Accounting for the Numberphobic

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Author :
Publisher : Amacom
ISBN 13 : 9780814434321
Total Pages : 0 pages
Book Rating : 4.4/5 (343 download)

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Book Synopsis Accounting for the Numberphobic by : Dawn Fotopulos

Download or read book Accounting for the Numberphobic written by Dawn Fotopulos and published by Amacom. This book was released on 2014-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are-and they need to take control. As a small-business owner, financial statements are your most important tools-and if you don't know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business-and impacts your decisions. You will discover: How your Net Income Statement is the key to growing your profits * How to identify the break-even point that means your business is self-sustaining * Real-world advice on measuring and increasing cash flow * What the Balance Sheet reveals about your company's worth * And more Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.

Accounting for the Numberphobic

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Author :
Publisher : AMACOM
ISBN 13 : 0814434339
Total Pages : 312 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Accounting for the Numberphobic by : Dawn Fotopulos

Download or read book Accounting for the Numberphobic written by Dawn Fotopulos and published by AMACOM. This book was released on 2014-09-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today’s competitive marketplace. If you’re not a numbers person, Accounting for the Numberphobic is to the rescue! Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports--many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it’s true--you’re not a numbers person. How can you learn to make sense out of all this Greek? This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions. In Accounting for the Numberphobic, you will discover: How your Net Income Statement is the key to growing your profits; How to identify the break-even point that means your business is self-sustaining; Real-world advice on measuring and increasing cash flow; What the Balance Sheet reveals about your company's worth; And much more! Don’t leave your company’s finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Knowing the numbers yourself isn’t just about seeing how your company is doing, it’s about knowing where it is going--and guiding it toward the highest profits possible.

Street Smarts

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Author :
Publisher : Penguin
ISBN 13 : 1101195762
Total Pages : 278 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Street Smarts by : Norm Brodsky

Download or read book Street Smarts written by Norm Brodsky and published by Penguin. This book was released on 2010-02-23 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Managing By The Numbers

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Publisher : Hachette UK
ISBN 13 : 1541617916
Total Pages : 216 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Managing By The Numbers by : Chuck Kremer

Download or read book Managing By The Numbers written by Chuck Kremer and published by Hachette UK. This book was released on 2019-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to understanding financial reports, for entrepreneurs, managers, and business owners Do you get complete financial reports for your business at least once a month? Do you understand what all those numbers mean? Do you use the information in those reports to help you make smart decisions about your business? If you answer "no" to any or all of these questions, then turn to Managing by the Numbers, a highly practical and accessible antidote to financial anxiety. Chuck Kremer, Ron Rizzuto, and John Case show you how to manage the three bottom lines of business financial performance -- net profit, operating cash flow, and return on assets -- and roll them into the "Financial Scoreboard" to see the big picture at a glance. Offering step-by-step examples and an extensive glossary of key terms and concepts, Managing by the Numbers is a commonsense guide to making those numbers work for you -- to monitor and measure performance, make smart decisions, and drive long-term growth. It is an essential resource for anyone eager to improve their mastery of the financial side of running a business.

Profit First

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Author :
Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Decoded Company

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Author :
Publisher : Penguin
ISBN 13 : 0698152158
Total Pages : 215 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Decoded Company by : Leerom Segal

Download or read book The Decoded Company written by Leerom Segal and published by Penguin. This book was released on 2014-02-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

Accounting for Beginners

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Publisher :
ISBN 13 : 9781713479390
Total Pages : 238 pages
Book Rating : 4.4/5 (793 download)

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Book Synopsis Accounting for Beginners by : Warren Piper Ruell

Download or read book Accounting for Beginners written by Warren Piper Ruell and published by . This book was released on 2019-11-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you just need to learn what accounting is and how you should be using it? Do you need to understand what accountants are talking about in your reports? Do you must learn the vocabulary and the most important terms? Then... keep reading. Many people lead busy lives once they start their career and they may not have time or hundreds of dollars to spend on an accounting class. This book is designed for the 2020 and the future years. For those people, as well as for students that may need a little more help to understand accounting. For freelancer and small business owners that want to learn to master the fundamentals of financial and managerial accounting and operate a successful and financial sound operation. So... Stop having to scratch your head in confusion! The "Accounting For Beginners" it's a must-have guide and smashes the myth that says accounting must be dry, dense, and difficult to learn. Throughout the book, you will be taken step by step and you'll discover: - Accounting is Different From Bookkeeping, - The Most Important Fundamentals of Accounting, - The Basic Accounting Principles You Need to be Aware Of, - The Concepts and Assumptions Behind Generally Accepted Accounting Principles (GAAP), - How to Preparing Journal Entries with Debits and Credits, - Inventory and Cost of Goods Sold, Accounting Consultants, Balance Sheet and Measures and Ratios, - How to Deal with Audits and Auditors Interpret Financial Statements, - Everything You Need to Know About Assets and Liabilities As Well As the Form vs Substance Paradigm, - The Three Accounting Types and How to Identify Each One, - How to Make Sure Your Accounting Conforms to Professional Standards, - How To Prepare and Use Financial Statements, Cash Flow Statements and More Like the Back of Your Hand, - Jobs in Accounting, - A Glossary with the Commons Terms Used, One of the biggest obstacles to overcome in accounting is understanding the terminology, well... This simple book break down important terms and principles in a way that is easy for the average person to understand. As you read about the principles of accounting, youʼll find clear examples that will help you apply the principles to accounting work without becoming an accountant. Accounting isn't something to be intimidated, by it something that once learn, can help your business expand and grow into new markets. This guide gives you an intuitive grasp over the topic as well as a solid framework for understanding more advanced concepts also if you are a Numberphobic. Homeowners and taxpayers can also use it when budgeting for the year, either to determine their own personal net worth or for financial planning. It is important that people in many job positions be familiar with reading and understanding financial reports. It is a truly useful skill that benefits anyone who learns it. And finally you'll know how to discuss with your accountants and bookkeepers without looking like a complete idiot! Are you ready to have full Control of the Business? Scroll up and click BUY NOW!

Guru with Guitar

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Author :
Publisher : Sristhi Publishers & Distributors
ISBN 13 : 9382665536
Total Pages : 264 pages
Book Rating : 4.3/5 (826 download)

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Book Synopsis Guru with Guitar by : Vikrmn

Download or read book Guru with Guitar written by Vikrmn and published by Sristhi Publishers & Distributors. This book was released on 2015-10-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Life is like a guitar. Tune. Play. Repeat,” says Viktor, a US based financial professional of Indian origin. He was rich, smart, intelligent, witty and emotional too, but still was lost in finding the purpose of his life. In spite of his great job and hefty pay package, he didn't feel the sense of contentment. Then he met Kim, his lady luck. She helped him realize his dream life, sparking a love story. Despite his failure in pursuit of his dream, Kim stood by him…till she decided to move on. Viktor is heart-broken, lost again, and struggles to balance his aspirations and office life. This story is his journey through life-changing experiences in India and USA – ranging from writing his first book to becoming a coach for cancer patients, and then a motivational speaker, to finally becoming the Guru with Guitar. There are 11 heart touching songs, 8 lovely poems and 111 life-changing quotes scripted by the author. For more, visit www.guruwithguitar.com. Vikrmn:

Numbered Account

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Author :
Publisher : Dell
ISBN 13 : 0440334055
Total Pages : 530 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Numbered Account by : Christopher Reich

Download or read book Numbered Account written by Christopher Reich and published by Dell. This book was released on 1999-05-17 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his explosive debut thriller, Christopher Reich tells the harrowing story of a young man willing to risk everything--his career, his integrity, and even his life--to hunt down his father's killer. Set in the secret, labyrinthine world of Swiss banking, Numbered Account, with its detail and intelligence, could have been written only by an insider--the author himself worked at a major Swiss bank for three years. Former U.S. marine and Harvard Business School graduate Nicholas Neumann seems to have it all: a dream job, a beautiful fiance, a future bright with promise. But beneath the dazzling veneer of this golden boy is a man haunted by the brutal killing of his father seventeen years before. And when new evidence implicates the venerable United Swiss Bank in the crime, Nick finds himself willing to do whatever it takes to uncover the truth. Leaving behind everything he holds dear, Nick takes a job in Zurich with the United Swiss Bank, and is soon plunged into a world where everything--loyalty, power, even life and death--can be bought and sold for the right price. As the secrets of the venerable bank are laid bare, suddenly Nick knows far too much--about the offer he never should have accepted, about the money he never should have handled, about the woman he never should have loved. And as the darkness gathers around him, Nick is faced with a shattering truth: To catch the criminal who murdered his father, he must become a criminal himself. A work of searing intelligence and sheer storytelling genius, Numbered Account is one of those rare thrillers that not only make you sweat, but make you think. BONUS: This edition includes an excerpt from Christopher Reich's The Prince of Risk.

The Essentials of Finance and Accounting for Nonfinancial Managers

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Author :
Publisher : AMACOM/American Management Association
ISBN 13 : 0814416241
Total Pages : 321 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Essentials of Finance and Accounting for Nonfinancial Managers by : Edward Fields

Download or read book The Essentials of Finance and Accounting for Nonfinancial Managers written by Edward Fields and published by AMACOM/American Management Association. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Filled with crystal-clear examples, the book helps you understand: balance sheets and income/cash flow statements; annual reports; fixed-cost and variable-cost issues; financial analysis, budgeting, and forecasting; and much more"--Back cover.

Financial Intelligence for HR Professionals

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Publisher : Harvard Business Press
ISBN 13 : 1422119130
Total Pages : 254 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Financial Intelligence for HR Professionals by : Karen Berman

Download or read book Financial Intelligence for HR Professionals written by Karen Berman and published by Harvard Business Press. This book was released on 2008 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an HR manager, you're expected to use financial data to make decisions, allocate resources, and budget expenses. But if you're like many human resource practitioners, you may feel uncertain or uncomfortable incorporating financial numbers into your day-to-day work. In Financial Intelligence for HR Professionals, Karen Berman and Joe Knight tailor the groundbreaking work they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean to present the essentials of finance specifically for HR experts. Drawing on their work training tens of thousands of managers and employees at leading organizations worldwide, Berman and Knight provide you with a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You'll discover: · Why the assumptions behind financial data matter · What your company's income statement, balance sheet, and cash flow statement really reveal · How to use ratios to assess your company's financial health · How to calculate return on investment · Ways to use financial information to support your business units and do your own job better · How to instill financial intelligence throughout your team Authoritative and accessible, this book empowers you to "talk numbers" confidently with your boss, colleagues, and direct reports--and with the finance department. About the Author Karen Berman and Joe Knight founded the Business Literacy Institute. They train managers at some of America's biggest and best-known companies. John Case has written or collaborated on several successful books. He has also written for Inc., Harvard Business Review, and other business publications.

The Connected Company

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449336655
Total Pages : 306 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Connected Company by : Dave Gray

Download or read book The Connected Company written by Dave Gray and published by "O'Reilly Media, Inc.". This book was released on 2012-08-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

Accounting for Non-Accountants

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402273053
Total Pages : 142 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Accounting for Non-Accountants by : Wayne Label

Download or read book Accounting for Non-Accountants written by Wayne Label and published by Sourcebooks, Inc.. This book was released on 2013-01-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Quick, Compact, and Easy-to-Understand Resource for Non-Accountants! The perfect financial accounting guide for beginners! Accounting for Non-Accountants is the must-have guide for all of us who have never taken an accounting class, are mystified by accounting jargon, and have no clue about balance sheets, income statements, payroll management, corporate taxes, or statements of cash flows. This simple to use accounting book is bookmaking made simple. Whether you own a business, plan on starting one, or just want to control your own assets, you'll find everything you need to know: How to prepare and use financial statements How to control cash flows How to manage budgets How to use accounting ratios How to deal with audits and auditors interpret financial statements Let this book help you like it helped these readers: "Dr. Labels explanations are simple and straightforward. " "This will help me a lot as I set up my own business. " "I have worked in accounting for over twenty-five years, and this is the best book I have seen to help people with the basics of accounting." For entrepreneurs or anyone who needs to brush up on accounting fast, this book will have you up and running in no time.

Simple Numbers, Straight Talk, Big Profits!

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Author :
Publisher :
ISBN 13 : 9780989645232
Total Pages : 0 pages
Book Rating : 4.6/5 (452 download)

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Book Synopsis Simple Numbers, Straight Talk, Big Profits! by : Gregory Burges Crabtree

Download or read book Simple Numbers, Straight Talk, Big Profits! written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

The Pumpkin Plan

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Author :
Publisher : Penguin
ISBN 13 : 1101572310
Total Pages : 240 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Pumpkin Plan by : Mike Michalowicz

Download or read book The Pumpkin Plan written by Mike Michalowicz and published by Penguin. This book was released on 2012-07-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Accounting for Small Business Owners

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Author :
Publisher : Rockridge Press
ISBN 13 : 9781623159535
Total Pages : 124 pages
Book Rating : 4.1/5 (595 download)

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Book Synopsis Accounting for Small Business Owners by : Tycho Press

Download or read book Accounting for Small Business Owners written by Tycho Press and published by Rockridge Press. This book was released on 2017-04-12 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning and running a small business can be complicated. On top of developing, marketing and selling your product or service, you ve got to be prepared to handle the money that is coming in, pay your employees, track expenditures, consider your stock options, and much more. Accounting for Small Business Owners covers the entire process of establishing solid accounting for your business and common financial scenarios, and will show you how to: Set up and run your business : Manage and sell your product or service : Perform a month-end balancing of accounts. Packed with definitions of basic accounting terms, sample accounting statements, and a wealth of tips and tricks to simplify the accounting process.

Start a Successful Business

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Author :
Publisher : AMACOM
ISBN 13 : 0814439195
Total Pages : 271 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Start a Successful Business by : Colleen DeBaise

Download or read book Start a Successful Business written by Colleen DeBaise and published by AMACOM. This book was released on 2018-02-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: With stories and advice from a fleet of trusted experts, this book is for anyone wishing to get their business off the ground and become the next wildly successful entrepreneur everyone is reading about. For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including: Establishing a brilliant business idea Selecting the best structure and strategy for your startup Getting the word out and building clientele Preparing to go global Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb’s success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. Start a Successful Business gathers these important lessons into a single path-charting guide.