A Solopreneur’s Guide to Business Branding

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Author :
Publisher : Estalontech
ISBN 13 : 8834170180
Total Pages : 108 pages
Book Rating : 4.8/5 (341 download)

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Book Synopsis A Solopreneur’s Guide to Business Branding by : Dwayne Anderson

Download or read book A Solopreneur’s Guide to Business Branding written by Dwayne Anderson and published by Estalontech. This book was released on 2019-08-13 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding can be confusing...especially for the solopreneur, but you and your customers can easily compete with the big Brand boys when you employ the right strategies. And if you want those strategies for you and/or your clients, do check out on ; - A Solopreneur’s Guide to Business Branding Consistent branding increases revenues by up to 23%. 59% of consumers prefer to purchase from familiar brands It takes 5 to 7 impressions to produce a smidge of brand awareness; Consistency of experience & repetition over time increase brand recognition. Want exquisite and wider exposure? Discover how this Instant profits guide to Business Branding can successfully market Your product Online And Share Your exclusive branding to a wider audience . You'll Find Out The Tips, Techniques to build your brand and develop a social media presence in the competitive marketplace . Marketing a business or brand online has become one of the most effective ways for solopreneurs to reach their target audience. Gone are the days when a good newspaper ads or a couple of well-designed websites would be enough to get you on the major business listing map. If you do not engage with skillfuture to establish your brand’s online presence , it can easily become forgotten or overshadowed by your rivals and competitors

Your Social Visibility Blueprint

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Author :
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.6/5 (486 download)

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Book Synopsis Your Social Visibility Blueprint by : Jessica Campos

Download or read book Your Social Visibility Blueprint written by Jessica Campos and published by . This book was released on 2020-05-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Social Visibility Blueprint goes behind the scenes to explore the strategic processes involved in marketing a successful brand, one of the most fascinating and complex challenges for a solopreneur.This bestselling book is ideal for solopreneurs and freelancers working in the fields of: * Consulting & Coaching* Wellness & Fitness* Accounting & Management* Photography & Art* Services* Real estate* Law* Insurance & Financial planning* E-commerceAuthored by forensic marketing expert and branding strategist, Jessica Campos, Your Social Visibility Blueprint includes exercises and examples that highlight the key activities undertaken by solopreneurs to create successful businesses, including: * The key elements to succeed in social media marketing * How to switch from pure promotional marketing to social selling marketing* Building an impactful online presence * Exercises to develop a niche marketing plan in 2 steps* How to design a branding guide* The hero method to write long captions* How to use hashtags to attract the right audience*A done-for-you content marketing plan showing the strategy and template for EACH post, for the FULL YEAR!The content shared in this book has been derived from Jessica Campos' own strategies that have ignited multiple 7-figures in sales among the hundreds of entrepreneurs and organizations she has served for over a decade. Jessica is an award-winning expert and a Top- 10 Digital Marketing Influencer. The strategies found in this book have been recommended by marketing professionals and prestigious publications. ___________Part 1: The Essentials of Social Media- Solopreneurs spend many hours of the day, working on marketing tasks, that come randomly, and most of the time, as a distraction. Learning the fundamentals of building a social media marketing strategy is the key to growing a business, along with strategies followed by amazing brands like Amazon, Starbucks, Apple, and Kendra Scott. You will be inspired to build a community of loyal customers, to stop competing based solely on price, and to grow your business.Part 2: A Guide to Personal Branding- Here's where you'll get the- A 1-page blueprint to building a personal brand that builds a long-lasting first impression and ignites revenue. This is what thriving brands are doing in the digital economy. What if you are a brick and mortar business? Do you need to follow personal branding strategies? Absolutely! Humanizing your brand is the ultimate secret to survive the retail apocalypse.Part 3: How to Write So They Listen- You will learn the psychology behind crafting content that moves your audience to action and learn why writing is not just about sharing pretty words.Part 4: A Full Year of Copy For Social Media Marketing- You'll have everything you need to simply plug n' play your profitable content marketing plan. These are not just ideas to post. You will get detailed campaigns with strategies and templates.Part 5: Social Visibility- You'll get the Social Visibility Blueprint to turn your social media marketing into your salesforce. My promise with Your Visibility Blueprint is to eliminate the overwhelm from social media marketing. I want to provide you with a blueprint to ignite visibility, so you can build the business you love, and have the life you deserve. Most likely, you're a purpose-driven business owner like me; I take my mission to activate your greatness very seriously! BONUS: Along with this book, you will unlock access to amazing resources, such as: * A complimentary Forensic Marketing Audit (Value $500+)* Editable Visibility Workbook to plan your content like a pro (Value $47)* Special price in our Marketing For Greatness Courses (save up to 80%)* The Marketing For Greatness Network. Connect with other solopreneurs and participate in life-changing conversations.

The Solopreneur's Guide to Scaling Up A Startup

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Author :
Publisher : Shepherds Voice Publications, Inc.
ISBN 13 : 9710072242
Total Pages : 113 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis The Solopreneur's Guide to Scaling Up A Startup by : Dr. Larry Gamboa

Download or read book The Solopreneur's Guide to Scaling Up A Startup written by Dr. Larry Gamboa and published by Shepherds Voice Publications, Inc.. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to Scale Up All startups either die or scale up within the first five years of their existence. This book will help you not only survive these crucial years as a solopreneur but also thrive and scale up. Learn how to take your business to the next level and become a maven solopreneur—an expert in his field who seeks to share his knowledge with others, not alone but with others of the same caliber. This book will teach you valuable tools and insights to help you scale up your startup. Learn how to: • Create wealth by embracing and focusing on your calling • Break down you calling into a framework and create millions • Monetize your calling, reproduce it, and share your expertise • Shift from old economy myths that hinder your success to new economy truths that will help you grow • Create a system that people can follow, train from, and implement • Package your business intelligently • Create membership sites using an effective template In this book, Dr. Larry also shares how he combined real estate investing and Internet marketing to generate a million pesos in twelve months by building five income streams using one strategy that you can apply to your own business. With the growth of the Internet, the playing field is leveled so that anyone with an idea can create it, campaign it, and cash in on it. This book will help you use the digital world to your advantage by creating effective digital products. Learn the nine steps to creating anything—a big picture outline that you can use to package and deliver wisdom and information whether it is a membership site, an audio, an e-book, a white paper, or a keynote speech. There has never been a better time for maven solopreneurs to thrive and leverage the power of digital technology than now. It’s time to scale up your business startup! Use this book to learn boldly, love openly, and make a difference today.

The Rise of the Solopreneur: A Motivational Guide to Building Your Business Empire

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Author :
Publisher : Thomas Jacob
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Rise of the Solopreneur: A Motivational Guide to Building Your Business Empire by : Thomas Jacob

Download or read book The Rise of the Solopreneur: A Motivational Guide to Building Your Business Empire written by Thomas Jacob and published by Thomas Jacob. This book was released on 2024-07-10 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that's constantly shifting and evolving, the allure of forging your own path has never been stronger. "The Rise of the Solopreneur: A Motivational Guide to Building Your Business Empire" is your essential roadmap to navigating the exciting, rewarding, and sometimes challenging landscape of solopreneurship. Unlock the Secrets of Thriving as a Solo Business Owner Whether you're a budding entrepreneur with a burning passion or a seasoned professional seeking a new level of autonomy, this book will equip you with the knowledge, strategies, and inspiration to turn your dreams into reality. Inside, you'll discover: The Solopreneur Awakening: Understand what it truly means to be a solopreneur and shatter the myths that hold you back. Finding Your Passion and Purpose: Uncover your unique strengths, explore your passions, and identify market needs to create a business that aligns with your values and goals. Building Your Solopreneur Toolbox: Master essential skills, leverage technology, craft an irresistible brand, and build a supportive network of fellow solopreneurs. Launching Your Business with Confidence: Navigate the legal and financial aspects, develop a winning marketing strategy, and overcome fear and self-doubt. Real-Life Solopreneur Success Stories: Gain valuable insights and inspiration from the experiences of successful solopreneurs who have walked the path before you. Scaling Your Business and Achieving Financial Freedom: Learn how to expand your reach, increase your income, and create a sustainable business that supports your lifestyle and long-term goals. The Solopreneur Mindset: Cultivate the resilience, creativity, and fulfillment necessary to thrive in the ever-changing world of solopreneurship. Your Guide to Building a Business Empire on Your Own Terms "The Rise of the Solopreneur" is more than just a book; it's a call to action. It's a guide to embracing your independence, unleashing your creativity, and building a business that is uniquely yours. Whether you're starting from scratch or looking to take your existing business to new heights, this book will empower you to create a life and career that is truly fulfilling. Are you ready to take the reins of your destiny and become the architect of your own success? The solopreneur revolution is here, and it's waiting for you to join.

Branding For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111895808X
Total Pages : 384 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Branding For Dummies by : Bill Chiaravalle

Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Business Branding for the Non-Designer

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Author :
Publisher :
ISBN 13 : 9780998316703
Total Pages : 76 pages
Book Rating : 4.3/5 (167 download)

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Book Synopsis Business Branding for the Non-Designer by : Chrissy Carpenter

Download or read book Business Branding for the Non-Designer written by Chrissy Carpenter and published by . This book was released on 2016-10-28 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing can be a challenge for both new and existing businesses. I want you to have the tools and know-how you need to create a brand that genuinely represents your business and what you're selling. Business Branding for the Non-Designer is packed with educational information, pro tips, and customizable worksheets. It will give you a clear path to branding success for your specific business!

Brand Zero: The complete branding guide for start -ups

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Author :
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814516740
Total Pages : 122 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Brand Zero: The complete branding guide for start -ups by : Jacky Tai

Download or read book Brand Zero: The complete branding guide for start -ups written by Jacky Tai and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2013-12-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist

Ladies, Power Up Your Brand: The Women Entrepreneur's Guide to Getting Paid to Be Bold, Brilliant and Unapologetically You

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Author :
Publisher :
ISBN 13 : 9780578597034
Total Pages : 134 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis Ladies, Power Up Your Brand: The Women Entrepreneur's Guide to Getting Paid to Be Bold, Brilliant and Unapologetically You by : Faith James

Download or read book Ladies, Power Up Your Brand: The Women Entrepreneur's Guide to Getting Paid to Be Bold, Brilliant and Unapologetically You written by Faith James and published by . This book was released on 2019-11-22 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could learn how big companies leverage their brands to make more money, attract ideal clients and get paid well to do the work YOU love? Your personal brand is your strongest asset. But for many women, it is underutilized and underleveraged. Personal branding is not about logos, color preferences, expensive website designs and photoshoots. Personal branding is about finding out what makes you truly you and using your authentic self to connect more deeply with your customers, clients, friends and family. Big multi-million-dollar brands allocate substantial dollars to understand their clientele and promote their brands. Unfortunately, small businesses and individuals often don't have the time or expertise to do the same. As a result, they leave money on the table, waste time with clients that are not well-matched, and end up providing services they are not excited about. This book is the answer to these problems and more... In this book, you will learn a proven process you can follow to leverage and get the most out of your personal brand. The authors of this book have over 25 years' experience working on brands for Fortune 500 companies and are excited to teach you how to bring your personal brand into focus, reach your earning potential and become more fulfilled than you ever imagined you could be. Instead of wasting your valuable time and money on fake branding, you will learn how small businesses can be as good - or better - at real branding than large companies, and how women's personal brands can be a powerhouse when unleashed! If you are: - A small business owner, solopreneur, or freelancer - Climbing the corporate ladder - Entering the workplace for the first time - Re-entering the workplace after a time away Then this book is designed to increase your confidence, make you feel great about what you have to offer that is unique to the world, and will help you craft your message so you can build your business, land that raise, or launch your career with ease. So, ladies...are you ready...to POWER UP YOUR BRAND?

No B.S. Guide to Brand-Building by Direct Response

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082711
Total Pages : 282 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Guide to Brand-Building by Direct Response by : Dan S. Kennedy

Download or read book No B.S. Guide to Brand-Building by Direct Response written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.

Brand Your Business like a Pro

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Author :
Publisher : Zee Publishing
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Brand Your Business like a Pro by : Irina Bristow

Download or read book Brand Your Business like a Pro written by Irina Bristow and published by Zee Publishing. This book was released on 2022-12-25 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take your business to another level with the power of EFFECTIVE BRANDING TECHNIQUES? You may be missing out on the key to success because you are not using the right branding techniques. The book will show you modern branding techniques that will help you fix that, so you can get the best results. A better understanding and projection of your brand will allow you to create a stronger image that attracts customers and investors. You'll learn how to create a brand that's both unique and recognisable, and that speaks to your target market. In this book you'll learn: The Importance of a Name The Importance of the Logo The Importance of Color Contract the Brand Publicity is a Good Thing Advertising the Brand Be Authentic It’s not all about quality Category Over Brand Keep it Simple Don’t be a Stuck Up Brand A Second Thought on Naming Keep Brand Names and Company Names Separate Beware of Sub-branding Can You Ever Extend the Brand? Think Globally Branding and the Internet Naming and the Internet Globalism and the Internet Conclusion

Digital Marketing Secret Strategies for Solopreneurs

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (797 download)

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Book Synopsis Digital Marketing Secret Strategies for Solopreneurs by : Vps Publications

Download or read book Digital Marketing Secret Strategies for Solopreneurs written by Vps Publications and published by Independently Published. This book was released on 2024-02-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the world of Digital Marketing Strategies for Solopreneurs with this comprehensive guide designed to empower and elevate your solo business endeavors. Unlock the secrets to building a strong online presence, mastering cost-effective SEO techniques, and leveraging the power of social media for optimal brand visibility. Learn how to craft compelling content that resonates with your audience and explore budget-friendly digital advertising methods tailored to solopreneur success. Whether you're a seasoned entrepreneur or just starting out, this book equips you with the tools and insights needed to thrive in the competitive digital landscape. Elevate your solo venture with strategic marketing approaches and take charge of your online success.

The Productive Solopreneur

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Author :
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Productive Solopreneur by : resell right

Download or read book The Productive Solopreneur written by resell right and published by 大賢者外語. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a solopreneur means being an entrepreneur that runs everything themselves. There are countless advantages to this kind of business model, and thanks to the web, it's now more feasible for more people than ever before. Being a solopreneur is the future. More powerful tools and freely available information make it easier than ever before to juggle multiple balls and wear lots of hats in a single business. What’s more, is that being a solopreneur is how you can leverage your time and money so that you can design your lifestyle. This guide will help you increase your productivity and performance, all while staying sane and managing work/life. Here are what you will learn in this guide: How to manage work/life balance as a solopreneur How to stay on task and work faster and harder than the competition The secret to successful solopreneurship How to produce the best quality work of your life The easy way to reach a flow state Top ways to outsource, delegate, and automate How to optimize diet, sleep, and psychology to gain unstoppable energy The key to a highly productive work environment The powerful strategies used by top Silicon Valley CEOs How to create goals and structure to work toward the ultimate work/life balance How to adopt a growth mindset and acquire all the skills and abilities you need to thrive Ways to sleep better, learn more, and grow as a business man or woman How to stop bringing work home with you and truly enjoy life

Hello, My Name Is Awesome

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561885
Total Pages : 96 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins

Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

The Step-By-Step Guide to Build Your Brand

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Author :
Publisher :
ISBN 13 : 9780974333144
Total Pages : 178 pages
Book Rating : 4.3/5 (331 download)

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Book Synopsis The Step-By-Step Guide to Build Your Brand by : Sheralyn Pratt

Download or read book The Step-By-Step Guide to Build Your Brand written by Sheralyn Pratt and published by . This book was released on 2015-02-23 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for straight talk on branding-what it is, what it isn't, and how it's done-this book is for you. Branding your company takes more than adding a logo. This book walks you through how to: * Build a memorable brand identity * Create strong messaging that connects with customers * Identify and communicate your differentiators * Attract customers who share your vision To create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor that will attract the target customers you've been searching for.

Build Your Personal Brand

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Author :
Publisher : Independently Published
ISBN 13 : 9781731338419
Total Pages : 102 pages
Book Rating : 4.3/5 (384 download)

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Book Synopsis Build Your Personal Brand by : Rachel Gogos

Download or read book Build Your Personal Brand written by Rachel Gogos and published by Independently Published. This book was released on 2018-12-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.

Business Branding

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Author :
Publisher : Marketing Management
ISBN 13 : 9781088196410
Total Pages : 0 pages
Book Rating : 4.1/5 (964 download)

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Book Synopsis Business Branding by : Santino Spencer

Download or read book Business Branding written by Santino Spencer and published by Marketing Management. This book was released on 2023-06-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Create the Perfect Brand

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Author :
Publisher : Teach Yourself
ISBN 13 : 1444131427
Total Pages : 146 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Create the Perfect Brand by : Paul Hitchens

Download or read book Create the Perfect Brand written by Paul Hitchens and published by Teach Yourself. This book was released on 2010-08-27 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.