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Advanced Branding
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Book Synopsis ADVANCED BRAND MANAGEMENT - 3RD EDITION by : Paul Temporal
Download or read book ADVANCED BRAND MANAGEMENT - 3RD EDITION written by Paul Temporal and published by Harriman House Limited. This book was released on 2019-02-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Book Synopsis Advanced Brand Management by : Paul Temporal
Download or read book Advanced Brand Management written by Paul Temporal and published by John Wiley & Sons. This book was released on 2011-09-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
Book Synopsis Advanced Design Cultures by : Manuela Celi
Download or read book Advanced Design Cultures written by Manuela Celi and published by Springer. This book was released on 2014-10-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus is especially on the front end of innovation and the search for solutions in complex pioneering processes using design-related tools and practices. The book opens by describing these tools, the approaches that characterize ADD and its historical dimension. Specific fields in which ADD has flourished are then examined, exploring the dynamics between research and design. The coverage ranges from transportation, lighting and electrical appliances through to business networks, technology parks and the development of ground-breaking materials. Advance Design is the name of the research group at the Politecnico di Milano (Italy’s largest technical university) of which the authors are members. It was chosen to reflect both the “advanced”, tangible dimension of design in terms of modern product development, materials and technologies and an orientation toward radical innovation through user involvement and imagination.
Book Synopsis Advanced Design and Manufacture to Gain a Competitive Edge by : Xiu-Tian Yan
Download or read book Advanced Design and Manufacture to Gain a Competitive Edge written by Xiu-Tian Yan and published by Springer Science & Business Media. This book was released on 2008-07-30 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturing industry has been one of the key drivers for recent rapid global economic development. Globalisation of manufacturing industries due to distributed design and labour advantage leads to a drive and thirst for technological advancements and expertise in the fields of advanced design and manufacturing. This development results in many economical benefits to and improvement of quality of life for many people all over the world. This rapid development also creates many opportunities and challenges for both industrialists and academics, as the design requirements and constraints have completely changed in this global design and manufacture environment. Consequently the way to design, manufacture and realise products have changed as well. More and more design and manufacture tasks can now be undertaken within computer environment using simulation and virtual reality technologies. These technological advancements hence support more advanced product development and manufacturing operations in such a global design and manufacturing environment. In this global context and scenario, both industry and the academia have an urgent need to equip themselves with the latest knowledge, technology and methods developed for engineering design and manufacture.
Book Synopsis Advanced Design and Manufacturing Based on STEP by : Xun Xu
Download or read book Advanced Design and Manufacturing Based on STEP written by Xun Xu and published by Springer Science & Business Media. This book was released on 2009-09-29 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and manufacturing is the essential element in any product development lifecycle. Industry vendors and users have been seeking a common language to be used for the entire product development lifecycle that can describe design, manufacturing and other data pertaining to the product. Many solutions were proposed, the most successful being the Stadndard for Exchange of Product model (STEP). STEP provides a mechanism that is capable of describing product data, independent from any particular system. The nature of this description makes it suitable not only for neutral file exchange, but also as a basis for implementing, sharing and archiving product databases. ISO 10303-AP203 is the first and perhaps the most successful AP developed to exchange design data between different CAD systems. Going from geometric data (as in AP203) to features (as in AP224) represents an important step towards having the right type of data in a STEP-based CAD/CAM system. Of particular significance is the publication of STEP-NC, as an extension of STEP to NC, utilising feature-based concepts for CNC machining purposes. The aim of this book is to provide a snapshot of the recent research outcomes and implementation cases in the field of design and manufacturing where STEP is used as the primary data representation protocol. The 20 chapters are contributed by authors from most of the top research teams in the world. These research teams are based in national research institutes, industries as well as universities.
Book Synopsis Advanced Design Concepts for Engineers by : B.S. Dhillon
Download or read book Advanced Design Concepts for Engineers written by B.S. Dhillon and published by CRC Press. This book was released on 1998-03-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the design engineer with concise information on the most important advanced methods that have emerged in recent years for the design of structures, products and components. While these methods have been discussed in the professional literature, this is the first full presentation of their key principles and features in a single convenient volume. Both veteran and beginning design engineers will find new information and ideas in this book for improving the design engineering process in terms of quality, reliability, cost control and timeliness. Each advanced design concept is examined thoroughly, but in a concise way that presents the essentials clearly and quickly. The author is a leading engineering educator whose many books on design engineering methods, engineering management and quality control have been published in different languages throughout the world. This recent book is available for prompt delivery. To receive your copy quickly, please order now. An order form follows the complete table of contents on the reverse.
Download or read book Advanced Design written by John Reis and published by Springer Nature. This book was released on 2022-04-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about design. Everybody does design, from artists to engineers, from interior designers to industrial designers. We design our days and we design our lives. This book presents the three universal activities that everyone uses, no matter who they are or what they do. These three activities are 1.) clarify an ambiguous project, 2.) generate ideas, and 3.) select one idea for implementation. This book also presents how the psychology of design impacts our effectiveness with each of these three activities, from creativity through decision making, intuition through analysis, and cognitive enhancement through design biases. Although the examples provided in this book primarily target the diverse disciplines of art (painting) and engineering, they can be easily understood and adapted by designers in any discipline. This book helps advanced design students and working professionals in any discipline to understand why and when the basic design principles they were taught work or do not work and, as a result, improve their design effectiveness.
Book Synopsis 03 Frattaminore Advanced Design Studio by : Chiara Barone
Download or read book 03 Frattaminore Advanced Design Studio written by Chiara Barone and published by FedOA - Federico II University Press. This book was released on 2022-12-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Italiano]: Il lavoro progettuale condotto sulla città di Frattaminore ha rappresentato, per gli studenti all’ultimo anno del corso di studi in Architettura 5UE, un esperimento di grande rilevanza, dal punto di vista progettuale e professionale, verso lo sviluppo di un approccio teso a trovare una risposta adeguata e concreta alle molteplici necessità poste dalla realtà del contesto in cui opera. La pubblicazione raccoglie gli esiti del lavoro svolto nell’arco dell’anno accademico 2020-2021, ponendo in evidenza la molteplicità di aspetti e temi progettuali affrontati, così come la varietà delle soluzioni proposte. La struttura del libro rispecchia tale approccio sperimentale, a partire dall’esplorazione di alcuni temi e metodi preliminari, esaminati nella sezione “Saggi”; proseguendo attraverso lo strumento del “mapping” e dell’interazione con l’ambiente e con le persone che abitano i luoghi; giungendo, infine, alla messa a sistema e ad una “sintesi” delle informazioni e delle indagini effettuate attraverso le proposte progettuali, descritte nella sezione “Progetti”. Ciascun tema progettuale prevede un approfondimento teorico, attraverso un saggio introduttivo, e svariate declinazioni progettuali che provano in maniera alternativa a fornire possibili scenari per la città. Per provare a risolvere le criticità esistenti, ma anche per valorizzare le potenzialità e i vari patrimoni del territorio di Frattaminore, le proposte progettuali sono state costruite attraverso un meccanismo di innesto nell’esistente, non orientato alla definizione di una forma compiuta e di una funzione predeterminata, ma che, al contrario, ha consentito di lavorare su un’idea di forma aperta, che ha riutilizzato quanto esiste, che ha incluso molteplici possibilità di uso e che ha cambiato continuamente la propria perimetrazione, estendendosi e inglobando pezzi urbani di diversa natura. Scenari di nuovi possibili significati e nuove trasformazioni urbane sono, dunque, il risultato di questo lavoro, composto da diversi livelli di approfondimento legati all’idea generale di Frattaminore come città in transizione./[English]: The design work carried out on the city of Frattaminore represented, for the students in the last year of the Master’s Program in Architecture 5UE, an important experiment, from a design and professional point of view, towards the development of an approach aimed at finding an adequate and factual response to the multiple needs posed by the reality of the context in which it operates. The book collects the results of the work carried out during the 2020-2021 academic year, highlighting the multiplicity of aspects and design topics addressed, as well as the variety of the proposed solutions. The structure of the book reflects this experimental approach, starting with the exploration of some preliminary topics and methods, examined in the “Essays” section; continuing through the tool of the “mapping” and the interaction with the environment and with the people who live the places; finally, working on assembling and defining a “synthesis” of data and investigations through the design proposals, described in the “Projects” section. Each project theme includes a theoretical study through an introductory essay, and several design variations to provide, in an alternative way, possible scenarios for the city. To try to solve the existing critical issues, yet to enhance the potential and the various heritage of the city of Frattaminore, the project proposals were built grafting into the existing, not oriented towards the definition of a closed form and a predetermined function. On the contrary, it has implied to work on the idea of an open form, which reuses what already exists, including multiple possibilities of use and continuously changing its perimeter, extending and incorporating urban pieces of different nature. Scenarios of new possible meanings and new urban transformations are, therefore, the result of this work, made up of different levels of study and research related to the general idea of Frattaminore as a city in transition.
Book Synopsis 04 Acerra Advanced Design Studio by : Marilena Bosone
Download or read book 04 Acerra Advanced Design Studio written by Marilena Bosone and published by FedOA - Federico II University Press. This book was released on 2024-05-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il lavoro progettuale condotto per la città di Acerra ha rappresentato, per gli studenti dell’ultimo anno del corso di studi in Architettura 5UE, un esperimento di grande rilevanza, dal punto di vista progettuale e professionale, verso lo sviluppo di un approccio teso a trovare una risposta adeguata e concreta alle molteplici necessità poste dalla realtà del contesto in cui opera. La pubblicazione raccoglie gli esiti del lavoro svolto nell’arco dell’anno accademico 2021-2022, ponendo in evidenza la molteplicità di aspetti e temi progettuali affrontati, così come la varietà delle soluzioni proposte. La struttura del libro rispecchia tale approccio sperimentale, a partire dall’esplorazione di alcuni temi e metodi preliminari, esaminati nella sezione “Saggi”; proseguendo attraverso lo strumento del “mapping” e la raccolta degli esiti del confronto con l’amministrazione comunale, l’ambiente e le persone che abitano quei luoghi; giungendo, infine, alla messa a sistema e ad una “sintesi” delle informazioni e delle indagini effettuate attraverso le proposte progettuali, descritte nella sezione “Progetti”. Ciascun tema progettuale prevede un approfondimento teorico, attraverso due saggi introduttivi e numerose declinazioni progettuali che provano in maniera alternativa a fornire possibili scenari per la città. Per risolvere le criticità esistenti, ma anche per valorizzare le potenzialità e i diversi patrimoni del territorio di Acerra, le proposte progettuali sono state costruite attraverso un meccanismo di innesto e connessioni nell’esistente, non orientato alla definizione di una forma compiuta e di una funzione predeterminata, ma che, al contrario, ha consentito di lavorare su un’idea di forma aperta, che ha riutilizzato quanto esiste, che ha incluso molteplici possibilità di uso e che ha cambiato continuamente la propria perimetrazione, estendendosi e inglobando pezzi urbani di diversa natura. Scenari di nuovi possibili significati e nuove trasformazioni urbane sono, dunque, il risultato di questo lavoro, composto da diversi livelli di approfondimento legati all’idea generale di Acerra come città di spazi dell’apprendimento diffusi.
Book Synopsis Nuclear Submarines of Advanced Design by : United States. Congress. Joint Committee on Atomic Energy
Download or read book Nuclear Submarines of Advanced Design written by United States. Congress. Joint Committee on Atomic Energy and published by . This book was released on 1968 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advanced Design in Nursing Research by : Pamela J. Brink
Download or read book Advanced Design in Nursing Research written by Pamela J. Brink and published by SAGE. This book was released on 1998 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition of the bestselling Advanced Design in Nursing Research has been substantially revised and reorganized. Using the principle that the level of knowledge available on a research topic determines the level of
Book Synopsis Handbook on Advanced Design and Manufacturing Technologies for Biomedical Devices by : Andrés Díaz Lantada
Download or read book Handbook on Advanced Design and Manufacturing Technologies for Biomedical Devices written by Andrés Díaz Lantada and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last decades have seen remarkable advances in computer‐aided design, engineering and manufacturing technologies, multi‐variable simulation tools, medical imaging, biomimetic design, rapid prototyping, micro and nanomanufacturing methods and information management resources, all of which provide new horizons for the Biomedical Engineering fields and the Medical Device Industry. Advanced Design and Manufacturing Technologies for Biomedical Devices covers such topics in depth, with an applied perspective and providing several case studies that help to analyze and understand the key factors of the different stages linked to the development of a novel biomedical device, from the conceptual and design steps, to the prototyping and industrialization phases. Main research challenges and future potentials are also discussed, taking into account relevant social demands and a growing market already exceeding billions of dollars. In time, advanced biomedical devices will decisively change methods and results in the medical world, dramatically improving diagnoses and therapies for all kinds of pathologies. But if these biodevices are to fulfill present expectations, today’s engineers need a thorough grounding in related simulation, design and manufacturing technologies, and collaboration between experts of different areas has to be promoted, as is also analyzed within this handbook.
Book Synopsis Advanced Design Examples of Seismic Retrofit of Structures by : Mohammad Yekrangnia
Download or read book Advanced Design Examples of Seismic Retrofit of Structures written by Mohammad Yekrangnia and published by Butterworth-Heinemann. This book was released on 2018-09-13 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Design Examples of Seismic Retrofit of Structures provides insights on the problems associated with the seismic retrofitting of existing structures. The authors present various international case studies of seismic retrofitting projects and the different possible strategies on how to handle complex problems encountered. Users will find tactics on a variety of problems that are commonly faced, including problems faced by engineers and authorities who have little or no experience in the practice of seismic retrofitting. - Provides several examples of retrofitting projects that cover different structural systems, from non-engineered houses, to frame buildings - Presents various retrofitting methods through examples - Provides detailed, step-by-step design procedures for each example - Includes real retrofit projects with photos of the details of various retrofitting techniques - Contains several modeling details and hints making use of various software in this area
Book Synopsis Embedded Computing Systems: Applications, Optimization, and Advanced Design by : Khalgui, Mohamed
Download or read book Embedded Computing Systems: Applications, Optimization, and Advanced Design written by Khalgui, Mohamed and published by IGI Global. This book was released on 2013-04-30 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embedded computing systems play an important and complex role in the functionality of electronic devices. With our daily routines becoming more reliant on electronics for personal and professional use, the understanding of these computing systems is crucial. Embedded Computing Systems: Applications, Optimization, and Advanced Design brings together theoretical and technical concepts of intelligent embedded control systems and their use in hardware and software architectures. By highlighting formal modeling, execution models, and optimal implementations, this reference source is essential for experts, researchers, and technical supporters in the industry and academia.
Book Synopsis Construction Productivity Advancement Research (CPAR) Program: Development and Demonstration of Advanced Design Composite Structural Component by :
Download or read book Construction Productivity Advancement Research (CPAR) Program: Development and Demonstration of Advanced Design Composite Structural Component written by and published by DIANE Publishing. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Kellogg on Branding by : Alice M. Tybout
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon
Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
