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Author : Paul Patterson
Publisher :
ISBN 13 : 9780864183170
Total Pages : 20 pages
Book Rating : 4.1/5 (831 download)
Download or read book A Typology of Service Firms in International Markets written by Paul Patterson and published by . This book was released on 1994 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Markus Venzin
Publisher : OUP Oxford
ISBN 13 : 0191560189
Total Pages : 387 pages
Book Rating : 4.1/5 (915 download)
Download or read book Building an International Financial Services Firm written by Markus Venzin and published by OUP Oxford. This book was released on 2009-01-22 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores the issues that arise for banks in their strategic choices as they move into these new international markets. Building an International Financial Services Firm challenges conventional assumptions from the international management literature on topics such as the limits of globalization, the importance of cultural and institutional distance, the nature of economies of scale and scope, the existence of first mover advantages, the logic behind the global value chain configuration, the speed and timing of market entry, as well as organizational architecture. It focuses on fundamental strategic decisions such as when, where, and how to enter foreign markets and how to design the organizational architecture of the multinational financial services firm. Using simple theoretical frameworks illustrated by case examples, this book provides a thorough guide to the challenges of the international market for financial services firms, both for those working in the financial services industry, and researchers studying the area.
Author : EIBA
Publisher : Emerald Group Publishing
ISBN 13 : 0857240889
Total Pages : 349 pages
Book Rating : 4.8/5 (572 download)
Download or read book Reshaping the Boundaries of the Firm in an Era of Global Interdependence written by EIBA and published by Emerald Group Publishing. This book was released on 2010-11-08 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Progress in International Business Research includes a selection of 13 papers from the 35th European International Business Academy Annual Conference, which was held in Valencia (Spain) from the 13th to the 15th of December 2009.
Author : Paul Patterson
Publisher :
ISBN 13 : 9780864183781
Total Pages : 27 pages
Book Rating : 4.1/5 (837 download)
Download or read book A Typology of Service Firms in International Markets written by Paul Patterson and published by . This book was released on 1995 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Tamer Cavusgil
Publisher : Business Expert Press
ISBN 13 : 1606490133
Total Pages : 136 pages
Book Rating : 4.6/5 (64 download)
Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Author : Kiefer Lee
Publisher : Oxford University Press
ISBN 13 : 0199609705
Total Pages : 605 pages
Book Rating : 4.1/5 (996 download)
Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author : Jorma Larimo
Publisher : Emerald Group Publishing
ISBN 13 : 1848559577
Total Pages : 296 pages
Book Rating : 4.8/5 (485 download)
Download or read book Research on Knowledge, Innovation and Internationalization written by Jorma Larimo and published by Emerald Group Publishing. This book was released on 2009-10-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprises of a selection of competitive papers from the 34th European International Business Academy Annual Conference, held in Tallinn, Estonia in December 2008, with the theme International Business and the Catching-up Economies: Challenges and Opportunities.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317939905
Total Pages : 356 pages
Book Rating : 4.3/5 (179 download)
Download or read book Globalization of Consumer Markets written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Author : Richard Fletcher
Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)
Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author : Christopher Moore
Publisher : Routledge
ISBN 13 : 1136393811
Total Pages : 271 pages
Book Rating : 4.1/5 (363 download)
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Author : Dirk Klimkeit
Publisher : Springer Nature
ISBN 13 : 3031503457
Total Pages : 717 pages
Book Rating : 4.0/5 (315 download)
Download or read book International Management in Service Firms written by Dirk Klimkeit and published by Springer Nature. This book was released on 2024 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms' internationalization and international management. Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams. A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility. The book is intended for students preparing for international careers in the service sector. Each chapter includes case studies, illustrations, highlighted definitions, a chapter summary and exercises
Author : Christian Nielsen
Publisher : Routledge
ISBN 13 : 100051840X
Total Pages : 147 pages
Book Rating : 4.0/5 (5 download)
Download or read book Business Models and Firm Internationalisation written by Christian Nielsen and published by Routledge. This book was released on 2021-12-21 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs considerably more attention. The core aim of this book is to provide a comprehensive analysis of the ways in which business models and internationalisation impact one another in the process of initiating and expanding international business activities. The analysis makes it feasible to detect the core issues of the interdependences between business models and internationalisation to facilitate management decision-making and implementation of pertinent firm internationalisation incorporating the application of appropriate business models. In this book, the business model is applied to explore the specifics and aspects of firm internationalisation processes. Innovating the business model is analysed as a persuasive means for augmenting the propensities of firms to internationalise. The book enriches the comprehension of the significance of business model innovation as an enabler of firm internationalisation, in view that scares in what manners business model innovation facilitate firm internationalisation. The book chapters address a broad range of issues encompassing: the general roles of business model in firm internationalisation, the relationships between digital business models and platforms on one side and firm internationalisation on another, how business models determine the internationalisation of services firms, the interplay between business models and firm internationalisation in specific contexts. It will, therefore, be of interest to researchers, academics and advanced students in the fields of international business and management.
Author : J. R. Bryson
Publisher : Edward Elgar Publishing
ISBN 13 : 9781847205261
Total Pages : 520 pages
Book Rating : 4.2/5 (52 download)
Download or read book The Handbook of Service Industries written by J. R. Bryson and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It contains an impressive array of important and useful material that should be familiar to anyone interested in economic growth and change. . . the potential value to be gained from these collected works is great.' – James E. Pratt, Growth and Change Service activities are now acknowledged as key players in economic development, societal change and public policy worldwide. This exciting Handbook not only contributes to ongoing conceptual debates about the nature of service-led economies and societies; it also pushes back the frontiers of current critical thinking about the role of service activities in urban and regional development and the important research agendas that remain to be addressed. Drawing on both theory and case studies, the contributors are international experts who have written original and stimulating chapters from a number of different disciplinary perspectives. Each chapter seeks to raise awareness of, and to provoke debates about, the opportunities and challenges presented by the shift to service employment. Providing a truly interdisciplinary analysis, The Handbook of Service Industries will be invaluable to scholars specializing in services research, as well as students and researchers in the areas of economics, geography, business and management, sociology, public policy and planning. The policy-making community will also find the Handbook a relevant and useful resource.
Author : Clement A Tisdell
Publisher : World Scientific
ISBN 13 : 9814513806
Total Pages : 1001 pages
Book Rating : 4.8/5 (145 download)
Download or read book Handbook Of Tourism Economics: Analysis, New Applications And Case Studies written by Clement A Tisdell and published by World Scientific. This book was released on 2013-03-08 with total page 1001 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Tourism Economics: Analysis, New Applications and Case Studies provides an up-to-date, concise and readable coverage of the most important topics in tourism economics. It pays attention to relevant traditional topics in tourism economics as well as exciting emerging topics in this field — topics which are expected to be of continuing importance. In doing this, it takes account of advances in economic thought, analysis and applied methods.Contributions provide applications of economic analysis to tourism policy and constructive assessment of contemporary thought about tourism economics. The handbook includes several in-depth case studies such as the contribution of tourism to economic development in selected countries including China, India, Japan and Australia, Portugal and Fiji. Coming from diverse countries (both industrialised and developing) and established in the field of tourism economics, travel and management, many of the contributors have been consultants to governments, private organisations, and international bodies, including the UN World Tourism Organisation, the OECD and UNEP. Experts contributing to this volume include the President of the International Association of Tourism Economics, as well as its Secretary-General, the Secretary-General of the Tourism Research Centre (Association of Tourism Research Institutes), the Founder-Fellow of the International Academy for the Study of Tourism and the former Director of the UK's Centre for Social and Economic Research on the Global Environment (CSERGE).
Author : Michael R. Czinkota
Publisher : Cambridge University Press
ISBN 13 : 1108476740
Total Pages : 591 pages
Book Rating : 4.1/5 (84 download)
Download or read book International Business written by Michael R. Czinkota and published by Cambridge University Press. This book was released on 2021-09-16 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1457815982
Total Pages : 314 pages
Book Rating : 4.4/5 (578 download)
Download or read book Small and Medium-Sized Enterprises: U.S. and EU Export Activities, and Barriers and Opportunities Experienced by U.S. Firms, Inv. 332-509 written by and published by DIANE Publishing. This book was released on with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Mahnke
Publisher : Springer
ISBN 13 : 0230523870
Total Pages : 297 pages
Book Rating : 4.2/5 (35 download)
Download or read book Knowledge Flows, Governance and the Multinational Enterprise written by V. Mahnke and published by Springer. This book was released on 2003-12-18 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to the understanding of Knowledge Governance in the Multinational Corporation. Intra-firm and inter-firm processes of knowledge creation, sharing and exploitation have attracted increasingly managerial and scholarly interest. However the relation between particular knowledge processes, determinants of organizational choices, governance mechanisms, their relevant costs and benefits, and associated strategic advantages remain less well understood. To address these challenges, this book gives answers to the following questions. What are key challenges of governing knowledge in the multinational corporation? How do contingencies influence relevant trade-offs? How do sets of governance mechanisms respond to problems of cognition and incentives?
