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Abc Authentic Brand Creation
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Book Synopsis A.B.C.: Authentic Brand Creation by : Tee Dike
Download or read book A.B.C.: Authentic Brand Creation written by Tee Dike and published by Published by Tee. This book was released on 2020-05-04 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. Whether it’s social or in business, when you are well branded you are definitely pre-sold. In Authentic Brand Creation, author Tee Dike has delivered what he calls lessons for the class of 2020 and beyond; sharing cutting-edge strategies that one can apply in building their brands in this age of digital media. The ABC book is packed with practical and simple exercises and strategies that will help one to unleash their authentic self, build their brand from a place of self- awareness, and thus create platforms to assert themselves in spaces they can fully function to their maximum ability. Tee says, branding is the foundation of all growth, regardless of whether you’re a consultant, speaker, coach, company or job seeker. Without it, there is no standing out.
Book Synopsis Building Brand Authenticity by : M. Beverland
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Book Synopsis Authentic Branding by : Howard A. Lim
Download or read book Authentic Branding written by Howard A. Lim and published by . This book was released on 2009-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.
Download or read book Authenticity written by Mark Toft and published by Bloomsbury Publishing USA. This book was released on 2020-01-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
Book Synopsis Brand Identity by : Stephan McDonald
Download or read book Brand Identity written by Stephan McDonald and published by . This book was released on 2020-12-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Authentic Brand by : Chris Rosica
Download or read book The Authentic Brand written by Chris Rosica and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits and beliefs. Ben & Jerry, Bobbi Brown, David Neeleman, Jet Blue; David Oreck; Gary Hirshberg, Stonyfield Farm; Jeff Taylor, Monster.com; Jerry Baldwin, Starbucks; Jim Koch, Samuel Adams Beer; Kate and Andy Spade; Roxanne Quimby, Burt's Bees; and Wally Famous Amos. How they shaped their brand identity, differentiated from the competition, gave back a portion of their success to causes, and created brand consistency are some of the subjects explored.
Book Synopsis Brand Identity by : Stephan McDonald
Download or read book Brand Identity written by Stephan McDonald and published by . This book was released on 2020-11-26 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS. Are you searching for the perfect strategies to establish your brand identity without any hassle? Congratulations! The right guide is here for you. This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. With this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. What You Get: Comprehensive understanding of the role of emotions in the implementation of branding strategy Brand Identity an essential element of business success Effects of brand Identity on customer decision Practical approaches to attract prospects to subjects that interest them Step-by Step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content Benefits of Social Media for Brand Strategy and Identity Developing an Authentic Brand Story that Improves Trust And much more. Finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. A complete practical guide to creating an Irresistible Story Brand Business. Plus, it describes forming a brand Identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. What Are You Waiting for? Grab Your Copy Today and learn the perfect steps to Craft and Design an Irresistible Story Brand Business.
Book Synopsis Authentic Marketing by : Larry Weber
Download or read book Authentic Marketing written by Larry Weber and published by John Wiley & Sons. This book was released on 2019-01-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.
Book Synopsis Strategy for Small Business. From Action to Action by : Hernán Cornejo
Download or read book Strategy for Small Business. From Action to Action written by Hernán Cornejo and published by Hernán Cornejo. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy for Small Business: From Reaction to Action In today's rapidly evolving business landscape, small businesses face unique challenges that require more than just quick responses. "Strategy for Small Business: From Reaction to Action" is a transformative guide designed to empower entrepreneurs and small business owners with the tools and insights needed to shift from merely reacting to market conditions to adopting a proactive, strategic mindset. Unlock the Power of Strategic Thinking This book delves into the essence of strategic thinking, emphasizing its critical role in ensuring the long-term success and sustainability of small businesses. While many small businesses are adept at reacting to immediate challenges, the real competitive edge lies in anticipating changes, planning effectively, and executing strategies that position them ahead of the curve. Key Features Comprehensive Framework: Learn a step-by-step approach to developing and implementing effective business strategies tailored to the unique needs of small businesses. Real-World Case Studies: Gain insights from real-world examples of small businesses that successfully transitioned from reactive to strategic thinking, highlighting the tangible benefits of this transformation. Actionable Insights: Discover practical tips and techniques that can be immediately applied to your business, helping you to start thinking strategically and making informed decisions. Expert Guidance: Benefit from the expertise of a seasoned business strategist with years of experience in helping small businesses thrive in competitive markets. Why Strategic Thinking Matters In an environment where market conditions can change overnight, the ability to think strategically is no longer a luxury but a necessity. "Strategy for Small Business: From Reaction to Action" illustrates how strategic thinking can lead to: Increased Resilience: By anticipating potential challenges and opportunities, small businesses can better prepare for uncertainties and mitigate risks. Enhanced Competitive Advantage: Strategic planning enables businesses to identify and capitalize on their unique strengths, differentiating them from competitors. Sustainable Growth: A strategic approach fosters innovation and continuous improvement, driving long-term growth and profitability. Improved Decision-Making: With a clear strategic vision, business owners can make more informed decisions that align with their long-term goals. Transform Your Business Whether you are a new entrepreneur or an experienced business owner, this book offers invaluable insights that can help you transform your business from one that merely reacts to external pressures to one that proactively shapes its future. By embracing the principles and practices outlined in this book, you will be equipped to navigate the complexities of the modern business environment with confidence and clarity. About the Author The author is a seasoned business strategist with a proven track record of helping small businesses achieve remarkable success. With years of experience and a deep understanding of the unique challenges faced by small businesses, the author provides a wealth of knowledge and practical advice that can be easily implemented. Get Your Copy Today Don't let your business be at the mercy of market fluctuations and reactive thinking. Take control of your future with "Strategy for Small Business: From Reaction to Action." Available now on Amazon KDP, this book is your comprehensive guide to mastering strategic thinking and transforming your small business into a powerhouse of innovation and growth. Invest in your business's future today. Embrace the power of strategic thinking and watch your business soar to new heights. Order your copy now and embark on the journey from reaction to action!
Book Synopsis Kellogg on Marketing by : Alice M. Tybout
Download or read book Kellogg on Marketing written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2010-08-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Book Synopsis Digital Storytelling for Brands by : Bridget Tombleson
Download or read book Digital Storytelling for Brands written by Bridget Tombleson and published by SAGE Publications Limited. This book was released on 2023-08-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.
Book Synopsis Brand Against the Machine by : John Michael Morgan
Download or read book Brand Against the Machine written by John Michael Morgan and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Book Synopsis Designing an Authentic Brand by : Justin Ahrens
Download or read book Designing an Authentic Brand written by Justin Ahrens and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic brand is a powerful brand. It knows who its audience is, what they want, and how to reliably deliver it. When branding doesn't have to try hard or fake anything, its sincerity can rise above the clamor. In this course, learn how to develop, maintain, and evolve an authentic brand. Instructor Justin Ahrens explores the research and processes that go into finding your brand's focus. He goes over the building blocks of a successful brand-one that can not only deliver on its promises, but also live its values. Plus, learn about identifying your brand's personality, what authenticity means to your customers, and the power of consistency and truth.
Book Synopsis The Advertiser's Alphabet by : Andrew Hindle
Download or read book The Advertiser's Alphabet written by Andrew Hindle and published by Fulton Books, Inc.. This book was released on 2024-07-25 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an unbiased guide to becoming the entrepreneur that you set out to be on day one of your adventure as a business owner. Remember what made you break away from the nine-to-five job? Remember why you stopped doing things the old way and started something new? This book is about rediscovering you and your brand's potential. Believe it or not, the two are tied together. Not only should this book's values be memorized at a core level but it should also be shared with those looking to create a market-ready impact brand that will serve as the platform for you to become a leader in your industry. Gone are the days of client-agency relationships; the future of advertising agency work is in partnerships. The business owner has an understanding of the business that no amount of training, teaching, or phone calls will ever compensate for; the business owner is the center of the decision-making process and, by default, their own success. The only thing standing between you and your success is the work, so the question is: are you ready to bust your ass for a chance at a better life? Let's get to it!
Download or read book StoryBranding written by Jim Signorelli and published by Greenleaf Book Group. This book was released on 2012 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.
Book Synopsis No B.S. Guide to Brand-Building by Direct Response by : Dan S. Kennedy
Download or read book No B.S. Guide to Brand-Building by Direct Response written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.
Book Synopsis Make It, Don't Fake It by : Sabrina Horn
Download or read book Make It, Don't Fake It written by Sabrina Horn and published by Berrett-Koehler Publishers. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn't work—at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it. With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.
