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Author : Barton A. Weitz
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 ( download)
Download or read book Adaptive Selling Behavior for Effective Interpersonal Influence written by Barton A. Weitz and published by . This book was released on 1980 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Brinberg
Publisher : Springer Science & Business Media
ISBN 13 : 1461386098
Total Pages : 427 pages
Book Rating : 4.4/5 (613 download)
Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Author : Peter H. Reingen
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (512 download)
Download or read book Buyer-seller Interactions written by Peter H. Reingen and published by . This book was released on 1981 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert C. Prus
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 (97 download)
Download or read book Making Sales written by Robert C. Prus and published by SAGE Publications, Incorporated. This book was released on 1989-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Sales - an ethnographic enquiry - uses interview, observation and participant-observation materials to portray sales work as it is experienced by the people involved. The author depicts the dilemmas, strategies, practical limitations, frustrations and excitement experienced by vendors in their dealings with their customers. Prus also demonstrates how people draw upon and manipulate human communication, symbolic meanings, relationships and the norms of moral order to accomplish their goals.
Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 3319109634
Total Pages : 341 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.
Author : David Charles Arch
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 ( download)
Download or read book An Analysis of Influence Strategies and Situational Characteristics in Selling Performance written by David Charles Arch and published by . This book was released on 1982 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242864
Total Pages : 506 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Author : Neil M. Ford
Publisher : Free Press
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (9 download)
Download or read book Sales Force Performance written by Neil M. Ford and published by Free Press. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1317360834
Total Pages : 436 pages
Book Rating : 4.3/5 (173 download)
Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2016-02-19 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Author :
Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.E/5 (8 download)
Download or read book JBR Journal of Business Research written by and published by . This book was released on 1987 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.E/5 (1 download)
Download or read book JOURNAL OF BUSINESS RESEARCH written by and published by . This book was released on 2003 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Piotr Pachura
Publisher : BoD – Books on Demand
ISBN 13 : 9533075023
Total Pages : 280 pages
Book Rating : 4.5/5 (33 download)
Download or read book The Economic Geography of Globalization written by Piotr Pachura and published by BoD – Books on Demand. This book was released on 2011-07-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very often the process of globalization is referred the word economy evolution. Often we measure and study globalization in the economic relevance. The economy is possibly the most recognized dimension of globalization. That is why we see many new phenomena and processes on economic macro levels and economic sectoral horizons as well as on specific "geography of globalization". The book The Economic Geography of Globalization consists of 13 chapters divided into two sections: Globalization and Macro Process and Globalization and Sectoral Process. The Authors of respective chapters represent the great diversity of disciplines and methodological approaches as well as a variety of academic culture. This book is a valuable contribution and it will certainly be appreciated by a global community of scholars.
Author : Scott B. MacKenzie
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 ( download)
Download or read book Monitoring Advertising Effectiveness written by Scott B. MacKenzie and published by . This book was released on 1982 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 331910912X
Total Pages : 882 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
Author : Robert J. Meyer
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 ( download)
Download or read book A Probabilistic Choice Analysis of Consumer Behavior During a New Brand Introduction written by Robert J. Meyer and published by . This book was released on 1984 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John L. Swasy
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.0/5 ( download)
Download or read book The Effects of Rhetorical Questions in a Persuasive Communication written by John L. Swasy and published by . This book was released on 1983 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barbara E. Kahn
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 ( download)
Download or read book Measuring Variety-seeking and Reinforcement Behaviors Using Panel Data written by Barbara E. Kahn and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
