Advertising And Commodity Culture In Joyce

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Advertising and Commodity Culture in Joyce

Author : Garry Martin Leonard
Publisher : Florida James Joyce (Hardcover
ISBN 13 : 9780813016320
Total Pages : 252 pages
Book Rating : 4.0/5 (163 download)

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Book Synopsis Advertising and Commodity Culture in Joyce by : Garry Martin Leonard

Download or read book Advertising and Commodity Culture in Joyce written by Garry Martin Leonard and published by Florida James Joyce (Hardcover. This book was released on 1998 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first comprehensive study of Joyce and the advertising/commodity nexus. . . . Provides the next step in understanding Joyce--for which Joyceans worldwide are ready and waiting. And it does so eloquently and persuasively and in enormously careful detail and depth of vision. . . . I love this book; I learned from this book. . . . An up-to-date and dramatically useful inquiry into Joycean modernism."--Cheryl Herr, University of Iowa "The best book on Joyce I have read in years. . . . [Leonard] offers new insights, novel readings, and creative interpretations on every page, and all in a brilliantly funny, irreverent prose which captures the moment or the character like a Joycean epiphany."--Zack Bowen Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us unravel his often difficult style. Building on the work of cultural theorists like Lacan, Foucault, Baudrillard, Irigiray, and others, Leonard examines commodity culture in Joyce's work and demonstrates the ways in which characters use (or are used by) modern advertising techniques to make their own identities more intelligible and to fill the Lacanian "permanent lack" of modern identity. The commonality of religion and advertising, the use of "kitsch" as a rhetorical device, the commodity market's exploitation of the proletariat, the role of pornography, the impact of advertising's "normative" modes of dress and behavior, and the role of the modern city as a modernist trope are all explored as aspects of Joyce's work or as pressures faced by his characters. As Leonard demonstrates, "culture" in Joyce is the product of a complex response to psychological, sociological, political, economic, and aesthetic pressures. In Joyce, advertising, as a product of that culture, serves both to reinforce the hegemonic discourse of the day and to subvert it. Excellent work has been done on aspects of commodity culture in Joyce by writers as diverse as Bonnie Kime Scott, Jennifer Wicke, and Brandon Kershner (Joyce and Popular Culture, UPF, 1996), but Leonard's is the first comprehensive study of Joyce and the advertising/commodity nexus, certain to be of equal interest to students and scholars of Joyce, modernism, and cultural studies. Garry Leonard is associate professor of English at the University of Toronto and author of Reading Dubliners Again: A Lacanian Perspective (1993).

Publishing in Joyce's Ulysses

Author :
Publisher : BRILL
ISBN 13 : 9004359060
Total Pages : 246 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Publishing in Joyce's Ulysses by :

Download or read book Publishing in Joyce's Ulysses written by and published by BRILL. This book was released on 2018-01-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appearing in an era of rapid change in the printing and publishing industries, James Joyce’s Ulysses exploited and exemplified those industries to the degree that the book can be seen as a virtual museum of 1904 media. Publishing in Joyce's “Ulysses”: Newspapers, Advertising and Printing, edited by William S. Brockman, Tekla Mecsnóber and Sabrina Alonso, gathers twelve essays by Joyce scholars exploring facets of those trades that pervade the substance of the book. Essays explore the book’s incorporation of mass-market weekly magazines, contemporary advertising slogans, newspaper clippings, the “Aeolus” episode’s printing office and the varied typographic styles of successive editions of Ulysses. Placing Joyce’s work in its historical milieu, the collection offers a fresh perspective on modern print culture. Contributors are: Sabrina Alonso, Harald Beck, William S. Brockman, Elisabetta d'Erme, Judith Harrington, Matthew Hayward, Sangam MacDuff, Tekla Mecsnóber, Tamara Radak, Fritz Senn, David Spurr, Jolanta Wawrzycka.

The Culture of Joyce’s Ulysses

Author : R. Kershner
Publisher : Springer
ISBN 13 : 0230117902
Total Pages : 440 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis The Culture of Joyce’s Ulysses by : R. Kershner

Download or read book The Culture of Joyce’s Ulysses written by R. Kershner and published by Springer. This book was released on 2011-01-11 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Ulysses with an eye to the cultural references embedded within it, Kershner interrogates modernism's relationship to contemporary popular culture and literature. Examples underscore Kershner's corrective to formal approaches to genre as he broadens the methodologies that are used to study it to include social and political approaches.

Advertising and Dublin's Consumer Culture in James Joyce's Ulysses

Author : Matthew Christopher Hayward
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (827 download)

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Book Synopsis Advertising and Dublin's Consumer Culture in James Joyce's Ulysses by : Matthew Christopher Hayward

Download or read book Advertising and Dublin's Consumer Culture in James Joyce's Ulysses written by Matthew Christopher Hayward and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis reconsiders James Joyce's representation of advertising and Dublin's consumer culture in Ulysses. Against earlier, generalising accounts, it applies a carefully historicising methodology to demonstrate the cultural specificity of Joyce's engagement. It does so in three ways. To begin with, it establishes that Irish consumerism did not simply follow British advances, but developed in a distinct and inflected fashion. Chapters 2 and 3 show that while Joyce incorporates all of the material characteristics of Dublin's relatively advanced consumer culture, he downplays its advertising industry, making it appear less developed in 1904 than was historically the case. Secondly, it analyses the distortions introduced by Joyce's own historical remove from the consumer culture he depicts. Chapter 4 identifies for the first time the sources of Joyce's "Advertising" notes from his so-called "Notes on Business and Commerce," and establishes that his representation of Bloom's advertising consciousness reflects advances in advertising theory that only got seriously underway in the decade between 1904, when the novel is set, and 1914, when Joyce began to write it. Finally, having analysed the material and compositional background to Joyce's portrayal of early-twentieth-century consumerism, this thesis analyses Joyce's engagement with two of its dominant ideologies. Chapter 5 concentrates on the 'Lestrygonians' and 'Ithaca' episodes to argue that Joyce lays bare the overdetermined nature of colonial consumption, depicting the naturalisation of British commodities on the Irish market, and contesting the spurious claim to disinterestedness presented by imperial consumerist discourses. Chapter 6 develops intertextual readings of the 'Nausicaa' chapter to show that Joyce's narrative is even more fully comprised of the language of female-oriented advertising than has been recognised. It argues that the chapter responds to a particular ideological complex, in which consumerist imperatives struggled with more conservative patriarchal interests. Overall, this thesis brings together historical, genetic and intertextual critical approaches to uncover the stylistic and chronological manipulations involved in Joyce's fictionalisation of early-twentieth-century Irish consumerism. It argues that Ulysses stands as both a reflection of this crucial period of socio-economic change, and a politicised response to its dominant ideological coercions.

The Commodity Culture of Victorian England

Author : Thomas Richards
Publisher : Stanford University Press
ISBN 13 : 9780804719018
Total Pages : 338 pages
Book Rating : 4.7/5 (19 download)

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Book Synopsis The Commodity Culture of Victorian England by : Thomas Richards

Download or read book The Commodity Culture of Victorian England written by Thomas Richards and published by Stanford University Press. This book was released on 1990 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"

Cultural Studies of James Joyce

Author :
Publisher : BRILL
ISBN 13 : 9004334386
Total Pages : 215 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Cultural Studies of James Joyce by :

Download or read book Cultural Studies of James Joyce written by and published by BRILL. This book was released on 2016-08-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume to collect essays from the emergent field of cultural studies that specifically address the work of James Joyce, Cultural Studies of James Joyce includes work from both well-established Joyce scholars such as Margot Norris and Cheryl Herr and by such younger writers as Tracey Teets Schwarze and Paul Saint-Amour. Topics range over the whole field of culture, from “Nipper” the Victrola dog to the statuary of Praxitiles, from the Tank Girl comics to studies of Irish schizophrenia, from the history of University College Dublin to the political ferment over choral singing at the turn of the century. The volume should be of interest to Joyceans, to students of literature and culture in the twentieth century, and especially to those interested in the interactions of different cultural levels between the nineteenth century and our own time. An introductory survey by R. Brandon Kershner discusses the rise of cultural studies and places the issue within modern debates in literary theory.

Advertising, Literature and Print Culture in Ireland, 1891-1922

Author : J. Strachan
Publisher : Springer
ISBN 13 : 1137271248
Total Pages : 316 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Advertising, Literature and Print Culture in Ireland, 1891-1922 by : J. Strachan

Download or read book Advertising, Literature and Print Culture in Ireland, 1891-1922 written by J. Strachan and published by Springer. This book was released on 2012-08-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

Joyce: A Guide for the Perplexed

Author : Peter Mahon
Publisher : A&C Black
ISBN 13 : 0826487912
Total Pages : 211 pages
Book Rating : 4.8/5 (264 download)

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Book Synopsis Joyce: A Guide for the Perplexed by : Peter Mahon

Download or read book Joyce: A Guide for the Perplexed written by Peter Mahon and published by A&C Black. This book was released on 2009-11-02 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the most commonly studied texts, it guides the reader through Joyce's stylistic and thematic complexity and through differing theoretical interpretations of his work.

James Joyce in the Nineteenth Century

Author : John Nash
Publisher : Cambridge University Press
ISBN 13 : 110702188X
Total Pages : 277 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis James Joyce in the Nineteenth Century by : John Nash

Download or read book James Joyce in the Nineteenth Century written by John Nash and published by Cambridge University Press. This book was released on 2013-09-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explore the depth and range of Joyce's relationship with nineteenth-century figures and cultural movements.

Imagining Marketing

Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134565496
Total Pages : 533 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Imagining Marketing by : Stephen Brown

Download or read book Imagining Marketing written by Stephen Brown and published by Routledge. This book was released on 2001-02-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

The New Joyce Studies

Author : Catherine Flynn
Publisher : Cambridge University Press
ISBN 13 : 1009235672
Total Pages : 313 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis The New Joyce Studies by : Catherine Flynn

Download or read book The New Joyce Studies written by Catherine Flynn and published by Cambridge University Press. This book was released on 2022-09-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Post)colonial modernity in Ulysses and Accra / Ato Quayson -- Joyce and race in the twenty-first century / Malcolm Sen -- Dubliners and French naturalism / Catherine Flynn -- Joyce and Latin American literature : transperipherality and modernist form / José Luis Venegas -- The multiplication of translation / Sam Slote -- Copyright, freedom, and the fragmented public domain / Robert Spoo -- Ulysses in the world / Sean Latham -- The intertextual condition / Dirk Van Hulle -- The macrogenesis of Ulysses and Finnegans wake / Ronan Crowley -- After the Little review : Joyce in transition / Scarlett Baron -- Popular Joyce, for better or worse / David Earle -- Joyce's nonhuman ecologies / Katherine Ebury -- Medical humanities / Vike Plock -- Joyce's queer possessions / Patrick Mullen -- The wake, ideology and literary institutions / Finn Fordham -- Joyce as a generator of new critical history / Jean-Michel Rabaté.

James Joyce in Context

Author : John McCourt
Publisher : Cambridge University Press
ISBN 13 : 0521886627
Total Pages : 435 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis James Joyce in Context by : John McCourt

Download or read book James Joyce in Context written by John McCourt and published by Cambridge University Press. This book was released on 2009-02-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection charts the vital contextual backgrounds to James Joyce's life and writing. The essays collectively show how Joyce was rooted in his times, how he is both a product and a critic of his multiple contexts, and how important he remains to the world of literature, criticism and culture.

A Companion to James Joyce

Author : Richard Brown
Publisher : John Wiley & Sons
ISBN 13 : 1444342932
Total Pages : 464 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis A Companion to James Joyce by : Richard Brown

Download or read book A Companion to James Joyce written by Richard Brown and published by John Wiley & Sons. This book was released on 2013-06-06 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to James Joyce offers a unique composite overview and analysis of Joyce's writing, his global image, and his growing impact on twentieth- and twenty-first-century literatures. Brings together 25 newly-commissioned essays by some of the top scholars in the field Explores Joyce's distinctive cultural place in Irish, British and European modernism and the growing impact of his work elsewhere in the world A comprehensive and timely Companion to current debates and possible areas of future development in Joyce studies Offers new critical readings of several of Joyce's works, including Dubliners, A Portrait of the Artist as a Young Man, and Ulysses

The Cambridge Companion to James Joyce

Author : Derek Attridge
Publisher : Cambridge University Press
ISBN 13 : 9780521545532
Total Pages : 316 pages
Book Rating : 4.5/5 (455 download)

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Book Synopsis The Cambridge Companion to James Joyce by : Derek Attridge

Download or read book The Cambridge Companion to James Joyce written by Derek Attridge and published by Cambridge University Press. This book was released on 2004-06-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of The Cambridge Companion to Joyce contains several revised essays, reflecting increasing emphasis on Joyce's politics, a fresh sense of the importance of his engagement with Ireland, and the changes wrought by gender studies on criticism of his work. This Companion gathers an international team of leading scholars who shed light on Joyce's work and life. The contributions are informative, stimulating and full of rich and accessible insights which will provoke thought and discussion in and out of the classroom. The Companion's reading lists and extended bibliography offer readers the necessary tools for further informed exploration of Joyce studies. This volume is designed primarily as a students' reference work (although it is organised so that it can also be read from cover to cover), and will deepen and extend the enjoyment and understanding of Joyce for the new reader.

Modernism, Imperialism and the Historical Sense

Author : Paul Stasi
Publisher : Cambridge University Press
ISBN 13 : 1139510851
Total Pages : 199 pages
Book Rating : 4.1/5 (395 download)

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Book Synopsis Modernism, Imperialism and the Historical Sense by : Paul Stasi

Download or read book Modernism, Imperialism and the Historical Sense written by Paul Stasi and published by Cambridge University Press. This book was released on 2012-07-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modernist art and literature sought to engage with the ideas of different cultures without eradicating the differences between them. In Modernism, Imperialism and the Historical Sense, Paul Stasi explores the relationship between high modernist aesthetic forms and structures of empire in the twentieth century. Stasi's text offers new readings of James Joyce, Ezra Pound, T. S. Eliot and Virginia Woolf by situating their work within an early moment of globalization. By combining the insights of Marxist historiography, aesthetic theory and postcolonial criticism, Stasi's careful analysis reveals how these authors' aesthetic forms responded to, and helped shape, their unique historical moment. Written with a wide readership in mind, this book will appeal especially to scholars of British and American literature as well as students of literary criticism and postcolonial studies.

Modernism and Market Fantasy

Author : C. Mickalites
Publisher : Springer
ISBN 13 : 0230391532
Total Pages : 329 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Modernism and Market Fantasy by : C. Mickalites

Download or read book Modernism and Market Fantasy written by C. Mickalites and published by Springer. This book was released on 2012-10-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining work from Ford and Conrad's pre-war impressionism through Rhys's fiction of the late 1930s, the author shows how modernist innovation engages with transformations in early twentieth-century capitalism and tracks the ways in which modernist fiction reconfigures capitalist mythologies along the fault lines of their internal contradictions.

Time and Identity in Ulysses and the Odyssey

Author : Stephanie Nelson
Publisher : University Press of Florida
ISBN 13 : 0813070155
Total Pages : 300 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Time and Identity in Ulysses and the Odyssey by : Stephanie Nelson

Download or read book Time and Identity in Ulysses and the Odyssey written by Stephanie Nelson and published by University Press of Florida. This book was released on 2022-07-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative study of two classic literary works, from a specialist in Joyce and Homer Time and Identity in “Ulysses” and the “Odyssey” offers a unique in-depth comparative study of two classic literary works, examining essential themes such as change, the self, and humans’ dependence on and isolation from others. Stephanie Nelson shows that in these texts, both Joyce and Homer address identity by looking at the paradox of time—that people are constantly changing yet remain the same across the years. In Nelson’s analysis, both Ulysses and the Odyssey explore dichotomies including the permanence of names and shifting of stories, independence and connection, and linear and cyclical narrative. Nelson discusses Homer’s contrast of ordinary to mythic time alongside Joyce’s contrast of “clocktime” to experienced time. She analyzes the characters Odysseus and Leopold Bloom, alienated from their previous selves; Telemachus and Stephen Dedalus, trapped by the past; and Penelope and Molly Bloom, able to recast time through weaving, storytelling, and memory. These concepts are also explored through Joyce’s radically different narrative styles and Homer’s timeless world of the gods. Nelson’s thorough knowledge of ancient Greece, Joyce, narratology, oral tradition, and translation results in a volume that speaks across literary specializations. This book makes the case that Ulysses and the Odyssey should be read together and that each work highlights and clarifies aspects of the other. As Joyce’s characters are portrayed as both flux and fixity, readers will see Homer’s hero fight his way out of myth and back into the constant changes of human existence. A volume in the Florida James Joyce Series, edited by Sebastian D. G. Knowles