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A Research Agenda For Political Marketing
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Book Synopsis A Research Agenda for Political Marketing by : Newman, Bruce I.
Download or read book A Research Agenda for Political Marketing written by Newman, Bruce I. and published by Edward Elgar Publishing. This book was released on 2022-04-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Book Synopsis A Research Agenda for Digital Politics by : William H. Dutton
Download or read book A Research Agenda for Digital Politics written by William H. Dutton and published by Edward Elgar Publishing. This book was released on 2020-05-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Elgar Research Agenda showcases insights from leading researchers on the charged issues and questions that lie ahead in the multidisciplinary field of digital politics. Covering the political implications of the Internet, social media, datafication and computational analytics, it looks to the future of how research might address the political challenges of the digital age and maps the key emerging trends in this field.
Book Synopsis A Research Agenda for Political Demography by : Sciubba, Jennifer D.
Download or read book A Research Agenda for Political Demography written by Sciubba, Jennifer D. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring how demographic dynamism continues to shape the character of societies, this forward-looking Research Agenda offers insights into how the human population has undergone fundamental demographic shifts, and the impact these have had on how we organize ourselves politically, the design of our economic systems, and even our societal relationships.
Book Synopsis Political Marketing by : Robert P. Ormrod
Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Book Synopsis A Research Agenda for Critical Political Economy by : Bill Dunn
Download or read book A Research Agenda for Critical Political Economy written by Bill Dunn and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forward thinking and provocative, this Research Agenda demonstrates different approaches to the field from experts focusing on global and local, and historical and contemporary issues. Eminent global scholars examine a diverse selection of interdisciplinary themes, raising questions surrounding future research, offering examples and linking the theory to its implications for practice and policy.
Book Synopsis A Research Agenda for Governance by : Peters, B. Guy
Download or read book A Research Agenda for Governance written by Peters, B. Guy and published by Edward Elgar Publishing. This book was released on 2022-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Handbook offers a comprehensive study of existing and emerging general principles of EU law by scholars from a wide range of expertise in EU law, international law, legal theory and different areas of substantive law. It explores the theory, content, role and function of general principles in EU law to better understand general principles as a mechanism for the substantive openness of the EU legal order as well as for cross-fertilization and coherence of legal orders. Their potential as a tool to manage the interaction of legal regimes and orders is a particular focal point and will make this Handbook a must-read for scholars of EU Law.
Book Synopsis A Research Agenda for Global Environmental Politics by : Peter Dauvergne
Download or read book A Research Agenda for Global Environmental Politics written by Peter Dauvergne and published by Edward Elgar Publishing. This book was released on 2018-09-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world confronted with escalating environmental crises, are academics asking the right questions and advocating the best solutions? This Research Agenda paves the way for new and established scholars in the field, identifying the significant gaps in research and emerging issues for future generations in global environmental politics.
Book Synopsis A Research Agenda for Public Administration by : Andrew Massey
Download or read book A Research Agenda for Public Administration written by Andrew Massey and published by Edward Elgar Publishing. This book was released on 2019 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses salient current issues in public administration research. It seeks to suggest where future research may or indeed ought to be focussed. To advocate the future routes for the development of research, this book is divided into themes, with a clear overlap between different approaches. The book has contributions that will assist students of public administration/public sector management and public policy, especially new PhD students, but will also be a useful resource for more established researchers to understand the major emerging issues within the field.
Book Synopsis A Research Agenda for Place Branding by : Dominic Medway
Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Book Synopsis A Research Agenda for Geographies of Slow Violence by : Shannon O’Lear
Download or read book A Research Agenda for Geographies of Slow Violence written by Shannon O’Lear and published by Edward Elgar Publishing. This book was released on 2021-06-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Research Agenda highlights how slow violence, unlike other forms of conflict and direct, physical violence, is difficult to see and measure. It explores ways in which geographers study, analyze and draw attention to forms of harm and violence that have often not been at the forefront of public awareness, including slow violence affecting children, women, Indigenous peoples, and the environment.
Book Synopsis Effects of Political Advertising - A Research Agenda by : Ashutosh Dutt
Download or read book Effects of Political Advertising - A Research Agenda written by Ashutosh Dutt and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present era of digital revolution, political advertising has led to the transformation of political communication thereby altering the relationship between a political leader and their involvement with the electorates. Thus the purpose of this paper is to: 1) organize, synthesize and systematize the scholarship on the effects of political advertising and 2) to provide directions for future research. As part of this purpose, the paper also develops a conceptual framework that synthesizes the literature on the effects of political advertising. The authors of the paper review theoretical and empirical journal articles published from 1999 to 2019 within the Australian Business Deans Council (ABDC) Journal Quality List as of 2019 in the A* and A category. Selected journal articles on the effects of political advertising were subsequently studied for further insights. The field of political advertising is quite diverse and fragmented and has evolved over the last two decades. This paper identifies key academic articles, significant theoretical and methodological approaches that exist in the political advertising literature. The findings also highlight themes for future research. This research summarises the present state of political advertising literature and identifies key issues that need to be researched in the future.
Book Synopsis Political Marketing and Communication by : Philippe J. Maarek
Download or read book Political Marketing and Communication written by Philippe J. Maarek and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Book Synopsis A Research Agenda for Sustainable Consumption Governance by : Oksana Mont
Download or read book A Research Agenda for Sustainable Consumption Governance written by Oksana Mont and published by Edward Elgar Publishing. This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance.
Book Synopsis A Research Agenda for Neoliberalism by : Kean Birch
Download or read book A Research Agenda for Neoliberalism written by Kean Birch and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an ever-expanding variety of perspectives on the concept of neoliberalism, it is increasingly difficult to identify any commonalities. This book explores how different people understand neoliberalism, and the contradictions in thinking of neoliberalism as a market-based ethic, project, or order. Detailing the intellectual history of ‘neoliberal’ thought, the variety of critical approaches and the many analytical ambiguities, Kean Birch presents a new way to conceptualize contemporary political economy and offers potential avenues for future research through a judicious exploration of ‘neoliberal’ practices, processes, and institutions.
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Book Synopsis A Research Agenda for Creative Industries by : Stuart Cunningham
Download or read book A Research Agenda for Creative Industries written by Stuart Cunningham and published by Edward Elgar Publishing. This book was released on 2019 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary, internationally focused, policy-informed, and strategic, this book sets out agendas for advancing research into creative industries as a productive and innovative intervention in public policy. With contributions from leading scholars, policy and industry specialists, this Research Agenda will be a vital resource for students and academics working in the fields of communication, culture, film and media, geography, business and policy studies, and Internet and social media studies.
