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A Study On Consumer Decision Making Of Canned Foods Purchases In Seri Iskandar Influenced By Packaging
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Book Synopsis A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging by : Musfirah Mohamad
Download or read book A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging written by Musfirah Mohamad and published by GRIN Verlag. This book was released on 2015-12-29 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, , course: Higher National Diploma in Business (Marketing), language: English, abstract: Consumer decision making is very familiar in business matter especially in marketing scope. Every person in this world has the right to make decision when purchasing a product or goods. Consumer decision making can be identified as a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use. People will identify their needs and make decision making to purchase something. It determined by psychological and economic factors. Nowadays, communities are too busy with their daily routine such as working, studying and so on. Regarding these matters, communities will purchase something that gives convenient for them whenever they are in hurry. In order to overcome the barriers, so they usually purchase groceries especially canned foods to cook because it is less time consuming. Normally, attractive packaging of canned foods will be chosen. Attractive packaging can influence people to purchase the products. This research utilized a focus group methodology to understand consumer decision making toward canned foods and how packaging elements can affect buying decisions. Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display. Packaging seems to be one of the most important factors in purchase decisions made at the point of sale. Previous studies have indicated that packaging is a marketing communication vehicle used to capture consumer attention. Other researcher also defined packaging as the enclosing of a physical object, typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation, identification and packaging of products.
Book Synopsis Buying Behaviour and Decision-making Criteria of Base of the Pyramid Consumers by : Ebrahim Variawa
Download or read book Buying Behaviour and Decision-making Criteria of Base of the Pyramid Consumers written by Ebrahim Variawa and published by . This book was released on 2010 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Influence of Food Packaging Attributes in Purchase Decision by : Siti Hasnah Hassan
Download or read book The Influence of Food Packaging Attributes in Purchase Decision written by Siti Hasnah Hassan and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Affecting Purchase Decision of Canned Tuna Brands in Maldives by : Aminath Zaeema
Download or read book Factors Affecting Purchase Decision of Canned Tuna Brands in Maldives written by Aminath Zaeema and published by . This book was released on 2017 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aimed to identify factors affecting purchase decision of canned tuna brands in the Maldives. Consumer decision making behaviour theories, models and past literature was reviewed to recognize various factors that affect purchase decision, followed by generating a multi-factor questionnaire with a Likert-Scale from 1-5 which helped conduct a pilot test to select most appropriate variables for this study. Theoretical framework was developed consisting of five major independent variables; social factors, product characteristics, company characteristics, marketing activities and Psychological factors. Data was collected using convenient sampling from a total of 450 customers visiting four of the largest supermarkets in Male', the capital city of Maldives to ensure the reliability and validity of the research. The collected data was analyzed using statistical software's AMOS 22. Confirmatory Factor analysis was used to confirm the factors that loads on each component and “Psychological factor” was removed from the original construct to meet the standard loading. Structural Equation Modeling was then performed to examine the path analysis and to test the hypotheses. Results indicated product characteristics to have a positive significant impact on consumer's purchase decision. However, social factors, company characteristics and marketing activities were found to have no significance on purchase decision. Furthermore, demographic characters were analyzed for its significance; females, housewives and entrepreneurs were determined to specifically have a stronger purchase intention. Therefore, product characteristics of canned tuna such as taste, packaging and nutrition are most important factors that have a strong influence on consumers purchase decision of canned tuna brands in Maldives. This study included only consumers in Male', hence further studies may include other regions of the country, especially the populated atolls. Future researches may also aim on deeper perspective of product characteristics such as impact of various canned tuna flavors; tuna in sunflower oil, tuna in olive oil or brine. As well discovering impact of various labelling or brand characters that influence consumers purchase decision would be resourceful to canned tuna producers and marketers.
Book Synopsis The Study of Perception and Decision Making of Consumers Toward Buying the Drinking Water in Carton Packaging by : Panida Buasawat
Download or read book The Study of Perception and Decision Making of Consumers Toward Buying the Drinking Water in Carton Packaging written by Panida Buasawat and published by . This book was released on 2014 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Role of Packaging and Labeling on Pakistani Consumers Purchase Decision by : Rizwan Ahmed
Download or read book Role of Packaging and Labeling on Pakistani Consumers Purchase Decision written by Rizwan Ahmed and published by . This book was released on 2014 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this study is to determine role of packaging and labeling on Pakistani consumer's Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves in purchase decisions for any particular brands of FMCGs goods. This research also identified the relationship between the dependent and independent variables who are main contributors in this whole purchase and motivation behavior. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 100 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging and Labeling are the most important factors. It is further concluded that the packaging elements like its Color, Packaging material, Design of Wrapper and innovation are more important factors while consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Book Synopsis Indonesia by : Library of Congress. Federal Research Division
Download or read book Indonesia written by Library of Congress. Federal Research Division and published by . This book was released on 1993 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the history, politics, customs, etc. of India.
Author :Asian Development Bank;JICA;UKAID;World Bank Publisher :World Bank Publications ISBN 13 :1464812160 Total Pages :278 pages Book Rating :4.4/5 (648 download)
Book Synopsis The WEB of Transport Corridors in South Asia by : Asian Development Bank;JICA;UKAID;World Bank
Download or read book The WEB of Transport Corridors in South Asia written by Asian Development Bank;JICA;UKAID;World Bank and published by World Bank Publications. This book was released on 2018-03-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The WEB of Transport Corridors in South Asia develops a holistic appraisal methodology to ensure that economic benefits of investments in transport corridors are amplified and more widely spread, and possible negative impacts such as congestion, environmental degradation, and other unintended consequences are minimized. It focuses on South Asia—not only as one of the world’s most populous and poorest regions—but as a hinge between East Asia, Central Asia, the Middle East, and Europe. The book is aimed at politicians, technocrats, civil society organizations, and businesses. It presents case studies of past and recent corridor initiatives, provides rigorous analysis of the literature on the spatial impact of corridors, and offers assessments of corridor investment projects supported by international development organizations. A series of spotlights examines such issues as private sector co-investment; the impacts of corridors on small enterprises and women; and issues with implementing cross-border corridors. The 'WEB' in the title stands for both the wider economic benefits (WEB) that transport corridors are expected to generate and the complex web of transport corridors that has been proposed. The appraisal methodology introduced in this book shows how the web of interconnected elements around corridors can be disentangled and the most promising corridor proposals—the ones with the greatest wider economic benefits—can be selected.
Book Synopsis Solid Waste Management in the World's Cities by :
Download or read book Solid Waste Management in the World's Cities written by and published by Routledge. This book was released on 2010 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a rapidly urbanizing global society, solid waste management will be a key challenge facing all the world's cities. This publication provides a fresh perspective and new data on one of the biggest issues in urban development.
Book Synopsis Green Biocomposites by : Mohammad Jawaid
Download or read book Green Biocomposites written by Mohammad Jawaid and published by Springer. This book was released on 2017-02-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concept, design and application of green biocomposites, with a specific focus on the current demand for green biocomposites for automotive and aerospace components. It discusses the mathematical background, innovative approaches to physical modelling, analysis and design techniques. Including numerous illustrations, tables, case studies and exercises, the text summarises current research in the field. It is a valuable reference resource for researchers, students and scientists working in the field of materials science.
Book Synopsis Governing China's Multiethnic Frontiers by : Morris Rossabi
Download or read book Governing China's Multiethnic Frontiers written by Morris Rossabi and published by University of Washington Press. This book was released on 2004-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon coming to power in 1949, the Chinese Communist government proclaimed that its stance toward ethnic minorities--who comprise approximatelyeight percent of China’s population--differed from that of previous regimes and that it would help preserve the linguistic and cultural heritage of the fifty-five official "minority nationalities." However, minority culture suffered widespread destruction in the early decades of the People’s Republic of China, and minority areas still lag far behind Han (majority) areas economically. Since the mid-1990s, both domestic and foreign developments have refocused government attention on the inhabitants of China’s minority regions, their relationship to the Chinese state, and their foreign ties. Intense economic development of and Han settlement in China’s remote minority regions threaten to displace indigenous populations, post-Soviet establishment of independent countries composed mainly of Muslim and Turkic-speaking peoples presents questions for related groups in China, freedom of Mongolia from Soviet control raises the specter of a pan-Mongolian movement encompassing Chinese Mongols, and international groups press for a more autonomous or even independent Tibet. In Governing China’s Multiethnic Frontiers, leading scholars examine the Chinese government’s administration of its ethnic minority regions, particularly border areas where ethnicity is at times a volatile issue and where separatist movements are feared. Seven essays focus on the Muslim Hui, multiethnic southwest China, Inner Mongolia, Xinjiang, and Tibet. Together these studies provide an overview of government relations with key minority populations, against which one can view evolving dialogues and disputes.
Book Synopsis Asian Turtle Trade by : Peter Paul van Dijk
Download or read book Asian Turtle Trade written by Peter Paul van Dijk and published by . This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Planetary Health written by Samuel Myers and published by Island Press. This book was released on 2020-08-13 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human health depends on the health of the planet. Earth’s natural systems—the air, the water, the biodiversity, the climate—are our life support systems. Yet climate change, biodiversity loss, scarcity of land and freshwater, pollution and other threats are degrading these systems. The emerging field of planetary health aims to understand how these changes threaten our health and how to protect ourselves and the rest of the biosphere. Planetary Health: Protecting Nature to Protect Ourselves provides a readable introduction to this new paradigm. With an interdisciplinary approach, the book addresses a wide range of health impacts felt in the Anthropocene, including food and nutrition, infectious disease, non-communicable disease, dislocation and conflict, and mental health. It also presents strategies to combat environmental changes and its ill-effects, such as controlling toxic exposures, investing in clean energy, improving urban design, and more. Chapters are authored by widely recognized experts. The result is a comprehensive and optimistic overview of a growing field that is being adopted by researchers and universities around the world. Students of public health will gain a solid grounding in the new challenges their profession must confront, while those in the environmental sciences, agriculture, the design professions, and other fields will become familiar with the human consequences of planetary changes. Understanding how our changing environment affects our health is increasingly critical to a variety of disciplines and professions. Planetary Health is the definitive guide to this vital field.
Download or read book Putinomics written by Albrecht Rothacher and published by Springer Nature. This book was released on 2021-05-20 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds new light on the political economy of Russia under Putin’s rule. The author, a former EU diplomat, presents a historical review of the Russian economy and 60 years of state-communist mismanagement, followed by oligarchic privatization. The book offers profound insights into Putin’s rule and the power mechanics of the state-dominated management of the Russian economy. It identifies and assesses the lack of rule of law, together with an arbitrary and often corrupt administration that systematically discourages entrepreneurship and the emergence of an independent middle class. Furthermore, the book discusses Russia’s budgetary policy, its dependence on the export of natural resources, state-owned enterprises and their privileges, and Russia’s external trade. This hard-hitting, substantial analysis debunks the myth of Russia’s economic might and is a must read for anyone seeking to understand the economic realities of the Eurasian continent, or considering doing business with Russia.
Book Synopsis Environmental Conservation, Clean Water, Air & Soil (CleanWAS) by : Muhammad Aqeel Ashraf
Download or read book Environmental Conservation, Clean Water, Air & Soil (CleanWAS) written by Muhammad Aqeel Ashraf and published by IWA Publishing. This book was released on 2017-02-15 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we embark into the 21st century, we need to address new challenges ranging from population growth, climate change, and depletion of natural resources to providing better health care, food security and peace to humankind, while at the same time protecting natural ecosystems that provide the services which allow life to flourish on Earth. To meet those challenges, profound changes are required in the way that societies conduct their everyday affairs, ways that will lead to better preservation, protection and sustainable management of natural resources with long lasting impacts. The aim of CleanWAS 2016 is to provide productive opportunities for academics and practitioners from interdisciplinary fields of Environmental Sciences to meet, share and bring expertise and ideas in related disciplines. The CleanWAS conference was first organized in the year 2012. It is an annual event organised by the International Water, Air and Soil Conservation society (INWASCON) and is supported by various Malaysian (UKM, UMS, UIAM) and Chinese universities (CUG, NKU, SYSU).
Download or read book Occidentosis written by Jalal Al-i Ahmad and published by . This book was released on 1984 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tajikistan at a Crossroad by : Luigi De Martino
Download or read book Tajikistan at a Crossroad written by Luigi De Martino and published by . This book was released on 2004 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
