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Author : A.N.A.
Publisher : Assn of National Advertisers
ISBN 13 : 9781563180125
Total Pages : 104 pages
Book Rating : 4.1/5 (81 download)
Download or read book Readings on Total Quality Management written by A.N.A. and published by Assn of National Advertisers. This book was released on 1992-06-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herbert J. Rotfeld
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (851 download)
Download or read book Advertising and product quality written by Herbert J. Rotfeld and published by . This book was released on 1976 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 3030832864
Total Pages : 424 pages
Book Rating : 4.0/5 (38 download)
Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author : Adriana Portella
Publisher : Routledge
ISBN 13 : 1317001176
Total Pages : 358 pages
Book Rating : 4.3/5 (17 download)
Download or read book Visual Pollution written by Adriana Portella and published by Routledge. This book was released on 2016-02-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Several different commenrcial signage approaches are currently applied to different historic cities, but these initiatives are not based on principles derived from the perception and evaluation of users. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic heritage and user preference and satisfaction. The author takes an environment behaviour approach to this research, involving theories, concepts and methodologies related to environmental psychology, architecture, planning and urban design. In doing so, it argues that there are in fact visual preferences common to the majority of people, independent of their urban context and that these common views can be useful to the development of a general theory of how to control commercial signage. In conclusion, the book suggests that the best way of controlling signage is not only to recommend general guidelines related to the operation of commercial signage, but also to recommend design principles that can create commercial streetscapes evaluated positively by different users.
Author : Frank Voehl
Publisher : Routledge
ISBN 13 : 1351407864
Total Pages : 300 pages
Book Rating : 4.3/5 (514 download)
Download or read book Total Quality in Marketing written by Frank Voehl and published by Routledge. This book was released on 2017-10-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Author : Peter Bowbrick
Publisher : Routledge
ISBN 13 : 1317645057
Total Pages : 364 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Economics of Quality, Grades and Brands (Routledge Revivals) written by Peter Bowbrick and published by Routledge. This book was released on 2014-08-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Author : Doron Fertig
Publisher :
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4.:/5 (296 download)
Download or read book Advertising as a signal of product quality written by Doron Fertig and published by . This book was released on 1989 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Weir
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (81 download)
Download or read book The Quest for Quality in Advertising written by Walter Weir and published by . This book was released on 1954 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hao Zhao
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (41 download)
Download or read book Advertising and Quality written by Hao Zhao and published by . This book was released on 1997 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sridhar Moorthy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (129 download)
Download or read book Advertising and Quality written by Sridhar Moorthy and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper we examine the relationship between product quality and advertising expenditures empirically. Unlike previous works in the literature, we explicitly distinguish between objective quality and (consumer) perceived quality. In fifteen product classes, five frequently purchased and ten durable goods, we find virtually no relationship between advertising expenditures and objective quality (as measured by Consumer Reports) after accounting for price and market share. However, advertising spending influences consumers perceptions of quality positively, especially for frequently purchased goods, even after accounting for objective quality, price, and market share. These results suggest that advertising plays an important role in shaping consumers quality perceptions merely by exposing them to the brand name.
Author : Frank, Albert-Guenther, Law, Inc., firm, advertisers
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (363 download)
Download or read book Six Touchstones of Quality Advertising to a Quality Market written by Frank, Albert-Guenther, Law, Inc., firm, advertisers and published by . This book was released on 1944 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacob Jacoby
Publisher : Lexington Books
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.:/5 (921 download)
Download or read book An Analysis of Some Problems in Advertising and Quality Competition with Special Reference to Consumer Durables Markets written by and published by . This book was released on 1975 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bing Han
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (931 download)
Download or read book Product Quality, Advertising Intensity and Market Size written by Bing Han and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Charles Johnson
Publisher :
ISBN 13 : 9789813046801
Total Pages : 276 pages
Book Rating : 4.0/5 (468 download)
Download or read book Total Quality in Marketing written by William Charles Johnson and published by . This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Association of National Advertisers
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (276 download)
Download or read book Total Quality Management in Advertising Forum written by Association of National Advertisers and published by . This book was released on 1992 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
