Advertisers Guardian

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Black Ops Advertising

Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 248 pages
Book Rating : 4.6/5 (821 download)

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Book Synopsis Black Ops Advertising by : Mara Einstein

Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Subprime Attention Crisis

Author : Tim Hwang
Publisher : FSG Originals
ISBN 13 : 0374721246
Total Pages : 103 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Subprime Attention Crisis by : Tim Hwang

Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Paid Attention

Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0385352026
Total Pages : 417 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2016-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Mad Men and Bad Men

Author : Sam Delaney
Publisher :
ISBN 13 : 9780571312405
Total Pages : 0 pages
Book Rating : 4.3/5 (124 download)

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Book Synopsis Mad Men and Bad Men by : Sam Delaney

Download or read book Mad Men and Bad Men written by Sam Delaney and published by . This book was released on 2016-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.

Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Willing's Press Guide and Advertisers' Directory and Handbook

Author :
Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Willing's Press Guide and Advertisers' Directory and Handbook by :

Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 1899 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Newspaper Press Directory and Advertisers' Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.1/5 (481 download)

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Book Synopsis The Newspaper Press Directory and Advertisers' Guide by :

Download or read book The Newspaper Press Directory and Advertisers' Guide written by and published by . This book was released on 1898 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lethal Guardian

Author : M. William Phelps
Publisher : Pinnacle Books
ISBN 13 : 0786027207
Total Pages : 500 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Lethal Guardian by : M. William Phelps

Download or read book Lethal Guardian written by M. William Phelps and published by Pinnacle Books . This book was released on 2010-05-21 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complex true-crime story of a Connecticut lawyer who had her brother-in-law killed, by the New York Times bestselling author of Perfect Poison. On a cold spring night in 1994, passing motorists discovered the bullet-riddled body of Anson “Buzz” Clinton along an interstate's exit ramp in Connecticut. Buzz, a former exotic dancer, was married to Kim Carpenter, whose family believed he was an unfit guardian for Kim's daughter, Rebecca. Kim's parents had unsuccessfully sued for custody. Kim's sister, Beth Ann Carpenter—a bright, beautiful real-estate lawyer—became convinced that only Buzz's death would ensure Rebecca's safety. Investigating detectives soon uncovered a twisted trail of murder for hire, obsession, manipulation, and secrets that would tear more than one family apart. The aftermath of this brutal crime would set investigators and prosecutors on a long and twisted path strewn with lies, treachery, and deceit that would cross the Atlantic Ocean before finally bringing justice home. Praise for Lethal Guardian “An intense roller coaster of a crime story . . . complex, with a plethora of twists and turns worthy of any great detective mystery, and yet so well-laid out, so crisply written with such detail to character and place that it reads more like a novel than your standard nonfiction crime book.” —Steve Jackson, New York Times bestselling author of Monster Includes sixteen pages of revealing photos

Twelve-Gauge Guardian

Author : B. J. Daniels
Publisher : Harlequin
ISBN 13 : 1426856733
Total Pages : 217 pages
Book Rating : 4.4/5 (268 download)

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Book Synopsis Twelve-Gauge Guardian by : B. J. Daniels

Download or read book Twelve-Gauge Guardian written by B. J. Daniels and published by Harlequin. This book was released on 2010-05-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A private investigator partners up with a pretty reporter on a cold case in this romantic suspense from a New York Times–bestselling author. Bad news for journalist Raine Chandler—she’s on the run from a killer, but her luck is about to change as she catches the eye of hunky Cordell Winchester. In town on family business, the cowboy P.I. can’t ignore a lady in need—or resist the urge to help her solve an abduction case long gone cold. But the blue-eyed woman is herself as much of a temptation as she is a mystery. . . . By the time a storm strands them at the Winchester ranch, Raine and Cordell decide to bare all, body and soul. Moved by Cordell’s confessions, Raine makes her own shocking revelation. Now, with another girl gone missing, Cordell has to trust and protect the woman who has already stolen his heart. . . .

Willing's Press Guide and Advertisers' Directory and Handbook

Author :
Publisher :
ISBN 13 :
Total Pages : 1488 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Willing's Press Guide and Advertisers' Directory and Handbook by :

Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 2006 with total page 1488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Made You Look

Author : Shari Graydon
Publisher :
ISBN 13 : 9781554515608
Total Pages : 0 pages
Book Rating : 4.5/5 (156 download)

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Book Synopsis Made You Look by : Shari Graydon

Download or read book Made You Look written by Shari Graydon and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.

Guardian

Author : A. J. Messenger
Publisher :
ISBN 13 : 9781536852226
Total Pages : 260 pages
Book Rating : 4.8/5 (522 download)

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Book Synopsis Guardian by : A. J. Messenger

Download or read book Guardian written by A. J. Messenger and published by . This book was released on 2016-08-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "must-read romance" featured in USA TODAY Eighteen-year-old Declan Jane is just trying to make it through senior year in San Mar, the Northern California coastal town she's lived in all her life. Perpetually under the radar, she's surprised by the pull she feels to a mysterious and attractive new student, Alexander Ronin. Despite all the girls vying for his attention, Declan is the one he's drawn to, and she finds herself returning his interest. As the intensity of their attraction builds and she discovers the truth behind his appearance in San Mar, he reveals the danger she's in and why their relationship holds deadly consequences. But as Declan overcomes her fears and fights for her life, the connection between the two lovers may be the only thing that can save them both. Deeply romantic and extraordinarily suspenseful, this story will stay with readers long after the last page is turned.

Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

The Persuasion Code

Author : Christophe Morin
Publisher : John Wiley & Sons
ISBN 13 : 1119440750
Total Pages : 356 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Persuasion Code by : Christophe Morin

Download or read book The Persuasion Code written by Christophe Morin and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

A House Called Awful End

Author : Philip Ardagh
Publisher : Macmillan
ISBN 13 : 9780805068283
Total Pages : 136 pages
Book Rating : 4.0/5 (682 download)

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Book Synopsis A House Called Awful End by : Philip Ardagh

Download or read book A House Called Awful End written by Philip Ardagh and published by Macmillan. This book was released on 2002-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: When both Eddie Dickens' parents catch a disease that makes them turn yellow, it's agreed he should go and stay with relatives at their house, Awful End. This hilarious historical spoof, the first in the Eddie Dickens trilogy, has been called "a scrumptious cross between Dickens and Monty Python." Illustrations.

Guardians of Public Value

Author : Arjen Boin
Publisher : Springer Nature
ISBN 13 : 3030517012
Total Pages : 357 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Guardians of Public Value by : Arjen Boin

Download or read book Guardians of Public Value written by Arjen Boin and published by Springer Nature. This book was released on 2021 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents case studies of twelve organisations which the public have come to view as institutions. From the BBC to Doctors Without Borders, from the Amsterdam Concertgebouw Orchestra to CERN, this volume examines how some organisations rise to prominence and remain in high public esteem through changing and challenging times. It builds upon the scholarly tradition of institutional scholarship pioneered by Philip Selznick, and highlights common themes in the stories of these highly diverse organizations; demonstrating how leadership, learning, and luck all play a role in becoming and remaining an institution. This case study format makes this volume ideal for classroom use and practitioners alike. In an era where public institutions are increasingly under threat, this volume offers concrete lessons for contemporary organisation leaders. Arjen Boin is Professor of Public Institutions and Governance at the Department of Political Science, Leiden University, Netherlands. Paul 't Hart is Professor of Public Administration at the Utrecht School of Governance, Utrecht University, Netherlands. Lauren A. Fahy is a PhD Fellow at the Utrecht School of Governance, Utrecht University, Netherlands.