A Sense of Urgency

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422179710
Total Pages : 209 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis A Sense of Urgency by : John P. Kotter

Download or read book A Sense of Urgency written by John P. Kotter and published by Harvard Business Press. This book was released on 2008 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

A Sense of Urgency

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422163172
Total Pages : 208 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis A Sense of Urgency by : John P. Kotter

Download or read book A Sense of Urgency written by John P. Kotter and published by Harvard Business Press. This book was released on 2008-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises. In this exciting new book, Kotter explains: · How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency · Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change · How to keep fanning the flames of urgency even after your transformation effort has scored some early successes Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.

The False Sense of Urgency and How to #Winthenow

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Author :
Publisher : WestBow Press
ISBN 13 : 166422985X
Total Pages : 145 pages
Book Rating : 4.6/5 (642 download)

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Book Synopsis The False Sense of Urgency and How to #Winthenow by : Eric Recker DDS

Download or read book The False Sense of Urgency and How to #Winthenow written by Eric Recker DDS and published by WestBow Press. This book was released on 2021-06-08 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: A false sense of urgency is a real thing—and it’s something Eric Recker has lived most of his life. It’s that nagging feeling that there is always something more or that you’re missing out. With social media and comparison culture, it can be cause you to ask questions such as: • Am I good enough? • Am I where I am supposed to be in life? • Is there more to life than this rat race? The false sense takes and takes. It stokes our worry, fear, stress, and anxiety, leaving us a shell of our best selves, with a constant feeling of needing to do something. It is relentless and it is real, but it does not have to be our only reality. No matter where you find yourself in life, this book will help you transform your life into one you want—even if you don’t even realize you want it. Join the author as he explores how to become the best version of yourself while helping others do the same.

Change

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119815886
Total Pages : 240 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Change by : John P. Kotter

Download or read book Change written by John P. Kotter and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization with speed and efficiency using this insightful new resource Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations – from businesses to governments – that change and adapt rapidly. In Change you'll discover: Why the ability of organizations to deal with threats and take advantage of opportunities in the face of ever greater complexity and uncertainty is being severely challenged In-depth, evidence-based, actionable solutions for dealing with institutional resistance to change Case studies and success stories that describe organizations who have successfully built the ability to change quickly into their DNA A universal approach for how to dramatically improve outcomes from various change efforts, including: strategy execution, digital transformation, restructuring, and more Perfect for managers, executives, and leaders at companies of all types and sizes, Change will also prove to be a valuable asset to other professionals who serve these organizations. This book is for anyone seeking a proven approach for delivering fast, sustainable and comprehensive results.

Leading Change

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422186431
Total Pages : 210 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Leading Change by : John P. Kotter

Download or read book Leading Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.

Urgency in the Anthropocene

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Author :
Publisher : MIT Press
ISBN 13 : 026234890X
Total Pages : 252 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Urgency in the Anthropocene by : Amanda H. Lynch

Download or read book Urgency in the Anthropocene written by Amanda H. Lynch and published by MIT Press. This book was released on 2018-11-20 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proposal to reframe the Anthropocene as an age of actual and emerging coexistence with earth system variability, encompassing both human dignity and environmental sustainability. Is this the Anthropocene, the age in which humans have become a geological force, leaving indelible signs of their activities on the earth? The narrative of the Anthropocene so far is characterized by extremes, emergencies, and exceptions—a tale of apocalypse by our own hands. The sense of ongoing crisis emboldens policy and governance responses that challenge established systems of sovereignty and law. The once unacceptable—geoengineering technology, for example, or authoritarian decision making—are now anticipated and even demanded by some. To counter this, Amanda Lynch and Siri Veland propose a reframing of the Anthropocene—seeing it not as a race against catastrophe but as an age of emerging coexistence with earth system variability. Lynch and Veland examine the interplay between our new state of ostensible urgency and the means by which this urgency is identified and addressed. They examine how societies, including Indigenous societies, have understood such interplays; explore how extreme weather and climate weave into the Anthropocene narrative; consider the tension between the short time scale of disasters and the longer time scale of sustainability; and discuss both international and national approaches to Anthropocene governance. Finally, they argue for an Anthropocene of coexistence that embraces both human dignity and sustainability.

Urgent!

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0730384675
Total Pages : 239 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Urgent! by : Dermot Crowley

Download or read book Urgent! written by Dermot Crowley and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of urgency to avoid burnout and increase performance Urgency—that frantic feeling that we need to be doing more, and faster—is a destructive force in today’s workplace. Unnecessary urgency can be toxic, causing stress and burnout. But not all urgency is bad, and sometimes we really do need to get things done quickly. Too little urgency can lead to inaction and lost productivity. So how do we find the right balance where we can use urgency as a meaningful tool to keep productivity up, without generating burnout? Urgent! is a guide to using urgency for good to help achieve your goals, to drive success, and minimise stress for yourself, your teams, and your business. This book will teach you to moderate urgency for yourself and those you lead. In our age of fast-paced technology, it’s easy to swing between extremes, working reactively one minute, and being inactive the next. The middle ground, described in this book, allows us to work in the “Active Zone” where we maximise proactivity and productivity. By following the practical strategies outlined in this book, readers will learn to understand urgency, become proactive rather than reactive, and lead teams to their fullest potential. • Eliminate stress and burnout for yourself, your teams, and your businesses • Learn how to dial urgency up or down, depending on the situation • Keep teams working in the optimal productive zone by moderating urgency • Stay focused on what's important and learn prioritisation skills to avoid burnout If you feel that you and your team are caught up in busy work, stressed to the max by competing demands, leaving no room to focus on what really matters, Urgent! will show you a new way of thinking, leading, and responding. Learn the skills to reduce overload, get more done, and achieve better performance each day.

Buy-In

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633692140
Total Pages : 208 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Buy-In by : John P. Kotter

Download or read book Buy-In written by John P. Kotter and published by Harvard Business Review Press. This book was released on 2010-10-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. · Confusion: They present so much data that confidence in your proposal dies. · Fearmongering: Critics catalyze irrational anxieties about your idea. · Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

The Fierce Urgency of Now

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Author :
Publisher : Penguin
ISBN 13 : 1101605499
Total Pages : 384 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Fierce Urgency of Now by : Julian E. Zelizer

Download or read book The Fierce Urgency of Now written by Julian E. Zelizer and published by Penguin. This book was released on 2015-01-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A majestic big-picture account of the Great Society and the forces that shaped it, from Lyndon Johnson and members of Congress to the civil rights movement and the media Between November 1963, when he became president, and November 1966, when his party was routed in the midterm elections, Lyndon Johnson spearheaded the most transformative agenda in American political history since the New Deal, one whose ambition and achievement have had no parallel since. In just three years, Johnson drove the passage of the Civil Rights and Voting Rights Acts; the War on Poverty program; Medicare and Medicaid; the National Endowments for the Arts and the Humanities; Public Broadcasting; immigration liberalization; a raft of consumer and environmental protection acts; and major federal investments in public transportation. Collectively, this group of achievements was labeled by Johnson and his team the “Great Society.” In The Fierce Urgency of Now, Julian E. Zelizer takes the full measure of the entire story in all its epic sweep. Before Johnson, Kennedy tried and failed to achieve many of these advances. Our practiced understanding is that this was an unprecedented “liberal hour” in America, a moment, after Kennedy’s death, when the seas parted and Johnson could simply stroll through to victory. As Zelizer shows, this view is off-base: In many respects America was even more conservative than it seems now, and Johnson’s legislative program faced bitter resistance. The Fierce Urgency of Now animates the full spectrum of forces at play during these turbulent years, including religious groups, the media, conservative and liberal political action groups, unions, and civil rights activists. Above all, the great character in the book whose role rivals Johnson’s is Congress—indeed, Zelizer argues that our understanding of the Great Society program is too Johnson-centric. He discusses why Congress was so receptive to passing these ideas in a remarkably short span of time and how the election of 1964 and burgeoning civil rights movement transformed conditions on Capitol Hill. Zelizer brings a deep, intimate knowledge of the institution to bear on his story: The book is a master class in American political grand strategy. Finally, Zelizer reckons with the legacy of the Great Society. Though our politics have changed, the heart of the Great Society legislation remains intact fifty years later. In fact, he argues, the Great Society shifted the American political center of gravity—and our social landscape—decisively to the left in many crucial respects. In a very real sense, we are living today in the country that Johnson and his Congress made.

Topics of Family Business Governance

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Author :
Publisher : Springer Nature
ISBN 13 : 3030580199
Total Pages : 154 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Topics of Family Business Governance by : Hermut Kormann

Download or read book Topics of Family Business Governance written by Hermut Kormann and published by Springer Nature. This book was released on 2020-11-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the role of the board in family businesses and specifically on processes and topics of strategic importance. It comprises all the relevant topics which need to be addressed on a regular basis such as strategy development, financial management, and leadership. The pros and cons of each issue are elaborated. This is one of the few books which addresses family businesses from governance systems to the role of executives. The diverse set of examples carefully collected by the authors and an in-depth discussion on the topics provide readers with valuable insights to broaden and enrich the effectiveness of governance.

Humor That Works

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Author :
Publisher :
ISBN 13 : 9780984889761
Total Pages : 278 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Humor That Works by : Andrew Tarvin

Download or read book Humor That Works written by Andrew Tarvin and published by . This book was released on 2012-11-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author presents a collection of ways to reap the proven human and corporate benefits of humor at work, organized by core business skill and founded on his own work as a business speaker and coach with the consulting company, Humor That Works.

Accelerate

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1625271743
Total Pages : 220 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Accelerate by : John P. Kotter

Download or read book Accelerate written by John P. Kotter and published by Harvard Business Review Press. This book was released on 2014-04-08 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how organizations can learn to move swiftly to accommodate change while still providing the necessary structures that nurture employees and long-term success.

The Power of Urgency

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Author :
Publisher : FirstGlobal Media LLC
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Power of Urgency by : William Keiper

Download or read book The Power of Urgency written by William Keiper and published by FirstGlobal Media LLC. This book was released on 2013-12-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outside of a crisis or emergency in your business, it is your choice to act with "first responder" urgency. In The Power of Urgency learn how to apply this kind of focus and commitment to your most important goals and objectives. It is THE way to shift a non-working status quo to something that serves your objectives. Why can The Power of Urgency give you the best system you may ever find for solving your biggest challenges? Because it is the fastest. If you can choose between a system that works when applied over a long period of time and one that works right now, which do you want? Me too. From bestselling author Steve Chandler: "When I first met Will Keiper, I thought he had a bit of a problem. He wasn't a very good compromiser. His preference was to challenge "go-along-to-get-along" company cultures and people. He was a man on the move and he sometimes came off as impatient. Some called him "brutally honest"—with the emphasis on the "brutal" part. He would call it getting to the "obvious truth." I later learned that what he had wasn't a problem at all. He had a special kind of objectivity and sense of urgency that was his alone. It was how he knew to be most effective. He preferred results—and rapidly. It was clear he had found amazing strength and enlightenment on the other side of his warrior's sword. He had found his true calling as a genius change agent for-hire specializing in very rapid reversals of fortune. From failure to success, from stuck to moving, from broke to prosperous. He could go into a company, bring his own brand of applied urgency to its most challenging problems, turn things around for the better—and leave before they knew what hit them. Don't you wish we could all do that? Or, at the very least, have access to Will's brain to turn our own problems around that quickly? Prayer answered! This book is proof that you can bottle this stuff. At least Will Keiper can, because as far as I know only he understands how to do this. I've spent my life studying systems that work to change businesses and lives. There aren't many that work, but this is one that does—maybe even the best one."

The Ordinary Leader

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Author :
Publisher : ACHIEVE Publishing
ISBN 13 : 1988617014
Total Pages : 164 pages
Book Rating : 4.9/5 (886 download)

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Book Synopsis The Ordinary Leader by : Randy Grieser

Download or read book The Ordinary Leader written by Randy Grieser and published by ACHIEVE Publishing. This book was released on 2017-01-17 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world’s workforce, but they don’t lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference. The term “ordinary” is also used to highlight the belief that no one ever arrives as a leader. In fact, if someone thinks of themselves as extraordinary, they will not be a very effective leader. Author Randy Grieser presents 10 key insights for building and leading a thriving organization. These are the principles he identifies as instrumental to success as a leader. Writing for leaders everywhere, he inspires, motivates, and explains how to make each insight a reality in your organization. Become a more passionate, productive, and visionary leader by exploring and embracing these 10 insights: Motivation and Employee Engagement: Organizations flourish when employees go beyond what is expected of them. Passion: A passionate, inspired workforce begins with the leader. Vision: Visionary leaders energize and inspire people to work towards a future goal. Self-Awareness: Knowing your strengths and weaknesses is vital for leading any organization. Talent and Team Selection: The right employees must, first and foremost, fit the workplace culture. Organizational Health: Employees are most engaged when leaders are committed to the emotional well-being of everyone. Productivity: Focusing on how and what things get done increases efficiency. Creativity and Innovation: Building processes for innovation puts creativity to work. Delegation: As you free up your time, you will also increase employee engagement. Self-Improvement: Personal development makes all the other principles easier to achieve. Also included are the perspectives of 10 ordinary leaders from a range of professions, survey feedback from over 1,700 leaders and employees, and a resource section that provides detailed guidance and examples for putting these ideas into action.

The Hot Sauce Principle

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Author :
Publisher : Indie Books International
ISBN 13 : 9781952233098
Total Pages : 162 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Hot Sauce Principle by : Brandon Smith

Download or read book The Hot Sauce Principle written by Brandon Smith and published by Indie Books International. This book was released on 2020-04-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in the middle of an urgency epidemic. People find themselves are overwhelmed and at a loss as to how to proceed in an environment that cuts them no slack, provides no respite, and is ever pushing them on. The sensation is akin to the one where it feels like hot sauce is on everything. The purpose of this book is to guide you through the urgency epidemic and put you back in charge. Like a great chef, you'll learn the nuances of adding just the right amount of sauce to bring out the deep flavor and potential of yourself, your team, and your family, creating a menu of balance and perfect spice so that you are in charge of urgency and it no longer consumes your world.

Pursuing Intimacy With God

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Author :
Publisher : Kevin Bart
ISBN 13 : 179038821X
Total Pages : 146 pages
Book Rating : 4.7/5 (93 download)

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Book Synopsis Pursuing Intimacy With God by : Kevin Bart

Download or read book Pursuing Intimacy With God written by Kevin Bart and published by Kevin Bart. This book was released on 2018-11-27 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Expanded Edition - 40% more material. Pursuing Intimacy With God Bible study books & site to help you grow closer to God and enjoy intimacy with God. Our site includes many Bible studies for life and a large variety of Bible study topics. The Bible study book includes Bible study topics on Intimacy With God, Walking With God, How to Pray to God, Prayer in the Bible, How to Study the Bible, How to Seek God With All Your Heart, How to Hear God’s Voice, Meditate on God’s Word, True Worship in the Bible, Praise As A Spiritual Weapon, Praise Is Placing A High Value on God, How to Have Abundant Life, God’s Calling For Your Life, God’s Promises in the Bible, Faith Is Vital For Intimacy With God, Waiting on God, God’s Purpose & Mission For His Church, Revival & Spiritual Awakening, The Kind of Christian & Church God Wants… The PIWG Bible Study Book is ideal for individuals, or for small groups, Sunday School classes, and discipleship classes at your church Pursuing Intimacy With God website: www.intimacywithgod.com God has used the PIWG I & II studies to bless many people: "Words to appreciate I just can't find but please accept my gratitude. The study has really transformed my life and family." - Samuel "The time and effort you sow into reaching thousands upon thousands of people globally has and continues to touch lives and edify the body of Christ. I am thankful to God and to your ministry for your work." - Carlos, South Africa "We want you to know how much this guide has been a blessing to us. We have been using it on a regular basis and I'm sure it will always be a resource in our permanent library. Keep doing what you are doing. This has really changed our lives."- Carrie, US "What an awesome thing that your ministry is sharing with the world. God's word is user friendly, spoken as Jesus did where all can understand and want to learn more of Jesus, study more and do his will. I have never found such detailed shared information of God's word all in one book." - Ruby, US "Thank you so much for your website. I've benefited so much from it and it has helped me so much in my relationship with Jesus! I believe its the no1 thing I need to pursue." - Zsuzsi, Hungary "Your website, what I've read so far is an overwhelming refreshing shower to my spirit. To discover a ministry that focuses on loving God is so utterly a confirmation to me. What could be more important? Fathomless depths. Thank you for your precious hearts." - Julia, US "Just wanted to say thanks for this site. I typed in the search because this is what God has been doing in my life. Drawing me into intimacy." - Stephen, Australia "The material on your website is awesome. Glory to God !" - Ray, US "I am in awe of the study book. I did not expect to receive so much information. Thank you." - Olivia US "I have been blessed by your site & studies." - Dorota, Poland "The study was excellent ! I could understand it. It was done beautifully and simply... God has changed our lives through this study. We are both working for a soft and humble heart." - Nancy, US "Once again I cant thank you enough; your help is much appreciated and I am so grateful towards you for this." - John, Ireland "I will certainly join in praying for this study and for you as you continue to work with it as the Lord directs. Those weeks of study were so very meaningful to me! - Reid, US "Hi, Thank you for publishing this great material." - Johan, South Africa "Praise the Lord. Please I request a copy of your wondrous book." - Meshak, Uganda

Sooner Safer Happier

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Author :
Publisher : IT Revolution
ISBN 13 : 1942788924
Total Pages : 370 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Sooner Safer Happier by : Jonathan Smart

Download or read book Sooner Safer Happier written by Jonathan Smart and published by IT Revolution. This book was released on 2020-11-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is one of the most important Agile books since The Phoenix Project." —Charles Betz, Principle Analyst, Forrester Research It's no secret that we are living in the Digital Age. Technology companies make up seven of the world's ten largest firms by market capitalization. And the key to their success is the key to all modern organizations. Jonathan Smart, business agility practitioner, thought leader, and coach, reveals the patterns and antipatterns that will help organizations from every industry deliver better value sooner, safer, and happier through high levels of engagement, inclusion, and empowerment. Through his decades of experience in the technology world, Smart provides business leaders with a blueprint for creating a world-class organization of the future. Through Agile and Lean ways of working, business leaders can empower teams to improve production, grow together, and create better services for their customers. These better ways of working have overflowed from the IT department to every corner of successful organizations, taking root in every industry from aerospace to accounting, insurance to shipping. This book is not about software development. It is not a book about the computer industry. This book is about applying agility across the entire organization. It's a book that will put you at the front of change and ahead of the competition. "A true business-wide perspective on Digital Transformation and the need for whole business agility." —Adam Banks, Non Executive Director and Former CTIO of AP Moller Maersk **Note from the Authors: Purchases will result in the planting of trees and empowerment of women, in countries with the lowest scores on the IUCN's gender and environment index. It's not just carbon neutral, purchases in any format will result in, on average, 10x greater carbon offset.