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Author :
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Table of Leading Advertisers written by and published by . This book was released on 1919 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Curtis Publishing Company
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)
Download or read book A Table of Leading Advertisers, Showing Advertising Investments of Advertisers Spending $10,000 and Over in Thirty-six Publications .. written by Curtis Publishing Company and published by . This book was released on 1920 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Publisher :
ISBN 13 :
Total Pages : 1394 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising of Proprietary Medicines written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.A/5 ( download)
Download or read book "Blue Book" of Leading Newspapers for Leading Advertisers written by and published by . This book was released on 1888 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Sinclair
Publisher : Routledge
ISBN 13 : 1136500979
Total Pages : 170 pages
Book Rating : 4.1/5 (365 download)
Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012-05-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.
Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 512 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Tony Yeshin
Publisher : Routledge
ISBN 13 : 0750619236
Total Pages : 372 pages
Book Rating : 4.7/5 (56 download)
Download or read book Integrated Marketing Communications written by Tony Yeshin and published by Routledge. This book was released on 1998 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is a new interpretation of one of the most difficult areas in marketing. The author, using his extensive teaching experience, provides students with an invaluable understanding of marketing communications.
Author : United States. Congress. Subcommittee on Monopoly
Publisher :
ISBN 13 :
Total Pages : 1650 pages
Book Rating : 4.3/5 (243 download)
Download or read book Competitive Problems in the Drug Industry written by United States. Congress. Subcommittee on Monopoly and published by . This book was released on 1967 with total page 1650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 1902 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1957 with total page 1902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Crawford
Publisher : Routledge
ISBN 13 : 1317421698
Total Pages : 270 pages
Book Rating : 4.3/5 (174 download)
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Routledge. This book was released on 2017-07-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 0761912452
Total Pages : 423 pages
Book Rating : 4.7/5 (619 download)
Download or read book International Advertising written by John Philip Jones and published by SAGE. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
Author : Emmanuel C. Alozie
Publisher : CRC Press
ISBN 13 : 131718498X
Total Pages : 418 pages
Book Rating : 4.3/5 (171 download)
Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Author : Marilyn A. Stone
Publisher : Psychology Press
ISBN 13 : 041531416X
Total Pages : 286 pages
Book Rating : 4.4/5 (153 download)
Download or read book International Strategic Marketing written by Marilyn A. Stone and published by Psychology Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.3/5 (121 download)
Download or read book Federal Register written by and published by . This book was released on 1964-07 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sallie Hughes
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822973049
Total Pages : 298 pages
Book Rating : 4.8/5 (229 download)
Download or read book Newsrooms in Conflict written by Sallie Hughes and published by University of Pittsburgh Pre. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newsrooms in Conflict examines the dramatic changes within Mexican society, politics, and journalism that transformed an authoritarian media institution into many conflicting styles of journalism with very different implications for deepening democracy in the country. Using extensive interviews with journalists and content analysis spanning more than two decades, Sallie Hughes identifies the patterns of newsroom transformation that explain how Mexican journalism was changed from a passive and even collusive institution into conflicting clusters of news organizations exhibiting citizen-oriented, market-driven, and adaptive authoritarian tendencies. Hughes explores the factors that brought about this transformation, including not only the democratic upheaval within Mexico and the role of the market, but also the diffusion of ideas, the transformation of professional identities and, most significantly, the profound changes made within the newsrooms themselves. From the Zapatista rebellion to the political bribery scandals that rocked the nation, Hughes's investigation presents a groundbreaking model of the sociopolitical transformation of a media institution within a new democracy, and the rise and subsequent stagnation of citizen-focused journalism after that democracy was established.
Author : Curtis Publishing Company. Advertising Department
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertising in Farm Publications written by Curtis Publishing Company. Advertising Department and published by . This book was released on 1925 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P. Kitchen
Publisher : Springer
ISBN 13 : 0230599850
Total Pages : 218 pages
Book Rating : 4.2/5 (35 download)
Download or read book The Future of Marketing written by P. Kitchen and published by Springer. This book was released on 2003-02-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
