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Adoption Of Product And Process Innovations In Differentiated Markets
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Book Synopsis Adoption of Product and Process Innovations in Differentiated Markets by : Pia Weiss
Download or read book Adoption of Product and Process Innovations in Differentiated Markets written by Pia Weiss and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper examines the effects of the degree of competition on the firms' decision to innovate in differentiated markets. We find that a low (high) degree of product differentiation (competition) weakly supports the introduction of new products. Firms' weakly favour a process innovation if the degree of product differentiation (competition) is high (low). In addition, assumptions on the strategic complementarity of product and process innovations and on the decreasing returns of a product innovation are found to be the critical assumptions in the sense of Milgrom and Roberts (1994).
Book Synopsis The Microeconomics of Product Innovation by : Paul Stoneman
Download or read book The Microeconomics of Product Innovation written by Paul Stoneman and published by Oxford University Press. This book was released on 2018-02-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.
Book Synopsis Adoption of a Product Innovation in the Presence of Vertical Product Differentiation by : Shiou Shieh
Download or read book Adoption of a Product Innovation in the Presence of Vertical Product Differentiation written by Shiou Shieh and published by . This book was released on 1995 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product and Process Innovations in a Horizontally Differentiated Product Market by : Pia Weiss
Download or read book Product and Process Innovations in a Horizontally Differentiated Product Market written by Pia Weiss and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For horizontal product differentiation, the paper examines the effects of the level of competition on the firm's decision between a product and process innovation. When firms have to choose between the two types of innovation, it is demonstrated that both firms undertake the product innovation when the competition is intense, they choose different investment projects in intermediate competition, and they pursue cost-reducing innovations when competition is less intense. If firms may pursue both innovations, they mix the types depending on the innovation cost structure. Again, firms incur higher costs into product innovations, when the competition is initially intense.
Book Synopsis The Economics of Persistent Innovation: An Evolutionary View by : Christian Bas
Download or read book The Economics of Persistent Innovation: An Evolutionary View written by Christian Bas and published by Springer Science & Business Media. This book was released on 2009-06-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Latham Christian Le Bas Persistence of firm innovative behavior became an important topic in applied industrial organization with the publication of the seminal empirical work of P. Geroski and his colleagues (1997). Evidence that firms innovate persistently has led previous studies to focus on the determinants of innovation persistence and on its heterogeneity across industries, technologies and countries. The aims of this book are: (1) to illumine the scale and scope of the phenomenon of persistence in innovation, and (2) to account for the principal factors that explain why some firms innovates persistently and others do not. Because this book deals intensively and extensively with the subject of firm innovation persistence, which is not, as yet, a well-known term, we need to provide a nontrivial definition of it that encompasses the full range topics we want to address and aids our understanding of how they are related to each other. We begin with a careful identification of "innovation. " Our first definition is drawn from K. Pavitt (2003), "innovation processes involve the exploration and exploitation of opportunities for a new or improved product, process or service, based either on an advance in technical practice or a change in market demand, or a combination of the two. " While this definition is clear, and conforms well to both our empirical and theoretical perspectives, some elaboration may help to clarify the concept.
Book Synopsis Developing New Products and Services by : Lawrence Sanders
Download or read book Developing New Products and Services written by Lawrence Sanders and published by Business Expert Press. This book was released on 2011-10-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Book Synopsis Adoption of Innovation by : Alexander Brem
Download or read book Adoption of Innovation written by Alexander Brem and published by Springer. This book was released on 2015-04-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.
Book Synopsis Business Innovation and Development in Emerging Economies by : Irwan Trinugroho
Download or read book Business Innovation and Development in Emerging Economies written by Irwan Trinugroho and published by CRC Press. This book was released on 2019-05-16 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Innovation driven by the advancement of technology has dramatically changed the business landscape over recent years, not only in advanced countries but also in emerging markets. It is expected that business innovation could help achieve economic inclusion, which has been a global initiative over the last decade, creating opportunities for all people to benefit from the economic development. These proceedings provide an outlet for discussing the importance of business innovation, especially in emerging countries in helping to reach inclusive economies. The papers cover the subject areas management, accounting, finance, economics and social sciences.
Book Synopsis Gaining and Defending Market Position by : Alexander Chernev
Download or read book Gaining and Defending Market Position written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive business environment, the pressure to grow is unrelenting. To stay relevant, a company must constantly seek new avenues for growth. If a company is not growing, it is inevitably declining by relinquishing its market position to the competition. The key aspects of managing growth—managing a company’s market position, managing sales growth, and managing product lines—are the focus of this note. The discussion of gaining and defending market position is complemented by an in-depth overview of three additional topics: managing disruptive innovation, identifying product–market growth strategies, and assessing the break-even rate of cannibalization. This note is an excerpt (Chapter 18) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Book Synopsis Better Late Than Early by : Prajit K. Dutta
Download or read book Better Late Than Early written by Prajit K. Dutta and published by . This book was released on 1993 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the initial breakthrough in the research phase of R&D a new product undergoes a process of change, improvement and adaptation to market conditions. We model the strategic behavior of firms in this development phase of R&D. We emphasize that a key dimension to this competition is the innovations that lead to product differentiation and quality improvement. In a duopoly model with a single adoption choice, we derive endogeneously the level and diversity of product innovations. We demonstrate the existence of equilibria in which one firm enters early with a low quality product while the other continues to develop the technology and eventually markets a high quality good. In such an equilibrium, no monopoly rent is dissipated and the later innovator makes more profits. Incumbent firms may well be the early innovators, contrary to the predictions of the hypothesis.
Book Synopsis Key Success Factors of New Products / Product Innovations by : Raffaele Aledda
Download or read book Key Success Factors of New Products / Product Innovations written by Raffaele Aledda and published by GRIN Verlag. This book was released on 2010-10-20 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, International University of Applied Sciences, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers’ expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.
Book Synopsis Sustainable Competitive Advantage, Process Adoption and the Diffusion of Innovation by : Christopher Joseph Shanahan
Download or read book Sustainable Competitive Advantage, Process Adoption and the Diffusion of Innovation written by Christopher Joseph Shanahan and published by . This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The implementation of National Organic Program (NOP) in October 2002 has impacted the US organic market and, in turn, firm decisions to adopt a given quality standard. The current temporal and spatial diffusion of the innovative quality standard through the pool of potential adopters is the focus of this research. Through the combination of several paradigms, the objective is to determine the factors that influence and constrain the individual and social acceptance, integration and use of innovations among US food manufacturers and to determine if evidence of regional organic market agglomeration exists. The conditions that influence a food manufacturer's likelihood of adoption of NOP seal qualified organic production practices is shown to be a function of the demand conditions and the external threats of rivalry facing the adopter. Adopting organic production practices is found to be negatively impacted by threats of competitive rivalry, the complexity of the adopter's product line and the timing of adoption since the inception of NOP. The odds of NOP seal-use qualification is also negatively impacted by threats of competitive rivalry and the complexity of the adopter's product line. The degree of differentiation effort is a positive determinant of the adoption decision. The likelihood a new organic products will use the NOP seal has been significantly increasing every year since 2002 which suggests the extent of information diffusion about the new organic standard through the market place and that the use of the NOP seal is becoming an increasingly more critical component within the organic marketing strategy decision over time. A possible theoretical construct of the innovation diffusion process is demonstrated that tests the hypotheses that the rate of NOP qualified adoption relative to the rate of NOP non-qualified adoption is a function of a number of demand, supply and market environmental conditions facing each organic firm. Positive impact variables include the timing of first adoption within a food category and product differentiation effort. Negative impact variables include the average number of ingredients in the potential adopting product, market concentration and threat of entry by close substitutes. The distributional impact NOP has had on the current market structure of US organic production and processing is also statistically explored in order to determine if there is evidence of regional industrialization or agglomeration. It was found that the distribution of the relative size of the accumulated number of organic producers, overall farm gate sales of organic product, the number of new products released per state and third party certifiers over a given a set of regions are positively inter-correlated. The findings of this research imply that the primary factor why adopters fail to adopt an innovative marketing strategy is ignorance of the innovation's existence, its benefits and market accessibility. Removing physical market constraints and increasing information accessibility is an essential component of the adoption decision and thus, the ultimate rate of innovation diffusion in a given market. Pro-active joint action, in the form of voluntary private producer associations, is one way to by-pass these adoption accessibility constraints.
Book Synopsis Corporate Innovation (RLE Marketing) by : Gordon Foxall
Download or read book Corporate Innovation (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Book Synopsis Diffusion of Innovations by : Everett M. Rogers
Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.
Book Synopsis Fast Innovation by : Michael L. George, Sr.
Download or read book Fast Innovation written by Michael L. George, Sr. and published by McGraw Hill Professional. This book was released on 2005-07-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides strategies for speeding innovation and getting to market. This work explains why it usually takes so long for innovations to reach the market, and why they often fail. It also helps readers learn how to: achieve faster, more controllable time-to-market; generate highly differentiated products, services, or experiences; and more.
Book Synopsis Commercialisation and Innovation Strategy in Small Firms by : Tim Mazzarol
Download or read book Commercialisation and Innovation Strategy in Small Firms written by Tim Mazzarol and published by Springer Nature. This book was released on 2022-06-30 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
Book Synopsis Entrepreneurial Management in Small Firms by : Ian Chaston
Download or read book Entrepreneurial Management in Small Firms written by Ian Chaston and published by SAGE Publications. This book was released on 2009-11-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.
