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Author :
Publisher :
ISBN 13 : 9781584503163
Total Pages : pages
Book Rating : 4.5/5 (31 download)
Download or read book Advergaming Developer's Guide written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rod Afshar
Publisher :
ISBN 13 :
Total Pages : 449 pages
Book Rating : 4.:/5 (176 download)
Download or read book Advergaming Developer's Guide written by Rod Afshar and published by . This book was released on 2004 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 509 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 152252374X
Total Pages : 360 pages
Book Rating : 4.5/5 (225 download)
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1466601507
Total Pages : 1434 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Serious Games as Educational, Business and Research Tools written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2012-02-29 with total page 1434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents research on the most recent technological developments in all fields of knowledge or disciplines of computer games development, including planning, design, development, marketing, business management, users and behavior"--Provided by publisher.
Author : Krassmann, Aliane Loureiro
Publisher : IGI Global
ISBN 13 : 1522557911
Total Pages : 695 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Immersive Digital Games in Educational Environments written by Krassmann, Aliane Loureiro and published by IGI Global. This book was released on 2018-08-31 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is increasingly being involved with technological resources in order to meet the needs of emerging generations, consequently changing the way people teach and learn. Game-based learning is a growing aspect of pedagogical practice, and it is important to disseminate research trends and innovations in this field. The Handbook of Research on Immersive Digital Games in Educational Environments provides emerging research exploring the theoretical and practical aspects of digital games and technological resources and applications within contemporary education. Featuring coverage on a broad range of topics such as digital integration, educational simulation, and learning theories, this book is ideally designed for teachers, pre-service teachers, students, educational researchers, and education software developers seeking current research on diverse immersive platforms and three-dimensional environments that support the creation of digital games and other applications to improve teaching and learning processes.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668437112
Total Pages : 1971 pages
Book Rating : 4.6/5 (684 download)
Download or read book Research Anthology on Developments in Gamification and Game-Based Learning written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-11-26 with total page 1971 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has increasingly become utilized in classroom settings in order to allow students to enhance their experiences and understanding. Among such technologies that are being implemented into course work are game-based learning programs. Introducing game-based learning into the classroom can help to improve students’ communication and teamwork skills and build more meaningful connections to the subject matter. While this growing field has numerous benefits for education at all levels, it is important to understand and acknowledge the current best practices of gamification and game-based learning and better learn how they are correctly implemented in all areas of education. The Research Anthology on Developments in Gamification and Game-Based Learning is a comprehensive reference source that considers all aspects of gamification and game-based learning in an educational context including the benefits, difficulties, opportunities, and future directions. Covering a wide range of topics including game concepts, mobile learning, educational games, and learning processes, it is an ideal resource for academicians, researchers, curricula developers, instructional designers, technologists, IT specialists, education professionals, administrators, software designers, students, and stakeholders in all levels of education.
Author : Feifei Xu
Publisher : Channel View Publications
ISBN 13 : 1845418247
Total Pages : 278 pages
Book Rating : 4.8/5 (454 download)
Download or read book Gamification for Tourism written by Feifei Xu and published by Channel View Publications. This book was released on 2021-05-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
Author : Andrew Mulholland
Publisher : Wordware Publishing
ISBN 13 : 9781556228681
Total Pages : 110 pages
Book Rating : 4.2/5 (286 download)
Download or read book Developer's Guide to Multiplayer Games written by Andrew Mulholland and published by Wordware Publishing. This book was released on 2001-08 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the few books on the market that provides the programmer and developer with the details of creating computer games on the Internet with special focus on MYSQL and Perl.
Author : Ryan Henson Creighton
Publisher : Packt Publishing Ltd
ISBN 13 : 184969527X
Total Pages : 913 pages
Book Rating : 4.8/5 (496 download)
Download or read book Unity 4.x Game Development by Example Beginner's Guide written by Ryan Henson Creighton and published by Packt Publishing Ltd. This book was released on 2013-12-26 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and light-hearted guide to get to grips with creating your first games, with easy-to-follow, step-by-step tutorials using the award winning Unity engine. If you’ve ever wanted to enter the world of independent game development but have no prior knowledge of programming or game development, then this is the book for you. Game developers transitioning from other tools like GameMaker and Flash will find this a useful tool to get them up to speed on the Unity engine, as will anyone who has never handled the Unity engine before.
Author : Michael Morrison
Publisher :
ISBN 13 : 9780672306617
Total Pages : 626 pages
Book Rating : 4.3/5 (66 download)
Download or read book Windows 95 Game Developer's Guide Using the Game SDK written by Michael Morrison and published by . This book was released on 1996 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by professional Windows game developers, this book offers comprehensive coverge of how to create distributable Windows 95 games. It explains all of the components of Microsoft's Windows 95 Game SDK extensively. The CD includes all the source code from the book as well as sample applications and demo software from the leading game development tools manufacturing companies.
Author : Frahaan Hussain
Publisher : Mastering Unreal Engine: From Novice to Pro
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (234 download)
Download or read book The Unreal Developer's Guide written by Frahaan Hussain and published by Mastering Unreal Engine: From Novice to Pro. This book was released on 2023-12-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Unreal Developer's Guide: Intermediate Challenges" is a meticulously crafted resource for game developers who have a basic understanding of the Unreal Engine and are eager to deepen their skills. This book bridges the gap between foundational knowledge and advanced game development techniques, focusing on intermediate-level challenges that are essential for creating complex and captivating games. This guide delves into advanced topics in Unreal Engine, including sophisticated level design, complex game mechanics, and the integration of AI. It emphasizes the importance of creating immersive game environments, teaching readers how to enhance their games with realistic textures, dynamic lighting, and captivating sound design. Each chapter presents a new challenge, encouraging readers to think creatively and apply their skills in innovative ways. The book covers a range of genres, offering insights into how to tailor game mechanics to suit different types of gameplay. From action-packed shooters to intricate puzzle games, readers will explore the diverse possibilities within Unreal Engine. A key feature of this guide is its practical approach. It includes detailed case studies and real-world examples, giving readers a comprehensive understanding of how to overcome common hurdles in game development. The book also provides tips on optimizing game performance, ensuring a smooth and responsive gaming experience. "The Unreal Developer's Guide: Intermediate Challenges" is more than just a technical manual; it's a source of inspiration. It encourages developers to push the boundaries of their creativity, experiment with new ideas, and develop unique gaming experiences. For those looking to elevate their game development skills and tackle intermediate challenges with confidence, this guide is an invaluable resource. It's the perfect companion for developers who are ready to take their Unreal Engine expertise to the next level.
Author : Karl Bunyan
Publisher : No Starch Press
ISBN 13 : 1593276788
Total Pages : 224 pages
Book Rating : 4.5/5 (932 download)
Download or read book Build an HTML5 Game written by Karl Bunyan and published by No Starch Press. This book was released on 2015-03-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you already have even basic familiarity with HTML, CSS, and JavaScript, you’re ready to learn how to build a browser-based game. In Build an HTML5 Game, you’ll use your skills to create a truly cross-platform bubble-shooter game—playable in both desktop and mobile browsers. As you follow along with this in-depth, hands-on tutorial, you’ll learn how to: –Send sprites zooming around the screen with JavaScript animations –Make things explode with a jQuery plug-in –Use hitboxes and geometry to detect collisions –Implement game logic to display levels and respond to player input –Convey changes in game state with animation and sound –Add flair to a game interface with CSS transitions and transformations –Gain pixel-level control over your game display with the HTML canvas The programming starts right away in Chapter 1—no hemming and hawing, history, or throat clearing. Exercises at the end of each chapter challenge you to dig in to the bubble shooter’s code and modify the game. Go ahead. Take the plunge. Learn to create a complete HTML5 game right now and then use your newfound skills to build your own mega-popular, addictive game.
Author : Michael Hartlef
Publisher : Packt Publishing Ltd
ISBN 13 : 1849692092
Total Pages : 747 pages
Book Rating : 4.8/5 (496 download)
Download or read book Monkey Game Development written by Michael Hartlef and published by Packt Publishing Ltd. This book was released on 2012-01-01 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first two chapters will provide you with grounding in Monkey. In each subsequent chapter you will create a complete game deployable to either iOS, Android, HTML5, FLASH, OSX, Windows and XNA. The last chapter will show you how to monetize the games so you can be commercially successful in the app development world. Do you want to quickly create games deployable to all the major desktop and mobile platforms?, if so look no further. You will learn how to utilize the highly versatile Monkey compiler to create 2d games deployable almost anywhere. No game development or programming experience is required.
Author : Joel Dreskin
Publisher : CRC Press
ISBN 13 : 1317625501
Total Pages : 143 pages
Book Rating : 4.3/5 (176 download)
Download or read book A Practical Guide to Indie Game Marketing written by Joel Dreskin and published by CRC Press. This book was released on 2015-12-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
Author : Jason Kolb
Publisher :
ISBN 13 : 9781571690302
Total Pages : 474 pages
Book Rating : 4.6/5 (93 download)
Download or read book Win32 Game Developer's Guide with DirectX 3 written by Jason Kolb and published by . This book was released on 1997-01-01 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "DirectX 3 Developer's Guide" teaches how to create top-of-the-line games with sound, animation, 3D graphics, and multi-player capabilities. The CD contains all source code, binaries, and many useful utilities.
