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Author : Robert J. Meyer
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 ( download)
Download or read book A Probabilistic Choice Analysis of Consumer Behavior During a New Brand Introduction written by Robert J. Meyer and published by . This book was released on 1984 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Foxall
Publisher : Springer
ISBN 13 : 0230596738
Total Pages : 292 pages
Book Rating : 4.2/5 (35 download)
Download or read book The Behavioral Economics of Brand Choice written by G. Foxall and published by Springer. This book was released on 2007-06-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Author : Donald A. Hantula
Publisher : Routledge
ISBN 13 : 1317850750
Total Pages : 305 pages
Book Rating : 4.3/5 (178 download)
Download or read book Consumer Behavior Analysis written by Donald A. Hantula and published by Routledge. This book was released on 2014-01-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Author : Gordon Foxall
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716936
Total Pages : 160 pages
Book Rating : 4.7/5 (847 download)
Download or read book Advanced Introduction to Consumer Behavior Analysis written by Gordon Foxall and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Author : Barbara E. Kahn
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.3/5 ( download)
Download or read book Limitations of Panel Data in the Testing and Estimation of Choice Models written by Barbara E. Kahn and published by . This book was released on 1984 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Imran S. Currim
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.3/5 ( download)
Download or read book A Methodology for Inferring Consumer Uncertainty Over the Relevance of Product Attributes written by Imran S. Currim and published by . This book was released on 1985 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francis Thomas Juster
Publisher : Princeton University Press
ISBN 13 : 1400879698
Total Pages : 322 pages
Book Rating : 4.4/5 (8 download)
Download or read book Anticipations and Purchases written by Francis Thomas Juster and published by Princeton University Press. This book was released on 2015-12-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author : Matthew Willcox
Publisher : Pearson Education
ISBN 13 : 0134053494
Total Pages : 247 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Business of Choice written by Matthew Willcox and published by Pearson Education. This book was released on 2015-02-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Author : Barbara E. Kahn
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 ( download)
Download or read book Measuring Variety-seeking and Reinforcement Behaviors Using Panel Data written by Barbara E. Kahn and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gregory S. Carpenter
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.3/5 ( download)
Download or read book A Model of Marketing Mix, Brand Switching and Competition written by Gregory S. Carpenter and published by . This book was released on 1984 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandeep R. Chandukala
Publisher : Now Publishers Inc
ISBN 13 : 1601981643
Total Pages : 100 pages
Book Rating : 4.6/5 (19 download)
Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
Author : Joel Huber
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)
Download or read book The Effects of Competetive Context and Available Information on Price Sensitivity written by Joel Huber and published by . This book was released on 1985 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melvyn A. J. Menezes
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.3/5 ( download)
Download or read book Warranty Management written by Melvyn A. J. Menezes and published by . This book was released on 1985 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Morgan Jones
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.F/5 ( download)
Download or read book A Non-stationary Probability Diffusion Model of Consumer Brand Choice Behavior written by John Morgan Jones and published by . This book was released on 1969 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. Meyer
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.3/5 ( download)
Download or read book A Theory of the Inductive Learning of Multiattribute Preferences written by Robert J. Meyer and published by . This book was released on 1985 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee G. Cooper
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 ( download)
Download or read book Sources of and Remedies for Collinearity in Differential Effects Market-share Models written by Lee G. Cooper and published by . This book was released on 1984 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gregory S. Carpenter
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 ( download)
Download or read book Asymmetric Market Share Models written by Gregory S. Carpenter and published by . This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
