A Retrospective Analysis of Marketing Strategy and Innovation Management in the Thai Export Manufacturing Industry

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Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (278 download)

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Book Synopsis A Retrospective Analysis of Marketing Strategy and Innovation Management in the Thai Export Manufacturing Industry by : Tanompong Best Panich

Download or read book A Retrospective Analysis of Marketing Strategy and Innovation Management in the Thai Export Manufacturing Industry written by Tanompong Best Panich and published by . This book was released on 2008 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objectives of this research project are threefold: (1) to identify the key marketing innovation factors which drive successful export marketing strategy in Thai manufacturing companies, (2) to test the proposed model 'The Full Model of Export Performance' on Thai export manufacturing companies, and (3) to suggest recommendations to Thai export manufacturing companies in order to improve their export performance.

Marketing Strategy Fit and Performance in Export Product-market Ventures

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (812 download)

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Book Synopsis Marketing Strategy Fit and Performance in Export Product-market Ventures by : Suthawan Chirapanda

Download or read book Marketing Strategy Fit and Performance in Export Product-market Ventures written by Suthawan Chirapanda and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing globalisation has led to new challenges for companies III developing their marketing strategies, as they must actively engage III international markets to increase their profits, sales volume and sales growth. This empirical study developed and tested a theoretically anchored model of export marketing strategy adaptation and performance. This study conducted a postal survey with 197 participants from Thai manufacturers with significant involvement in exporting. The unit of analysis was the individual export product- market ventures. Advanced statistical techniques were utilised in order to assess the validity and reliability of measurement scales and test the hypothetical relationships between the constructs included in the research model. The role of fit was applied as a systematic approach for the design and implementation of effective marketing strategies. The study addressed an important gap in the literature by defining and conceptualising environmental factors that influence the degree of export marketing programme adaptation and its imnpact on export performance. The results indicated that the degree of environment dissimilarity between the home and export markets positively related to the extent of export marketing strategy adaptation. Two types of fit- residual analysis and ideal profile approaches- have confirmed that the proper fit between the degree of export marketing strategy adaptation and environmental factors significantly leads to superior export performance outcomes. Different export markets have different environmental issues, leading to different export performances outcomes. With this situation-specific analysis, companies should perform a separate analysis and assessment of the environment in each foreign target market in order to develop an appropriate marketing strategy with respect to each individual foreign market. In order to achieve superior performance outcomes, the extent of export marketing strategy adaptation must fit the environment in a particular situation. III.

South-South Co-operation in a Global Perspective

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Publisher : OECD
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis South-South Co-operation in a Global Perspective by : Lynn Krieger Mytelka

Download or read book South-South Co-operation in a Global Perspective written by Lynn Krieger Mytelka and published by OECD. This book was released on 1994 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Soft Innovation

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Publisher : Oxford University Press
ISBN 13 : 0199572488
Total Pages : 381 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Soft Innovation by : Paul Stoneman

Download or read book Soft Innovation written by Paul Stoneman and published by Oxford University Press. This book was released on 2010-02-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.

Export Marketing Strategy

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Publisher : Business Expert Press
ISBN 13 : 1606490095
Total Pages : 372 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Export Marketing Strategy by : Shaoming Zou

Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Knowledge Spillover-based Strategic Entrepreneurship

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Publisher : Routledge
ISBN 13 : 1315445263
Total Pages : 335 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Knowledge Spillover-based Strategic Entrepreneurship by : João J. Ferreira

Download or read book Knowledge Spillover-based Strategic Entrepreneurship written by João J. Ferreira and published by Routledge. This book was released on 2016-11-03 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the role of knowledge spillovers and strategic entrepreneurship in the management context. It focuses on how knowledge spillovers and strategic entrepreneurship are crucial to the process of creative destruction and construction. The book aims to provide insights into and discussion on how firms combine entrepreneurial action that creates new opportunities for industries, regions and economies. This book is first of its kind to link knowledge management perspectives to strategic entrepreneurship to understand the co-creation process. Being interdisciplinary in nature, this book appeals to entrepreneurship and knowledge management scholars, students and practitioners.

Dissertation Abstracts International

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Publisher :
ISBN 13 :
Total Pages : 1294 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Historical Abstracts

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Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Historical Abstracts by :

Download or read book Historical Abstracts written by and published by . This book was released on 1975 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Books in Print

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Publisher :
ISBN 13 :
Total Pages : 1294 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis International Books in Print by :

Download or read book International Books in Print written by and published by . This book was released on 1998 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technical Information Appropriate for Developing Countries

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Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Technical Information Appropriate for Developing Countries by :

Download or read book Technical Information Appropriate for Developing Countries written by and published by . This book was released on 1986 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Butterfly Effect in Competitive Markets

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Publisher : Springer
ISBN 13 : 113743497X
Total Pages : 269 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Butterfly Effect in Competitive Markets by : . Rajagopal

Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Retailing in the 21st Century

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Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Innovative China

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Publisher :
ISBN 13 : 9781464813351
Total Pages : 0 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Innovative China by : Development Research Center of the State Council

Download or read book Innovative China written by Development Research Center of the State Council and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After more than three decades of average annual growth close to 10 percent, China's economy is transitioning to a 'new normal' of slower but more balanced and sustainable growth. Its old drivers of growth -- a growing labor force, the migration from rural areas to cities, high levels of investments, and expanding exports -- are waning or having less impact. China's policymakers are well aware that the country needs new drivers of growth. This report proposes a reform agenda that emphasizes productivity and innovation to help policymakers promote China's future growth and achieve their vision of a modern and innovative China. The reform agenda is based on the three D's: removing Distortions to strengthen market competition and enhance the efficient allocation of resources in the economy; accelerating Diffusion of advanced technologies and management practices in China's economy, taking advantage of the large remaining potential for catch-up growth; and fostering Discovery and nurturing China's competitive and innovative capacity as China approaches OECD incomes in the decades ahead and extends the global innovation and technology frontier.

Market-Led Strategic Change

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Publisher : Routledge
ISBN 13 : 1136379185
Total Pages : 779 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy

Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.

The Growth Report

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Publisher : World Bank Publications
ISBN 13 : 0821374923
Total Pages : 198 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis The Growth Report by : Commission on Growth and Development

Download or read book The Growth Report written by Commission on Growth and Development and published by World Bank Publications. This book was released on 2008-07-23 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of two years work by 19 experienced policymakers and two Nobel prize-winning economists, 'The Growth Report' is the most complete analysis to date of the ingredients which, if used in the right country-specific recipe, can deliver growth and help lift populations out of poverty.

The 'Made in Germany' Champion Brands

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Publisher : Routledge
ISBN 13 : 1317025032
Total Pages : 296 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Exploring Corporate Strategy

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Publisher : Pearson Education
ISBN 13 : 9780273731566
Total Pages : 924 pages
Book Rating : 4.7/5 (315 download)

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Book Synopsis Exploring Corporate Strategy by : Gerry Johnson

Download or read book Exploring Corporate Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2009-12 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.