A Practitioner's Guide To Digital Platform Business

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Author :
Publisher : World Scientific
ISBN 13 : 9811253285
Total Pages : 124 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis A Practitioner's Guide To Digital Platform Business by : Chiraphol N Chiyachantana

Download or read book A Practitioner's Guide To Digital Platform Business written by Chiraphol N Chiyachantana and published by World Scientific. This book was released on 2022-02-25 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practitioner's guide to digital business models for entrepreneurs, business executives, MBA and undergraduate students. Balancing both frameworks and real-life case studies, it provides readers with the tools for creating successful businesses in the digital age, while at the same time serving as a cautionary tale for those who value businesses by the technology they wield and not the strategies they execute.The business landscape in the last decade was surreal — exhilaration, fear, opportunities, threats, all rolled into one messy landscape. Never before had the world seen disruptions of such unprecedented speed, scope, and scale. Many business leaders were ready to pounce on the new opportunities, but most ended up defeated. They had not anticipated that most disruptive businesses used digital strategies and a small talent pool to sidestep the traditional competencies that mega-corporations had needed decades to build with legions of employees. The core technologies that power the businesses of today's digital giants still revolve around the internet, data, and computing resources. The sudden disruptions to the business landscape is better explained by the ability of digital businesses to further capitalize on the existing technological advancements.

Government Can Deliver: A Practitioner's Guide to Improving Agency Effectiveness and Efficiency

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Publisher : BookLocker.com, Inc.
ISBN 13 :
Total Pages : 307 pages
Book Rating : 4.8/5 (853 download)

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Book Synopsis Government Can Deliver: A Practitioner's Guide to Improving Agency Effectiveness and Efficiency by : Richard A. Spires

Download or read book Government Can Deliver: A Practitioner's Guide to Improving Agency Effectiveness and Efficiency written by Richard A. Spires and published by BookLocker.com, Inc.. This book was released on 2023-06-20 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government Can Deliver presents a framework for government agency performance improvement designed to change an inefficient culture and drive operational excellence. It outlines how government leaders can drive such change, and most importantly, it presents a proven approach for creating an environment that will affect positive change. This framework, a set of practical attributes and implementable best practices tailored for government agencies, is based on real-world experiences in which government did deliver. There are examples in each chapter of agencies that implemented elements of this framework and the resulting impact on agencies’ operational performance. And while mainly using examples from large federal government agencies, this book can aid those in all levels of government and differing agency sizes. In writing this book, Richard endeavored to create a practical guide on transforming government agencies that can benefit all readers—whether you have made government service your life, study government as an academician or student, or are simply a concerned citizen. After establishing the need for improved government operations , the book presents attributes and best practices for eight solution functions. When properly addressed, each of these functions can, individually and collectively, significantly improve an agency’s performance. The examples and arguments can help agency leaders justify implementing the necessary attributes and best practices to improve their agency’s performance. The final chapter provides recommendations on how a government agency can develop a transformation plan to incrementally implement the attributes and best practices for each of these eight functions. Richard has seen first-hand the amazing things government agencies can accomplish when they have experienced, capable leaders, adopt best practices tailored for government, and appropriately leverage technology to support improved operations. Change is hard, but through government leaders’ and employees’ efforts focused on implementing the right changes, agencies can significantly improve their operational performance. Under the right conditions, magic can and does happen.

A Practitioner's Guide to Account-Based Marketing

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Publisher : Kogan Page Publishers
ISBN 13 : 139860089X
Total Pages : 313 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis A Practitioner's Guide to Account-Based Marketing by : Bev Burgess

Download or read book A Practitioner's Guide to Account-Based Marketing written by Bev Burgess and published by Kogan Page Publishers. This book was released on 2021-06-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.

A Practitioner’s Guide to Cybersecurity and Data Protection

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000981983
Total Pages : 160 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis A Practitioner’s Guide to Cybersecurity and Data Protection by : Catherine Knibbs

Download or read book A Practitioner’s Guide to Cybersecurity and Data Protection written by Catherine Knibbs and published by Taylor & Francis. This book was released on 2023-11-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practitioner’s Guide to Cybersecurity and Data Protection offers an accessible introduction and practical guidance on the crucial topic of cybersecurity for all those working with clients in the fields of psychology, neuropsychology, psychotherapy, and counselling. With expert insights, it provides essential information in an easy-to-understand way to help professionals ensure they are protecting their clients’ data and confidentiality, and protecting themselves and their patients from cyberattacks and information breaches, along with guidance on ethics, data protection, cybersecurity practice, privacy laws, child protection, and the rights and freedoms of the people the practitioners work with. Explaining online law, privacy, and information governance and data protection that goes beyond the GPDR, it covers key topics including: contracts and consent; setting up and managing safe spaces; children's data rights and freedoms; email and web security; and considerations for working with other organisations. Illustrated with examples from peer-reviewed research and practice, and with practical ‘top tips’ to help you implement the advice, this practical guide is a must-read for all working-from-home practitioners in clinical psychology, developmental psychology, neuropsychology, counselling, and hypnotherapy.

A Practitioner's Guide to Adapting the NIST Cybersecurity Framework

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Author :
Publisher : TSO
ISBN 13 : 0117093963
Total Pages : 434 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis A Practitioner's Guide to Adapting the NIST Cybersecurity Framework by : David Moskowitz

Download or read book A Practitioner's Guide to Adapting the NIST Cybersecurity Framework written by David Moskowitz and published by TSO. This book was released on 2022-10-24 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second publication in the Create, Protect, and Deliver Digital Business value series provides practitioners with detailed guidance on creating a NIST Cybersecurity Framework risk management program using NIST Special Publication 800-53, the DVMS Institute’s CPD Model, and existing digital business systems

Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

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Author :
Publisher : World Scientific
ISBN 13 : 9811275106
Total Pages : 354 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing by : Ashok Charan

Download or read book Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.

A Practitioner's Guide to Account-Based Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749479906
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis A Practitioner's Guide to Account-Based Marketing by : Bev Burgess

Download or read book A Practitioner's Guide to Account-Based Marketing written by Bev Burgess and published by Kogan Page Publishers. This book was released on 2017-03-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth. Rich with fascinating case studies and personal stories, A Practitioner's Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

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Author :
Publisher : World Scientific Publishing Company
ISBN 13 : 9814641383
Total Pages : 720 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by : Ashok Charan

Download or read book Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods written by Ashok Charan and published by World Scientific Publishing Company. This book was released on 2015-05-20 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Building Digital Experience Platforms

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Author :
Publisher : Apress
ISBN 13 : 148424303X
Total Pages : 387 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Building Digital Experience Platforms by : Shailesh Kumar Shivakumar

Download or read book Building Digital Experience Platforms written by Shailesh Kumar Shivakumar and published by Apress. This book was released on 2019-01-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform. Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more. The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included. What You'll Learn Develop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPs Who This Book Is For Web developers, full stack developers, digital enthusiasts, digital project managers, and architects

Integrated Approach to Web Performance Testing: A Practitioner's Guide

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Author :
Publisher : IGI Global
ISBN 13 : 1591407877
Total Pages : 368 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Integrated Approach to Web Performance Testing: A Practitioner's Guide by : Subraya, B.M.

Download or read book Integrated Approach to Web Performance Testing: A Practitioner's Guide written by Subraya, B.M. and published by IGI Global. This book was released on 2006-01-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an integrated approach and guidelines to performance testing of Web based systems"--Provided by publisher.

The AIoT Playbook

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Author :
Publisher : Springer Nature
ISBN 13 : 3030882217
Total Pages : 413 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The AIoT Playbook by : Dirk Slama

Download or read book The AIoT Playbook written by Dirk Slama and published by Springer Nature. This book was released on 2022 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Practitioner’s Guide to Enterprise Agility

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Author :
Publisher : Notion Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.8/5 (927 download)

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Book Synopsis A Practitioner’s Guide to Enterprise Agility by : Paramu Kurumathur, J. Veeraraaghavan, S. Sivaguru

Download or read book A Practitioner’s Guide to Enterprise Agility written by Paramu Kurumathur, J. Veeraraaghavan, S. Sivaguru and published by Notion Press. This book was released on 2024-02-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book beautifully bridges theory and practice to provide a comprehensive roadmap for organizations seeking to embrace agility. Drawing on real-world case studies and examples, the authors provide tangible steps leaders can take to engage employees, satisfy customers and position their company for long-term success in a complex world. From leadership styles to team empowerment and everything in between, this book offers practical guidance for driving agility at all levels of an organization. Leaders, coaches, and change agents will find invaluable wisdom and actionable insights in this must-read playbook for enterprise transformation. Professor Bharat Bhasker, Director, IIM, Ahmedabad I loved the holistic view of Enterprise Agility - customer, employee, market, HR system, process, innovation, stakeholder focus, waste, vision, Leadership role etc. The best part of this book is about the focus on business outcomes. My five-star rating goes for connecting practices & tools with outcomes, with real-world examples! I learned new perspectives on Enterprise Agility that I will bring in my next transformation journey. The way it is written in a storytelling format is a big differentiator! Jayaprakash Prabhakar, Founder & CEO, Lean Wisdom This book is a must-have, quick-reference-bible for managers on their Agile implementation journey. This provides a well-structured, and well-thought-out framework that serves as an aid to identify areas to improve and problems to solve, and then suggests appropriate practices and tools for each type of challenge that we all face. The large appendix at the end of the book will serve as a good reference toolkit for both project level and organization level managers and can serve as an introspective perspective provider.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

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Author :
Publisher : Business Expert Press
ISBN 13 : 163157762X
Total Pages : 251 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by : David Michaelson

Download or read book A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition written by David Michaelson and published by Business Expert Press. This book was released on 2017-01-24 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

A Practitioner's Guide to Data Governance

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1789735696
Total Pages : 112 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis A Practitioner's Guide to Data Governance by : Uma Gupta

Download or read book A Practitioner's Guide to Data Governance written by Uma Gupta and published by Emerald Group Publishing. This book was released on 2020-07-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data governance looks simple on paper, but in reality it is a complex issue facing organizations. In this practical guide, data experts Uma Gupta and San Cannon look to demystify data governance through pragmatic advice based on real-world experience and cutting-edge academic research.

Building a Digital Analytics Organization

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Author :
Publisher : FT Press
ISBN 13 : 0133372812
Total Pages : 369 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Building a Digital Analytics Organization by : Judah Phillips

Download or read book Building a Digital Analytics Organization written by Judah Phillips and published by FT Press. This book was released on 2013-07-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.

The Digital Seeker

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Publisher : Columbia University Press
ISBN 13 : 0231554443
Total Pages : 254 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Seeker by : Raj K. De Datta

Download or read book The Digital Seeker written by Raj K. De Datta and published by Columbia University Press. This book was released on 2021-06-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

Digital Business Platform the Ultimate Step-By-Step Guide

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Author :
Publisher : 5starcooks
ISBN 13 : 9780655403227
Total Pages : 284 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Digital Business Platform the Ultimate Step-By-Step Guide by : Gerardus Blokdyk

Download or read book Digital Business Platform the Ultimate Step-By-Step Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-09-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What other organizational variables, such as reward systems or communication systems, affect the performance of this Digital Business Platform process? What are the Key enablers to make this Digital Business Platform move? What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Digital Business Platform? Do the Digital Business Platform decisions we make today help people and the planet tomorrow? What role does communication play in the success or failure of a Digital Business Platform project? This powerful Digital Business Platform self-assessment will make you the established Digital Business Platform domain leader by revealing just what you need to know to be fluent and ready for any Digital Business Platform challenge. How do I reduce the effort in the Digital Business Platform work to be done to get problems solved? How can I ensure that plans of action include every Digital Business Platform task and that every Digital Business Platform outcome is in place? How will I save time investigating strategic and tactical options and ensuring Digital Business Platform costs are low? How can I deliver tailored Digital Business Platform advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Digital Business Platform essentials are covered, from every angle: the Digital Business Platform self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Digital Business Platform outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Digital Business Platform practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Digital Business Platform are maximized with professional results. Your purchase includes access details to the Digital Business Platform self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.