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Author : Philip H. Shrader
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (467 download)
Download or read book A system approach to long-range planning in marketing written by Philip H. Shrader and published by . This book was released on 1965 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Planning: a systems approach written by Mark E. Stern and published by . This book was released on 1966 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management: A Systems Approach written by and published by . This book was released on 1972 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Institute of Aeronautics and Astronautics. Technical Information Service
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.E/5 ( download)
Download or read book The Systems Approach to Management written by American Institute of Aeronautics and Astronautics. Technical Information Service and published by . This book was released on 1969 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sydney A. Gregory
Publisher : Springer
ISBN 13 : 1489963316
Total Pages : 338 pages
Book Rating : 4.4/5 (899 download)
Download or read book The Design Method written by Sydney A. Gregory and published by Springer. This book was released on 2013-11-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arun Kumar
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788171567157
Total Pages : 616 pages
Book Rating : 4.5/5 (671 download)
Download or read book Principles Of Business Management written by Arun Kumar and published by Atlantic Publishers & Dist. This book was released on 2000 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though, Scores Of Books Have Been Written By Western And Indian Authors On Principles Of Management, There Is Always A Place For A Book Which Is To The Point, Brief Yet Com¬Prehensive, Authentic And Reliable And Presented In Indian Setting, In A Simple Language, Free From Technical Jargon. The Authors Of This Book Have Emphasised These Characteristics To Present An Ideal Textbook On The Subject. This Book Covers The Courses In Principles And Theory Of Business Manage¬Ment. It Has Been Presented In An Analytical Style To Make The Subject Easy To Understand And Easier To Memorise. Questions At The End Of Each Chapter Have Been Drawn From The Latest Actual University Papers So That The Student May Practice For Examination.
Author : Society for Long Range Planning
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.6/5 (31 download)
Download or read book Long Range Planning written by Society for Long Range Planning and published by . This book was released on 1968 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Thomas
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566074417
Total Pages : 688 pages
Book Rating : 4.0/5 (744 download)
Download or read book Gower Handbook of Marketing written by Michael J. Thomas and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.
Author :
Publisher : Juta and Company Ltd
ISBN 13 : 9780702152047
Total Pages : 248 pages
Book Rating : 4.1/5 (52 download)
Download or read book Strategic Planning: Readings written by and published by Juta and Company Ltd. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deals with the strategies that organisations employ to survive in an increasingly unpredictable environment. This compilation consists of a number of articles, written by leaders in the field, that reflect current wisdom and contemporary thought on aligning businesses with their environments.
Author :
Publisher : Arihant Publications India limited
ISBN 13 : 9326194965
Total Pages : 1199 pages
Book Rating : 4.3/5 (261 download)
Download or read book written by and published by Arihant Publications India limited. This book was released on with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Toyohiro Kono
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110858711
Total Pages : 404 pages
Book Rating : 4.1/5 (18 download)
Download or read book Long-Range Planning of Japanese Corporations written by Toyohiro Kono and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-02-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tries to describe the formal long-range planning process of Japanese corporations, to analyze the formal strategic decision making process and to find theories through this analysis.
Author : David W. Ewing
Publisher : HarperCollins Publishers
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)
Download or read book Long-range Planning for Management written by David W. Ewing and published by HarperCollins Publishers. This book was released on 1972 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 620 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1963 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajagopal, Dr.
Publisher : IGI Global
ISBN 13 : 1466609702
Total Pages : 345 pages
Book Rating : 4.4/5 (666 download)
Download or read book Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136362517
Total Pages : 884 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Author : Rita Gunther McGrath
Publisher : Harvard Business Press
ISBN 13 : 1422191419
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)
Download or read book The End of Competitive Advantage written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2013-05-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.
