A Wall Street Guidebook For Journalism And Strategic Communication

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A Wall Street Guidebook for Journalism and Strategic Communication

Author : Alecia Swasy
Publisher : Routledge
ISBN 13 : 1000072045
Total Pages : 246 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A Wall Street Guidebook for Journalism and Strategic Communication by : Alecia Swasy

Download or read book A Wall Street Guidebook for Journalism and Strategic Communication written by Alecia Swasy and published by Routledge. This book was released on 2020-06-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding mergers and acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike – whether in corporate communication, public relations or journalism – who want to gain the financial literacy necessary to succeed in today’s competitive marketplace. An online guide for professors includes discussion questions, assignments and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.

The Routledge Companion to Business Journalism

Author : Joseph Weber
Publisher : Taylor & Francis
ISBN 13 : 1003824781
Total Pages : 691 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Routledge Companion to Business Journalism by : Joseph Weber

Download or read book The Routledge Companion to Business Journalism written by Joseph Weber and published by Taylor & Francis. This book was released on 2024-01-10 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism. Beginning by exploring crucial questions of the moment, the volume goes on to address such topics as the history of the field; differentiation among business journalism outlets; issues and forces that shape news coverage; globalism; personal finance issues; and professional concerns for practicing business journalists. Critical perspectives are introduced, including: gender and diversity matters on the business news desk and in business news coverage; the quality of coverage, and its ideological impact and framework; the effect of the internet on coverage; differences in approaches around the world; ethical issues; and education among journalists. Contributions are drawn from around the world and include work by leading names in the industry, as well as accomplished and rising-star academics. This book is an essential companion to advanced scholars and researchers of business and financial journalism as well as those with overlapping interests in communications, economics, and sociology.

Newsmakers

Author : Francesco Marconi
Publisher : Columbia University Press
ISBN 13 : 0231549350
Total Pages : 206 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Newsmakers by : Francesco Marconi

Download or read book Newsmakers written by Francesco Marconi and published by Columbia University Press. This book was released on 2020-04-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will the use of artificial intelligence (AI), algorithms, and smart machines be the end of journalism as we know it—or its savior? In Newsmakers, Francesco Marconi, who has led the development of the Associated Press and Wall Street Journal’s use of AI in journalism, offers a new perspective on the potential of these technologies. He explains how reporters, editors, and newsrooms of all sizes can take advantage of the possibilities they provide to develop new ways of telling stories and connecting with readers. Marconi analyzes the challenges and opportunities of AI through case studies ranging from financial publications using algorithms to write earnings reports to investigative reporters analyzing large data sets to outlets determining the distribution of news on social media. Newsmakers contends that AI can augment—not automate—the industry, allowing journalists to break more news more quickly while simultaneously freeing up their time for deeper analysis. Marshaling insights drawn from firsthand experience, Marconi maps a media landscape transformed by artificial intelligence for the better. In addition to considering the benefits of these new technologies, Marconi stresses the continuing need for editorial and institutional oversight. Newsmakers outlines the important questions that journalists and media organizations should consider when integrating AI and algorithms into their workflow. For journalism students as well as seasoned media professionals, Marconi’s insights provide much-needed clarity and a practical roadmap for how AI can best serve journalism.

Technical Marketing Communication

Author : Emil B. Towner
Publisher : Business Expert Press
ISBN 13 : 1637424353
Total Pages : 169 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Technical Marketing Communication by : Emil B. Towner

Download or read book Technical Marketing Communication written by Emil B. Towner and published by Business Expert Press. This book was released on 2023-03-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

Pitch, Tweet, or Engage on the Street

Author : Kara Alaimo
Publisher : Routledge
ISBN 13 : 1317425413
Total Pages : 365 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Pitch, Tweet, or Engage on the Street by : Kara Alaimo

Download or read book Pitch, Tweet, or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2016-08-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Business Acumen for Strategic Communicators

Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
ISBN 13 : 1838676619
Total Pages : 311 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Business Acumen for Strategic Communicators by : Matthew W. Ragas

Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Business Essentials for Strategic Communicators

Author : M. Ragas
Publisher : Springer
ISBN 13 : 1137385332
Total Pages : 222 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Business Essentials for Strategic Communicators by : M. Ragas

Download or read book Business Essentials for Strategic Communicators written by M. Ragas and published by Springer. This book was released on 2014-12-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

The Global Public Relations Handbook, Revised and Expanded Edition

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135845549
Total Pages : 805 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Strategic Sport Communication

Author : Paul Mark Pedersen
Publisher : Human Kinetics Publishers
ISBN 13 : 1492594490
Total Pages : 474 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Strategic Sport Communication by : Paul Mark Pedersen

Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics Publishers. This book was released on 2021 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

Public Relations and Participatory Culture

Author : Amber Hutchins
Publisher : Routledge
ISBN 13 : 1317659740
Total Pages : 267 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Public Relations and Participatory Culture by : Amber Hutchins

Download or read book Public Relations and Participatory Culture written by Amber Hutchins and published by Routledge. This book was released on 2016-03-10 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

The Handbook of Board Governance

Author : Richard Leblanc
Publisher : John Wiley & Sons
ISBN 13 : 1119536995
Total Pages : 1207 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Handbook of Board Governance by : Richard Leblanc

Download or read book The Handbook of Board Governance written by Richard Leblanc and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 1207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised new edition of the must-read guide for executives—provides comprehensive coverage of topics in corporate governance by leading subject-matter experts The Handbook of Board Governance is the marketing-leading text on public, nonprofit, and private board governance. Providing comprehensive, in-depth coverage, this unique text represents a collaboration of internationally-recognized academics and prominent organization directors, executives, managers, and advisors. Contributors include Ariel Fromer Babcock, Robert Eccles, Alice Korngold, Ellie Mulholland, Michael Useem, Elizabeth Valentine and John Zinkin. Practical, expert guidance enables readers to understand value creation and the strategic role of the board, risk governance and oversight, audit and compensation committee effectiveness, CEO succession planning, and other diverse board duties and responsibilities. Now in its second edition, the Handbook offers substantial updates and revisions reflecting contemporary trends, practices, and developments in board governance. New content includes discussions of pressing issues related to climate change, examination of information technology and cybersecurity challenges, and recent tax legislation that will impact executive compensation. Editor Dr. Richard Leblanc—an award-winning teacher, professor, lawyer, management consultant, and specialist on boards of directors—integrates practical experience and academic rigor to assist readers: Build and strengthen engaged and collaborative leadership in the boardroom Recognize the role and responsibilities of a well-functioning governing board Risk governance, assurance, and the duties of directors Keep pace with new trends in board governance and shareholder responsibility Measure performance and align performance measurement to executive pay Understand information technology governance, sustainability governance, and the different forms of governance Highly relevant to board and committee members regardless of sector or industry, The Handbook of Board Governance, 2nd Edition is an invaluable source of knowledge on all aspects of corporate and organization governance.

Natural Disasters and Risk Communication

Author : C. Vail Fletcher
Publisher : Lexington Books
ISBN 13 : 1498556124
Total Pages : 279 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Natural Disasters and Risk Communication by : C. Vail Fletcher

Download or read book Natural Disasters and Risk Communication written by C. Vail Fletcher and published by Lexington Books. This book was released on 2018-05-23 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake asks and addresses how we communicate about natural disasters and what effect our communication has on natural disaster education, understanding, assessment of risk, preparation, and recovery. The chapters of this book present expertise, analyses, and perspectives that are designed to help us better comprehend and deal with the natural risks such as the Cascadia Subduction Zone. It seeks to move past primal, fear-induced physiological and emotional responses to crises with the understanding that if we accept that the disaster will occur, expect it, and learn how we can prepare, we can calm the collective panicked beats of our hearts as we wait for its first tremors.

UnPresidented

Author : Jon Sopel
Publisher : Random House
ISBN 13 : 1473531888
Total Pages : 218 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis UnPresidented by : Jon Sopel

Download or read book UnPresidented written by Jon Sopel and published by Random House. This book was released on 2021-01-14 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fear and loathing on the 2020 campaign trail... '26 February, White House Briefing Room The coronavirus feels like it is changing everything. Suddenly it's not just a public health emergency; it has the potential to upend this whole election...' In UnPresidented: Politics, pandemics and the race that Trumped all others, BBC North America Editor Jon Sopel presents a diary of an election like we've never quite seen before. Experience life as a reporter on the campaign trail, as the election heats up and a global pandemic slowly sweeps in. As American lives are lost at a devastating rate, the presidential race becomes a battle for the very soul of the nation - challenging not just the Trump presidency, but the very institutions of American democracy itself. In this highly personal account of reporting on America in 2020, Jon Sopel takes you behind the scenes of a White House in crisis and an election in turmoil, expertly laying bare the real story of the presidential campaign in a panoramic account of an election and a year like no other.

Business Model Pioneers

Author : Kai-Ingo Voigt
Publisher : Springer
ISBN 13 : 3319388452
Total Pages : 215 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Business Model Pioneers by : Kai-Ingo Voigt

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

International Media Communication in a Global Age

Author : Guy Golan
Publisher : Routledge
ISBN 13 : 1135838836
Total Pages : 489 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis International Media Communication in a Global Age by : Guy Golan

Download or read book International Media Communication in a Global Age written by Guy Golan and published by Routledge. This book was released on 2009-09-10 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.

Strategic Sport Communication

Author : Paul M. Pedersen
Publisher : Human Kinetics
ISBN 13 : 1718221479
Total Pages : 434 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Strategic Sport Communication by : Paul M. Pedersen

Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

Sousveillance, Media and Strategic Political Communication

Author : Vian Bakir
Publisher : A&C Black
ISBN 13 : 0826430090
Total Pages : 258 pages
Book Rating : 4.8/5 (264 download)

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Book Synopsis Sousveillance, Media and Strategic Political Communication by : Vian Bakir

Download or read book Sousveillance, Media and Strategic Political Communication written by Vian Bakir and published by A&C Black. This book was released on 2010-05-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fusing perspectives from politics, media studies and cultural studies, and focusing on Iraq, offers detailed insights into the impact of different media forms.