Advertising, Concepts and Strategies

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Publisher :
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising, Concepts and Strategies by : Harold W. Berkman

Download or read book Advertising, Concepts and Strategies written by Harold W. Berkman and published by . This book was released on 1987 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information Sources in Advertising History

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Publisher : Greenwood
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Information Sources in Advertising History by : Richard Pollay

Download or read book Information Sources in Advertising History written by Richard Pollay and published by Greenwood. This book was released on 1979-07-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Concepts and Strategies

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Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Advertising Concepts and Strategies by : Christopher C. Gilson

Download or read book Advertising Concepts and Strategies written by Christopher C. Gilson and published by . This book was released on 1980 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Publisher :
ISBN 13 :
Total Pages : 1332 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Fortnightly

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Publisher :
ISBN 13 :
Total Pages : 1338 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising Fortnightly by :

Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication Arts

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Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Communication Arts by :

Download or read book Communication Arts written by and published by . This book was released on 1969 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scripting Media

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Publisher : Taylor & Francis
ISBN 13 : 1000912868
Total Pages : 201 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Scripting Media by : Frank Barnas

Download or read book Scripting Media written by Frank Barnas and published by Taylor & Francis. This book was released on 2023-08-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of media writing have been honed and standardized over generations, others demand new ways of thinking and collaborating. Covering traditional forms of scriptwriting, such as news, advertising, and film scripting, as well as newer and more emerging areas of social media and virtual reality, this book is designed to prepare readers for the varying formats, styles, and techniques specific to each medium. Each chapter contains a list of key terms, an historical overview of the area, and technical specifications for students to be aware of. Exercises, essay prompts, and online links help reinforce students’ knowledge and provide avenues for private study. Written in an accessible and engaging style by two renowned media practitioners, authors, and teachers, Scripting Media is essential reading for students approaching media writing for the first time.

Advertising & Selling and the Advertising Agency

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Publisher :
ISBN 13 :
Total Pages : 1030 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Advertising & Selling and the Advertising Agency by :

Download or read book Advertising & Selling and the Advertising Agency written by and published by . This book was released on 1927 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Techniques

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Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising Techniques by :

Download or read book Advertising Techniques written by and published by . This book was released on 1968 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Copyright Entries. Third Series

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Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1602 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1972 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Advertising

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Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 750 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Contemporary Advertising by : William F. Arens

Download or read book Contemporary Advertising written by William F. Arens and published by McGraw-Hill/Irwin. This book was released on 1999 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

JMR, Journal of Marketing Research

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Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis JMR, Journal of Marketing Research by :

Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1969 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Messages, Signs, and Meanings

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Publisher : Canadian Scholars’ Press
ISBN 13 : 9781551302508
Total Pages : 414 pages
Book Rating : 4.3/5 (25 download)

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Book Synopsis Messages, Signs, and Meanings by : Marcel Danesi

Download or read book Messages, Signs, and Meanings written by Marcel Danesi and published by Canadian Scholars’ Press. This book was released on 2004 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

The Puffin History of India for Children, 3000 BC - AD 1947

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Publisher : Penguin Books India
ISBN 13 : 9780143335443
Total Pages : 420 pages
Book Rating : 4.3/5 (354 download)

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Book Synopsis The Puffin History of India for Children, 3000 BC - AD 1947 by : Roshen Dalal

Download or read book The Puffin History of India for Children, 3000 BC - AD 1947 written by Roshen Dalal and published by Penguin Books India. This book was released on 2002 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In An Informal, Engaging Style, The Puffin History Of India For Children 3000 Bc To Ad 1947 Tells The Fascinating Story Of Our Land From The Indus Valley Civilization To Independence. Tracing The Social, Political, Cultural And Economic Development Of India, The Book Focuses On The High Points Of Indian History: The Vedic Age, The Mauryan Empire, The Gupta Period, The Battle Of Panipat, The Conquests Of Alauddin Khilji, Who Had The Largest Empire Since Ashoka, The Bahmani And Vijayanagara Kingdoms And Their Conflicts, The Rule Of Akbar, Shahjahan And Aurangzeb And The Building Of The Taj Mahal, The British Conquest, The 1857 Revolt, The Nationalist Movement And, Finally, The Triumph Of Independence. The Contribution Of The Important Personalities Who Shaped This History, From Mahavira, Buddha, Alexander, Ashoka, Harsha And Babur To Tipu Sultan, Ranjit Singh, Mahatma Gandhi, Subhash Chandra Bose And Jawaharlal Nehru, Is Vividly Described In Fascinating Detail. Every Now And Then The Narrative Pauses To Dwell On The Social And Cultural Life Of The People, And The Political, Economic And Religious Changes That Have Been Wrought Over Centuries, Providing A Comprehensive Picture Of What Life Was Like In India At Various Points Of Time. The Colourful Description Of People, Events And Cultures, Complemented By A Host Of Illustrations And Maps, Brings History Dramatically To Life For The Reader.

Library of Congress Catalogs

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Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Library of Congress Catalogs by : Library of Congress

Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1970 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Narrative Advertising Models and Conceptualization in the Digital Age

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Publisher : IGI Global
ISBN 13 : 152252374X
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Narrative Advertising Models and Conceptualization in the Digital Age by : Y?lmaz, Recep

Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Business and Technology Sources

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Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Business and Technology Sources by :

Download or read book Business and Technology Sources written by and published by . This book was released on 1964 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: