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Author :
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertisers' Guardian written by and published by . This book was released on 1902 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 248 pages
Book Rating : 4.6/5 (821 download)
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author :
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.R/5 (5 download)
Download or read book The advertisers' guardian, or, the truth about advertising written by and published by . This book was released on 1885 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tim Hwang
Publisher : FSG Originals
ISBN 13 : 0374721246
Total Pages : 176 pages
Book Rating : 4.3/5 (747 download)
Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
Author : Anonymous
Publisher : Palala Press
ISBN 13 : 9781341927799
Total Pages : 386 pages
Book Rating : 4.9/5 (277 download)
Download or read book Advertisers' Guardian written by Anonymous and published by Palala Press. This book was released on 2015-09-08 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Thomas Dixon
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.:/5 (459 download)
Download or read book The Advertisers' Guardian, (by Thomas Dixon). written by Thomas Dixon and published by . This book was released on 1902 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anonymous
Publisher : Palala Press
ISBN 13 : 9781347782347
Total Pages : 318 pages
Book Rating : 4.7/5 (823 download)
Download or read book The Advertisers' Guardian, Or, the Truth about Advertising, Issue 2 written by Anonymous and published by Palala Press. This book was released on 2015-12-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Thomas Dixon (Advertising Agent.)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (315 download)
Download or read book The Advertisers' Guardian written by Thomas Dixon (Advertising Agent.) and published by . This book was released on 1900 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. D. Miller
Publisher : Simon and Schuster
ISBN 13 : 1643133837
Total Pages : 228 pages
Book Rating : 4.6/5 (431 download)
Download or read book Independence Square written by A. D. Miller and published by Simon and Schuster. This book was released on 2020-02-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful, timely novel that moves seamlessly between the euphoria of revolution and intimate dramas of love and loyalty. Once a senior diplomat in Kiev, Simon Davey lost everything after a lurid scandal. Back in London, still struggling with the aftermath of his disgrace, he is traveling on the Tube when he sees her. . . . This woman, Olesya, is the person Simon holds responsible for his downfall. He first met her on an icy night during the protests on Independence Square. Full of hope and idealism, Olesya could not know what a crucial role she would play in the dangerous times ahead—and in Simon’s fate. Or what compromises she would have to make to protect her family. When Simon decides to follow Olesya, he finds himself plunged back into the dramatic days which changed his life forever. And he begins to see that her past has not been what he thought it was, and neither has his own. Independence Square is a story of ordinary people caught up in extraordinary times. It is a story about corruption and betrayals, and a story about where, in the twenty-first century, power really lies.
Author : Louis Collins
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (278 download)
Download or read book The Advertisers' Guardian (The Romance of Advertising); Or, 1,0001. a Week by Advertising written by Louis Collins and published by . This book was released on 1890 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sam Delaney
Publisher :
ISBN 13 : 9780571312405
Total Pages : 0 pages
Book Rating : 4.3/5 (124 download)
Download or read book Mad Men and Bad Men written by Sam Delaney and published by . This book was released on 2016-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.
Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 658 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author :
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.A/5 ( download)
Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 1902 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author :
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.1/5 (481 download)
Download or read book The Newspaper Press Directory and Advertisers' Guide written by and published by . This book was released on 1898 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Forgotten Books
ISBN 13 : 9781391065700
Total Pages : 394 pages
Book Rating : 4.0/5 (657 download)
Download or read book The Advertisers' Guardian (Classic Reprint) written by and published by Forgotten Books. This book was released on 2018-09-26 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Advertisers' Guardian The Gentlewoman is bought by women, read by women, and. As women spend nine-tenths of what men earn. The moral is obvious. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
