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A Requiem For A Brand
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Book Synopsis A Requiem for a Brand by : Pradeep Chandra
Download or read book A Requiem for a Brand written by Pradeep Chandra and published by Roli Books Private Limited. This book was released on 2011-04-06 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
Book Synopsis Requiem of the Soul by : Natasha Knight
Download or read book Requiem of the Soul written by Natasha Knight and published by Natasha Knight. This book was released on 2021-03-23 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: I was born with noble blood in my veins. Heir to a powerful dynasty. Wealth. Power. Aristocracy. Temptations too dangerous to resist. Until someone tried to steal it all. Scarred and broken, I emerged from the flames. Now I’ve returned to take what’s mine. Revenge. The first item on my agenda? Make Ivy Moreno my wife. Second? Bend her until she breaks. Includes: mafia romance, dark mafia romance with a happy ending, alpha hero, billionaire romance, possessive hero, Natasha Knight books, Arranged marriage mafia romance, happily ever after dark romance, secret society
Book Synopsis Requiem For The Sun by : Elizabeth Haydon
Download or read book Requiem For The Sun written by Elizabeth Haydon and published by Hachette UK. This book was released on 2010-12-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuing adventures of Rhapsody, The Brother and Grunthor, three of the most engaging characters of modern fantasy, will take the reader ever further into the extraordinarily imagined, complex and exciting world of Elizabeth Haydon's landmark fantasy books. This is a series that spans epochs of time in a richly imagined, carefully thought out, wholly entrancing world. Haydon is unusual in her ability to create great characters, original slants on fantasy standards and cohesive imaginary worlds. This is the standout fantasy series of the early 21st century.
Book Synopsis Requiem for a Dream by : Hubert Selby
Download or read book Requiem for a Dream written by Hubert Selby and published by Open Road Media. This book was released on 2011-12-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale of four people trapped by their addictions, the basis for the acclaimed Darren Aronofsky film, by the author of Last Exit to Brooklyn. Sara Goldfarb is devastated by the death of her husband. She spends her days watching game shows and obsessing over appearing on television as a contestant—and her prescription diet pills only accelerate her mania. Her son, Harry, is living in the streets with his friend Tyrone and girlfriend Marion, where they spend their days selling drugs and dreaming of escape. When their heroin supply dries up, all three descend into an abyss of dependence and despair, their lives, like Sara’s, doomed by the destructive power of drugs. Tragic and captivating, Requiem for a Dream is one of Selby’s most powerful works, and an indelible portrait of the ravages of addiction. This ebook features an illustrated biography of Hubert Selby Jr. including rare photos from the author’s estate.
Book Synopsis Requiem for a Glass Heart by : David Lindsey
Download or read book Requiem for a Glass Heart written by David Lindsey and published by Bantam. This book was released on 1997 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: While investigating a case involving serial murders, FBI special agent Cate Cuevas has to build a close relationship with the killer.
Download or read book A Requiem for Boon written by Ed Kurtz and published by Crossroad Press. This book was released on 2022-02-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The epic saga of Boon Angchuan ends— —but not before she finally finishes her bloody quest. Edward Splettstoesser and Liliana Contreras have been on the trail together for the better part of a decade, searching for their long-lost friend Boon. After so many dusty miles and bitter disappointments, they finally track her down to a Wyoming prison and begin hatching plans to break her out. But all hell breaks loose, and in the middle of the pandemonium is “the Frenchman,” one Emile Champlain, who may very well hold the long-sought secret of what truly happened to Boon’s mother, Pimchan. The chase is on, from the Wyoming State Prison to a hellish confrontation at a cattle ranch, ultimately leading them to the frozen, far-flung Alaskan and Western Canadian wildernesses in the throes of the Gold Rush. There, Champlain holds court over his ill-gotten fiefdom and awaits the final showdown with the wildest woman in the west. The explosive conclusion to the Boon Trilogy, A Requiem for Boon is her biggest, bloodiest, and most consequential adventure yet, where the fates of her and her dearest friends all hang precariously in the balance.
Book Synopsis The Battleship Yamato by : Yoshida Mitsuru
Download or read book The Battleship Yamato written by Yoshida Mitsuru and published by Naval Institute Press. This book was released on 1988-12-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly detailed tribute to the legendary Yamato is now back in print by popular demand. Equipped with the largest guns and heaviest armor and having the greatest displacement of any ship ever built, the Yamato proved to be a formidable opponent to the U.S. Pacific Fleet in World War II. This classic in the Anatomy of the Ship series contains a full description of the design and construction of the battleship including wartime modifications, and a career history. This is followed by a substantial pictorial section with rare onboard views of Yamato and her sister ship, a comprehensive portfolio of more than 600 perspective and three-view drawings, and 30 photographs. Such a handsome and thorough work is guaranteed to impress modelmakers, ship enthusiasts, and naval historians.
Book Synopsis Requiem for the Massacre by : RJ Young
Download or read book Requiem for the Massacre written by RJ Young and published by Catapult. This book was released on 2022-11-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the Reading the West Book Awards NAACP Image Award Nominee for Outstanding Literary Work - Non-Fiction With journalistic skill, heart, and hope, Requiem for the Massacre reckons with the tension in Tulsa, Oklahoma, one hundred years after the most infamous act of racial violence in American history More than one hundred years ago, the city of Tulsa, Oklahoma, perpetrated a massacre against its Black residents. For generations, the true story was ignored, covered up, and diminished by those in power and in a position to preserve the status quo. Blending memoir and immersive journalism, RJ Young shows how, today, Tulsa combats its racist past while remaining all too tolerant of racial injustice. Requiem for the Massacre is a cultural excavation of Tulsa one hundred years after one of the worst acts of domestic terrorism in U.S. history. Young focuses on unearthing the narrative surrounding previously all-Black Greenwood district while challenging an apocryphal narrative that includes so-called Black Wall Street, Booker T. Washington, and Black exceptionalism. Young provides a firsthand account of the centennial events commemorating Tulsa's darkest day as the city attempts to reckon with its self-image, commercialization of its atrocity, and the aftermath of the massacre that shows how things have changed and how they have stayed woefully the same. As Tulsa and the United States head into the next one hundred years, Young’s own reflections thread together the stories of a community and a nation trying to heal and trying to hope.
Book Synopsis The Dynamics of Influencer Marketing by : José M. Álvarez-Monzoncillo
Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo and published by Taylor & Francis. This book was released on 2022-08-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Download or read book Family Wars written by Grant Gordon and published by Kogan Page Publishers. This book was released on 2010-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the world's most successful businesses are family owned. With this comes the threat of family bust-ups, sibling rivalry and petty jealousies. Family Wars takes you behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the world, showing how family in-fighting has threatened to bring about their downfall. Whether it's the Redstone's courtroom battles or the feud over Henry Ford's reluctance to let go of the reigns, the book reveals the origins, the extent and the final resolution of some of the most famous family feuds in recent history. Names you'll recognise include: the Gallo Family; the Guinness story; the Pathak family; and the Gucci family. An astonishing exposé of the way families do business and how arguments can threaten to blow a business apart, Family Wars also offers valuable advice on how such problems can be contained and solved.
Book Synopsis Requiem for an Assassin by : Barry Eisler
Download or read book Requiem for an Assassin written by Barry Eisler and published by Penguin. This book was released on 2007 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blackmailed by a rogue CIA operative to carry out three assassinations or see his best friend murdered, reluctant killer-for-hire John Rain struggles with numerous moral dilemmas as well as his growing certainty that the operative is hiding a more sinister agenda. 125,000 first printing.
Book Synopsis Design for Business by : Doctor Gjoko Muratovski
Download or read book Design for Business written by Doctor Gjoko Muratovski and published by Intellect Books. This book was released on 2014-06-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.
Book Synopsis The Global and Local Appeal of Kneehigh Theatre Company by : Catherine Trenchfield
Download or read book The Global and Local Appeal of Kneehigh Theatre Company written by Catherine Trenchfield and published by Cambridge Scholars Publishing. This book was released on 2022-07-25 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Kneehigh Theatre Company’s notions of “Brand Kneehigh”, discussing how their theatrical style enjoyed local and global appeal, in relation to theories of globalisation, localisation and cultural exchange. It defines Kneehigh’s theatrical brand, indicating Cornish cultural identity as a core component in conjunction with international influences. By looking at the history of this company, the book’s analysis of key productions reflects on qualities attributed to “Brand Kneehigh” and considers the ‘local’ and ‘global’ nature of their work. The selection and review of productions examined here reveals the changes and reinventions Kneehigh have undergone to incorporate shifting interests and socioeconomic engagements. This book explores Kneehigh’s ambitions to establish themselves as a company delivering material that is ‘popular’ in appeal, meeting the needs of a Cornish (local) community and an international (global) audience. However, tensions working between local and global interests are also exposed, with an investigation into Kneehigh’s own cited solution: their self-created performance space, the Asylum.
Book Synopsis The Risky Business of Education Policy by : Christopher H. Tienken
Download or read book The Risky Business of Education Policy written by Christopher H. Tienken and published by Routledge. This book was released on 2021-09-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Risky Business of Education Policy focuses commentary and analysis on some of the most pressing policy challenges facing public school educators and those invested in a healthy, vibrant public-school system. The book shares insights and makes recommendations from leading scholar-practitioners, namely from educational leadership and science education, on ways to ponder, navigate, and challenge serious policy issues. The chapters present important policy topics and critical analysis of the topics from the authorial perspective of experienced educators leading the preparation of future school leaders and teachers. Through fast paced, user-friendly chapters, contributors grapple with an education reform policy issue of the day, reflecting what is contentious territory while wading through it. These educational researchers also make evidence-informed practical recommendations for educators and policymakers on how to better approach the policy challenges presented, so public education can be improved for all children. Each chapter contains stimulating ideas, useful information, and practical tips for school practitioners, higher education faculty, and constituent groups.
Book Synopsis Requiem for a Species by : Clive Hamilton
Download or read book Requiem for a Species written by Clive Hamilton and published by Earthscan. This book was released on 2010 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Food Marketing and Selling Healthy Lifestyles with Science by : Lauren Alex O'Hagan
Download or read book Food Marketing and Selling Healthy Lifestyles with Science written by Lauren Alex O'Hagan and published by Taylor & Francis. This book was released on 2024-09-17 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Book Synopsis Sustainable Business by : Helen Kopnina
Download or read book Sustainable Business written by Helen Kopnina and published by Taylor & Francis. This book was released on 2023-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. Fully updated for the third edition to take into account recent developments and trends, such as the climate emergency, COVID-19, and supply chain sustainability, this textbook introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption, and economic growth. It discusses realistic ways forward, in particular, the circular economy and Cradle to Cradle frameworks. The book is both a theoretical and a practical study guide for undergraduate and postgraduate students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation, and human rights. This textbook is essential reading for students of business, management, and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, and end of chapter summaries.
