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Author : Ann L. McGill
Publisher :
ISBN 13 : 9780915552634
Total Pages : 0 pages
Book Rating : 4.5/5 (526 download)
Download or read book Advances in Consumer Research Vol. 36 written by Ann L. McGill and published by . This book was released on 2009-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Punam Anand Keller
Publisher :
ISBN 13 : 9780915552498
Total Pages : 440 pages
Book Rating : 4.5/5 (524 download)
Download or read book Advances in Consumer Research written by Punam Anand Keller and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peeter Verlegh
Publisher : Springer
ISBN 13 : 3658105585
Total Pages : 406 pages
Book Rating : 4.6/5 (581 download)
Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Author : Elizabeth C. Hirschman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (472 download)
Download or read book Advances in Consumer Research written by Elizabeth C. Hirschman and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diego Rinallo
Publisher : Routledge
ISBN 13 : 0415889111
Total Pages : 298 pages
Book Rating : 4.4/5 (158 download)
Download or read book Consumption and Spirituality written by Diego Rinallo and published by Routledge. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.
Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1136698752
Total Pages : 767 pages
Book Rating : 4.1/5 (366 download)
Download or read book Transformative Consumer Research for Personal and Collective Well-Being written by David Glen Mick and published by Routledge. This book was released on 2012-01-26 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life. Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrimination, and ecological deterioration. This book explores opportunities for improving well-being via consumer behaviors, such as empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities.
Author : Akira Shimizu
Publisher : Springer Nature
ISBN 13 : 9811611270
Total Pages : 219 pages
Book Rating : 4.8/5 (116 download)
Download or read book New Consumer Behavior Theories from Japan written by Akira Shimizu and published by Springer Nature. This book was released on 2021-04-20 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608622
Total Pages : 224 pages
Book Rating : 4.7/5 (856 download)
Download or read book New Perspectives in Luxury Branding written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
Author : Margit Keller
Publisher : Taylor & Francis
ISBN 13 : 1317380908
Total Pages : 488 pages
Book Rating : 4.3/5 (173 download)
Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Taylor & Francis. This book was released on 2017-02-10 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Author : Rosa Llamas
Publisher : Routledge
ISBN 13 : 113625336X
Total Pages : 613 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to Digital Consumption written by Rosa Llamas and published by Routledge. This book was released on 2013-05-07 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.
Author : Andrew Gershoff
Publisher :
ISBN 13 : 9780915552252
Total Pages : pages
Book Rating : 4.5/5 (522 download)
Download or read book Advances in Consumer Research written by Andrew Gershoff and published by . This book was released on 2018-12-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 2018 Conference held in Dallas, Texas, USA October 11-14, 2018
Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608185
Total Pages : 200 pages
Book Rating : 4.7/5 (856 download)
Download or read book New Perspectives in Marketing by Word-of-Mouth written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
Author : Peter Schnedlitz
Publisher : Springer Science & Business Media
ISBN 13 : 383498938X
Total Pages : 226 pages
Book Rating : 4.8/5 (349 download)
Download or read book European Retail Research written by Peter Schnedlitz and published by Springer Science & Business Media. This book was released on 2010-09-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Author : Eda Gurel-Atay
Publisher : Routledge
ISBN 13 : 1315283727
Total Pages : 278 pages
Book Rating : 4.3/5 (152 download)
Download or read book Consumer Social Values written by Eda Gurel-Atay and published by Routledge. This book was released on 2019-04-30 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.
Author : Klaus-Peter Wiedmann
Publisher : Springer Science & Business Media
ISBN 13 : 3834943991
Total Pages : 387 pages
Book Rating : 4.8/5 (349 download)
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164227
Total Pages : 379 pages
Book Rating : 4.1/5 (361 download)
Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Author : Vesna Zabkar
Publisher : Springer
ISBN 13 : 365818731X
Total Pages : 293 pages
Book Rating : 4.6/5 (581 download)
Download or read book Advances in Advertising Research VIII written by Vesna Zabkar and published by Springer. This book was released on 2017-06-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
