Author : Dimpy Sachar
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Book Synopsis A Study on Satisfaction Level of Customers Through Online Shopping by : Dimpy Sachar
Download or read book A Study on Satisfaction Level of Customers Through Online Shopping written by Dimpy Sachar and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, people are living in the digital environment. Earlier, internet was used as the source for information sharing, but now life is somewhat impossible without it. Everything is linked with the World Wide Web, whether it is business, social interaction or shopping. Moreover, the changed lifestyle of individuals has changed their way of doing things from traditional to the digital way in which shopping is also being shifted to online shopping. With the increasing use of internet, numbers of online users are also increasing rapidly. The primary research objective of this study is to identify the satisfaction level of customers shopping online. Due to the web presence of various online retailers they are facing the problem of customer retention. This research study helps them in analyzing the variables influences the satisfaction level of customers. By Focusing on these variables online retailers can formulate various marketing strategies to retain their customers by building trust amongst them. For this study data have been collected from the existing online buyers, they were asked to participate in this survey. The survey included questions about the customer's most recent experience with online shopping websites. A well designed Questionnaire is distributed as an instrument for data collection covering all the parameters required to analyze the perception of consumers towards online retail marketers. The results will intensify the researcher's understanding on variance in the factors influencing the online purchase intentions of both the experienced and inexperienced online purchasers. The study depicted that the factors Quality of the product, Offers and Discounts, Delivery Guaranteed and Application Safety have direct and positive impact on the different magnitudes of the Customer Satisfaction through perceived Service Quality.