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Author :
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (911 download)
Download or read book A Strategic Planning Approach to Cultural Tourism Development in Songkla, Thailand written by and published by . This book was released on 1992 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sinee Sankrusme
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (13 download)
Download or read book Potential Development Strategies on Cultural Tourism written by Sinee Sankrusme and published by . This book was released on 2017 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: This structural equation model was built on to test the causal relationships between customer perceived value, satisfaction, and behavior intention (revisit, recommendation and word of mouth). A survey containing Likert scale questions was conducted to collect data from 400 tourists who had travelled to Thailand's cultural destination. Research method was a mixed-method research approach. Results indicated that customer perceived value and satisfaction has a positive effect on and has a significant relationship with revisit. Moreover, the results demonstrated that revisit has a positive effect on and has a significant relationship with recommendations and word of mouth. The implications of the cultural tourism model can be used for the public environmental policy-making process based mainly on reasons of interest, ideology or understanding.
Author : Thanarat Ratanapongtra
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book An Approach to Retain Ayutthaya as a Destination of Cultural Tourism in Thailand written by Thanarat Ratanapongtra and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this research is to propose an approach to retain Ayutthaya as a destination of cultural tourism in Thailand. This is the Qualitative Research by conducting the in-depth interview with 4 key informants from public sector, private sector, community representatives, and academicians totaling 30 persons. The research results reveal that the approach to retain Ayutthaya as the destination of cultural tourism in Thailand are in 10 ways consisting of developing the museum as the learning center, setting up the cultural activity center for tourists to practice their skills, promoting the participation of community people, developing the quality and value of OTOP products which are cultural souvenirs for tourists, controlling and restoring architectural styles and keeping their primacy, developing the personnel in tourism business, developing the landscape and utility system, promoting the arrangement of local traditional activities for tourists to view and participate in the activities, using historical events to create remembrance days, celebration days, and festivals, arranging the integrated marketing promotion campaign.
Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3031358287
Total Pages : 1145 pages
Book Rating : 4.0/5 (313 download)
Download or read book Artificial Intelligence and Transforming Digital Marketing written by Allam Hamdan and published by Springer Nature. This book was released on 2023-10-03 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Author :
Publisher : WorldFish
ISBN 13 : 9718709169
Total Pages : 176 pages
Book Rating : 4.7/5 (187 download)
Download or read book The Integrated Management Plan for Ban Don Bay and Phangnga Bay, Thailand written by and published by WorldFish. This book was released on 1992-01-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hernández-Sánchez, Brizeida R.
Publisher : IGI Global
ISBN 13 : 1799827062
Total Pages : 369 pages
Book Rating : 4.7/5 (998 download)
Download or read book Building an Entrepreneurial and Sustainable Society written by Hernández-Sánchez, Brizeida R. and published by IGI Global. This book was released on 2020-03-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global economy continues to evolve, the idea of sustainability has become a prevalent area of concentration. Businesses are searching for more environmentally and socially conscious practices as the market distances itself from the industrial age. Implementing sustainable initiatives starts with entrepreneurs, as these individuals are the foundation for creating and building profitable societies. Understanding the practice of sustainable entrepreneurship is pivotal in predicting future trends in business and the economy. Building an Entrepreneurial and Sustainable Society provides emerging research exploring the theoretical and practical aspects of sustainability within entrepreneurship and its applications in modern socioeconomics. Featuring coverage on a broad range of topics such as public policies, internationalization, and social innovation, this book is ideally designed for entrepreneurs, business specialists, professionals, researchers, managers, economists, educators, scholars, and students seeking current research on the evolution of sustainable entrepreneurship and its contextual factors.
Author : Asian Development Bank
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (9 download)
Download or read book Kingdom of Thailand written by Asian Development Bank and published by . This book was released on 2007 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.:/5 (89 download)
Download or read book Biodiversity Conservation and Sustainable Use written by and published by . This book was released on 1994 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francesco Di Castri
Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.:/5 (319 download)
Download or read book Tourism, Biodiversity and Information written by Francesco Di Castri and published by . This book was released on 2002 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bambang Susantono
Publisher : Asian Development Bank
ISBN 13 : 9292624938
Total Pages : 536 pages
Book Rating : 4.2/5 (926 download)
Download or read book Future of Regional Cooperation in Asia and the Pacific written by Bambang Susantono and published by Asian Development Bank. This book was released on 2020-11-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews progress with regional cooperation and integration in Asia and the Pacific and explores how it can be reshaped to achieve a more resilient, sustainable, and inclusive future. Consisting of papers contributed by renowned scholars and Asian Development Bank staff, the book covers four major areas: public goods, trade and investment, financial cooperation, and regional health cooperation. The book emphasizes how the region can better leverage regional integration to realize its vast potential as well as overcome challenges such as the coronavirus disease (COVID-19) pandemic.
Author : Gabby Walters
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396692
Total Pages : 241 pages
Book Rating : 4.9/5 (113 download)
Download or read book Reputation and Image Recovery for the Tourism Industry written by Gabby Walters and published by Goodfellow Publishers Ltd. This book was released on 2019-04-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation’s future survival.
Author : Kayhan Tajeddini
Publisher : Routledge
ISBN 13 : 0429623550
Total Pages : 228 pages
Book Rating : 4.4/5 (296 download)
Download or read book Tourism, Hospitality and Digital Transformation written by Kayhan Tajeddini and published by Routledge. This book was released on 2019-10-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (91 download)
Download or read book Kekal abadi written by and published by . This book was released on 1990 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralf Buckley
Publisher : Routledge
ISBN 13 : 1136444416
Total Pages : 271 pages
Book Rating : 4.1/5 (364 download)
Download or read book Adventure Tourism Management written by Ralf Buckley and published by Routledge. This book was released on 2011-01-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic study of adventure tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book is a cohesive and comprehensive look at this multi-million dollar industry sector from a variety of perspectives relevant to the teaching of tourism. Ideal for the undergraduate student taking adventure tourism as a single subject degree, or as part of their tourism management studies, this book documents, analyses and offers insight into the latest research in the area. Includes analysis of products, trends, climate change, risk management and environmental management and many others. The Subsectors section within the book offers an overview of the twenty or more definable sectors within the adventure tourism industry considering their origins and history, latest trends and demographic groups. The author then goes on to look in more detail at: Wildlife Tourism, Marine Tourism, Helitourism, and Boardsports. Each chapter will include seven pedagogical elements: * introduction - what the chapter does and doesn't cover * plain-language review of the chapter topic with minimal referencing - essentially like lecture notes * concluding paragraph to the review section explaining how it leads to the next chapter(s) * review of recent research, condensed into tables where possible * revision notes - a few pages of bullet points summarising the review and research * a sample set of assignment questions, three to six per chapter in some cases * readings on relevant topics, condensed from previous publications.
Author : Geronimo Silvestre
Publisher : WorldFish
ISBN 13 : 9718709029
Total Pages : 218 pages
Book Rating : 4.7/5 (187 download)
Download or read book Status and Management of Tropical Coastal Fisheries in Asia written by Geronimo Silvestre and published by WorldFish. This book was released on 1997 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alastair M. Morrison
Publisher : Routledge
ISBN 13 : 0429534809
Total Pages : 732 pages
Book Rating : 4.4/5 (295 download)
Download or read book Routledge Handbook of Tourism Cities written by Alastair M. Morrison and published by Routledge. This book was released on 2020-08-27 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.
Author : National Advisory Council on International Monetary and Financial Policies (U.S.)
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.3/5 (129 download)
Download or read book Annual Report to the President and to the Congress for Fiscal Year ... written by National Advisory Council on International Monetary and Financial Policies (U.S.) and published by . This book was released on 1971 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
