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Author : Richard Henry Paynter
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.F/5 ( download)
Download or read book A Psychological Study of Trade-mark Infringement written by Richard Henry Paynter and published by . This book was released on 1919 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. L. Zaichkowsky
Publisher : Psychology Press
ISBN 13 : 131782444X
Total Pages : 321 pages
Book Rating : 4.3/5 (178 download)
Download or read book The Psychology Behind Trademark Infringement and Counterfeiting written by J. L. Zaichkowsky and published by Psychology Press. This book was released on 2020-04-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
Author : J. L. Zaichkowsky
Publisher : Psychology Press
ISBN 13 : 1317824458
Total Pages : 322 pages
Book Rating : 4.3/5 (178 download)
Download or read book The Psychology Behind Trademark Infringement and Counterfeiting written by J. L. Zaichkowsky and published by Psychology Press. This book was released on 2020-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
Author : Richard Henry Paynter
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (38 download)
Download or read book A Psychological Study of Trade-mark Infringement written by Richard Henry Paynter and published by . This book was released on 1919 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard H. Paynter
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book A Psychological Study of Trade-mark Infringement written by Richard H. Paynter and published by . This book was released on 1920 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Pettit
Publisher : University of Chicago Press
ISBN 13 : 0226923746
Total Pages : 323 pages
Book Rating : 4.2/5 (269 download)
Download or read book The Science of Deception written by Michael Pettit and published by University of Chicago Press. This book was released on 2013-01-18 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Pettit reveals how deception came to be something that psychologists not only studied but also employed to establish their authority. They developed a host of tools for making deception more transparent in the courts and elsewhere.
Author : Lawrence M. Salinger
Publisher : SAGE Publications
ISBN 13 : 1506332773
Total Pages : 1739 pages
Book Rating : 4.5/5 (63 download)
Download or read book Encyclopedia of White-Collar and Corporate Crime written by Lawrence M. Salinger and published by SAGE Publications. This book was released on 2013-06-14 with total page 1739 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of the Encyclopedia of White Collar and Corporate Crime was produced in 2004, the number and severity of these crimes have risen to the level of calamity, so much so that many experts attribute the near-Depression of 2008 to white-collar malfeasance, namely crimes of greed and excess by bankers and financial institutions. Whether the perpetrators were prosecuted or not, white-collar and corporate crime came near to collapsing the U.S. economy. In the 7 years since the first edition was produced we have also seen the largest Ponzi scheme in history (Maddoff), an ecological disaster caused by British Petroleum and its subcontractors (Gulf Oil Spill), and U.S. Defense Department contractors operating like vigilantes in Iraq (Blackwater). White-collar criminals have been busy, and the Second Edition of this encyclopedia captures what has been going on in the news and behind the scenes with new articles and updates to past articles.
Author :
Publisher :
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Trade-mark Reporter written by and published by . This book was released on 1920 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Library
Publisher :
ISBN 13 :
Total Pages : 1228 pages
Book Rating : 4.3/5 (21 download)
Download or read book Subject Index of Modern Books Acquired written by British Library and published by . This book was released on 1922 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Museum. Department of Printed Books
Publisher :
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.:/5 (334 download)
Download or read book Subject Index of the Modern Books Acquired by the British Museum in the Years 1916-1920 written by British Museum. Department of Printed Books and published by . This book was released on 1922 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Museum
Publisher :
ISBN 13 :
Total Pages : 1024 pages
Book Rating : 4.:/5 (891 download)
Download or read book Subject Index of the Modern Works Added to the Library of the British Museum in the Years ... written by British Museum and published by . This book was released on 1922 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Museum
Publisher :
ISBN 13 :
Total Pages : 1030 pages
Book Rating : 4.:/5 (51 download)
Download or read book Subject Index of the Modern Books Acquired by the British Museum in the Years ... written by British Museum and published by . This book was released on 1922 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1096 pages
Book Rating : 4.3/5 (91 download)
Download or read book Harvard Psychological Studies written by and published by . This book was released on 1915 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only contributions from members of the Harvard Psychological Laboratory will be printed in these volumes, which will appear at irregular intervals.
Author : Robert Sessions Woodworth
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.:/5 (318 download)
Download or read book Archives of Psychology written by Robert Sessions Woodworth and published by . This book was released on 1927 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1234 pages
Book Rating : 4.3/5 (91 download)
Download or read book Subject Index of the Modern Works Added to the British Museum Library written by and published by . This book was released on 1922 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adolph Judah Snow
Publisher :
ISBN 13 :
Total Pages : 594 pages
Book Rating : 4.:/5 (9 download)
Download or read book Psychology in Business Relations written by Adolph Judah Snow and published by . This book was released on 1925 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreas Kapardis
Publisher : Cambridge University Press
ISBN 13 : 1107650844
Total Pages : 517 pages
Book Rating : 4.1/5 (76 download)
Download or read book Psychology and Law written by Andreas Kapardis and published by Cambridge University Press. This book was released on 2014-01-10 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the complex interactions between psychology and criminal law both in and out of the courtroom.
