The Employer Brand

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Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Employer Brand by : Simon Barrow

Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Employer Branding and its Impact on Employee Retention in Automobile Service Provider

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Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194517095
Total Pages : pages
Book Rating : 4.1/5 (945 download)

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Book Synopsis Employer Branding and its Impact on Employee Retention in Automobile Service Provider by : Ms. Ritika Gupta Dr. Saroj Kumar Sahoo

Download or read book Employer Branding and its Impact on Employee Retention in Automobile Service Provider written by Ms. Ritika Gupta Dr. Saroj Kumar Sahoo and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention

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Publisher : John Wiley & Sons
ISBN 13 : 1118972600
Total Pages : 871 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention by : Harold W. Goldstein

Download or read book The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention written by Harold W. Goldstein and published by John Wiley & Sons. This book was released on 2017-05-05 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unmatched collection of resources perfect for psychologists, scholars, and HR practitioners In The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, an expert team of authors presents a comprehensive and authoritative perspective on critical issues in employee recruitment, selection, and retention. Every chapter offers an in-depth review of the most recent literature and provides academics, researchers, industry practitioners, and students with a holistic reference to relevant data and theory. The book includes job analyses, biodata, simulation exercises, talent management guides, talent assessment guides for leadership development, and online employee selection strategies.

Employer Branding for the Hospitality and Tourism Industry

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1789730716
Total Pages : 231 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Employer Branding for the Hospitality and Tourism Industry by : Sjoerd Gehrels

Download or read book Employer Branding for the Hospitality and Tourism Industry written by Sjoerd Gehrels and published by Emerald Group Publishing. This book was released on 2019-07-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Employer Branding For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 111907178X
Total Pages : 364 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Employer Branding For Dummies by : Richard Mosley

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

The Employer Brand

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Author :
Publisher : CRC Press
ISBN 13 : 1317034236
Total Pages : 212 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Employer Brand by : Helen Rosethorn

Download or read book The Employer Brand written by Helen Rosethorn and published by CRC Press. This book was released on 2016-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY

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Author :
Publisher : Ashok Yakkaldevi
ISBN 13 : 1435765192
Total Pages : 194 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY by : Shiny Kochummen & K S Suresh Kumar

Download or read book EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY written by Shiny Kochummen & K S Suresh Kumar and published by Ashok Yakkaldevi. This book was released on 2022-05-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.1 INTRODUCTION The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, collection and storage of big data, and information security. IT skills in general, span several industries and therefore, recruitment of talented IT professionals will be highly significant for the overall performance of the sector and the economy.

Handbook of Research on Entrepreneurship

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Publisher :
ISBN 13 : 9781783473663
Total Pages : 0 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Handbook of Research on Entrepreneurship by : Alain Fayolle

Download or read book Handbook of Research on Entrepreneurship written by Alain Fayolle and published by . This book was released on 2015-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable Handbook offers a fresh look at entrepreneurship research, addressing what we already know, and what we still need to know, in the field. Over the course of 17 chapters, a collaboration of 24 highly-regarded researchers, experts in their fields, provide an insightful new perspective on the future of the study of entrepreneurship. They show that there is a need to redesign research in the field - enacting entrepreneurship out of the box - and consider the history of entrepreneurship whilst developing the future course for research. They also underline the importance of developing research at the crossroads of different fields and the need to explore new domains and/or revisit existing ones from differing perspectives. Finally, they express a desire for more continuity in research, developing knowledge around key concepts and insightful domains.

Your Employer Brand

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Author :
Publisher :
ISBN 13 : 9780646465029
Total Pages : 232 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Your Employer Brand by : Brett Minchington

Download or read book Your Employer Brand written by Brett Minchington and published by . This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Interdisciplinary Engineering

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Publisher : Springer Nature
ISBN 13 : 9811599564
Total Pages : 838 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Advances in Interdisciplinary Engineering by : Niraj Kumar

Download or read book Advances in Interdisciplinary Engineering written by Niraj Kumar and published by Springer Nature. This book was released on 2021-04-12 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises the select proceedings of the International Conference on Future Learning Aspects of Mechanical Engineering (FLAME) 2020. This volume focuses on several emerging interdisciplinary areas involving mechanical engineering. Some of the topics covered include automobile engineering, mechatronics, applied mechanics, structural mechanics, hydraulic mechanics, human vibration, biomechanics, biomedical Instrumentation, ergonomics, biodynamic modeling, nuclear engineering, and agriculture engineering. The contents of this book will be useful for students, researchers as well as professionals interested in interdisciplinary topics of mechanical engineering.

Managing the Psychological Contract

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Publisher : CRC Press
ISBN 13 : 1317101359
Total Pages : 261 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Managing the Psychological Contract by : Michael Wellin

Download or read book Managing the Psychological Contract written by Michael Wellin and published by CRC Press. This book was released on 2016-05-13 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychological contract lies at the heart of your relationship with the organisation you work for. It is the deal you make with your employer and colleagues at work; it is about your mutual expectations and their fulfilment. Too often this contract is implicit and left to chance, resulting in misunderstanding, stress, lower commitment and performance. The author demonstrates how to use the psychological contract to raise the business game and increase personal fulfilment. Managing the Psychological Contract is the first book which shows how the psychological contract can be used in practice. In it Michael Wellin advocates going beyond the traditional static view of the psychological contract between the organisation and its employees. He shows how to create unique and dynamic customised Personal Deals between people and teams. He does this by showing how to make personal deals explicit and mutual, and provides practical tips for leaders, employees and HR professionals. Separate chapters are devoted to leadership, culture change and strategic HR management. There is also a chapter of practical ideas for individuals who want to change their personal deal at work. The author's ideas are based on his own research and consultancy experience as well as the latest business school research. The book has a number of case studies showing how different organisations use the psychological contract. This is an important and extremely readable book for all those concerned with the improved performance of people and organisations.

Human Resource Planning for the 21st Century

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1789236886
Total Pages : 114 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Human Resource Planning for the 21st Century by : Josiane Fahed-Sreih

Download or read book Human Resource Planning for the 21st Century written by Josiane Fahed-Sreih and published by BoD – Books on Demand. This book was released on 2018-09-12 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the dawn of civilization, humans were selected, allocated and organized based on their skills and job criteria. Today, the role of Human Resources (HR) professionals goes beyond recruitment and management of human capital. Human Resource Planning for the 21st Century tackles the current trends of human resource management (HRM) and human resource planning while highlighting certain roles that HR professionals are involved in. Human Resource Planning for the 21st Century explores HRM systems and their roles within a corporate setting, elaborates on HR plans for crises, uncovers the effects of downsizing on company brand and looks at the possible impact of globalization on corporate social responsibility and HRM.

Engaged

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Publisher : John Wiley & Sons
ISBN 13 : 1118338200
Total Pages : 1 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Engaged by : Linda Holbeche

Download or read book Engaged written by Linda Holbeche and published by John Wiley & Sons. This book was released on 2012-09-06 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: A non-biased, grounded, and practical approach to employee engagement For managers and business leaders who want to enhance performance, this easy-to-use guide to employee management offers real solutions for getting workers engaged and increasing productivity. It explains what employee engagement is, why it matters, what the benefits of it are, what helps and hinders it, how to measure it, how to put theory into action when trying to create it. As an added benefit, it offers plenty of advice on how managers can keep themselves engaged, even during the toughest of times.

Recruiting Employees

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Publisher : SAGE
ISBN 13 : 0761909435
Total Pages : 187 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Recruiting Employees by : Alison E. Barber

Download or read book Recruiting Employees written by Alison E. Barber and published by SAGE. This book was released on 1998-04-28 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting Employees describes what is currently known and what remains to be learned about the processes by which organizations recruit new members. In this volume, Alison E. Barber delineates three separate stages of recruitment generating applications, maintaining applicant status, and influencing job choice and discusses existing knowledge and important unanswered questions relevant to each of these stages. She also addresses the question of whether and how recruitment influences organizational outcomes. Traditional recruitment topics such as recruitment source effects and reactions to initial interviews are covered in detail. Alternative frameworks and different research, requiring different theoretical frameworks and different research methods, are also proposed. Researchers, scholars, and students interested in studying or contributing to the research literature on recruitment will find this a valuable resource.

Corporate Reputation and Competitiveness

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Publisher : Routledge
ISBN 13 : 1136863281
Total Pages : 287 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Corporate Reputation and Competitiveness by : Rosa Chun

Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Marketing Services

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Publisher : Simon and Schuster
ISBN 13 : 0743267419
Total Pages : 232 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Marketing Services by : Leonard L. Berry

Download or read book Marketing Services written by Leonard L. Berry and published by Simon and Schuster. This book was released on 2004-04-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.

The Corporate Brand

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Author :
Publisher : Springer
ISBN 13 : 023037588X
Total Pages : 194 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Corporate Brand by : N. Ind

Download or read book The Corporate Brand written by N. Ind and published by Springer. This book was released on 1997-06-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.