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A Practical Guide To Media Research
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Book Synopsis Research in Mass Communication by : Paula M. Poindexter
Download or read book Research in Mass Communication written by Paula M. Poindexter and published by Bedford/St. Martin's. This book was released on 1999-11-12 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.
Download or read book Know Your Audience written by Dennis List and published by . This book was released on 2005 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Practical guide to media research by :
Download or read book A Practical guide to media research written by and published by Participative Marketing. This book was released on with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communicating Your Research with Social Media by : Amy Mollett
Download or read book Communicating Your Research with Social Media written by Amy Mollett and published by SAGE. This book was released on 2017-04-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
Book Synopsis Media Production by : Amanda Willett
Download or read book Media Production written by Amanda Willett and published by Routledge. This book was released on 2013-06-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about media production. Aimed at those producing radio, film or TV productions for the first time, this book offers relevant advice which takes account of the context in which students work and the type of equipment available to them. Supported by online resources, this textbook provides templates, notes and exercises to help students prepare for their own productions, as well as a video and audio library showcasing techniques, interviews and behind the scenes industry footage.
Book Synopsis Practical Research Methods for Media and Cultural Studies by : Maire Messenger Davies
Download or read book Practical Research Methods for Media and Cultural Studies written by Maire Messenger Davies and published by Edinburgh University Press. This book was released on 2006-07-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behaviour. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research and opinion polls to psychological studies of human behaviour. This book aims to provide a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: 'planning it', 'doing it' and 'understanding it'. The book aims to show how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.Features:*Based on the authors' practical experience as researchers and teachers and is thus accessible, practical and 'how to'.*Includes students' own work as examples.*Bridges the 'divide' between social science and humanities research methods and will therefore appeal to a broad range of students and teachers.
Book Synopsis Researching Communications by : David Deacon
Download or read book Researching Communications written by David Deacon and published by Bloomsbury USA. This book was released on 1999-05-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete guide to researching media and communciations. It introduces the major research methods, giving examples of research analyses and practical step-by-step guides on how to do research. Packed with useful information, tips and sources, and illustrated with a variety of international case studies, it will be essential both to serious students of media and to the practicing researcher.
Book Synopsis Social Media for Academics by : Diane Rasmussen Neal
Download or read book Social Media for Academics written by Diane Rasmussen Neal and published by Elsevier. This book was released on 2012-08-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. No other book exists that assists academics in learning how to use social media to benefit their teaching and research The editor has an extensive background in social media teaching, consulting, research, and everyday use All the contributors come to the book with a common goal, from various expertise areas and perspectives
Book Synopsis Researching Communications by : David Deacon
Download or read book Researching Communications written by David Deacon and published by . This book was released on 1999 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Book Synopsis Media Production by : Amanda Willett
Download or read book Media Production written by Amanda Willett and published by Routledge. This book was released on 2021-05-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, this second edition of Media Production provides a comprehensive introductory guide to radio, television and fi lm production techniques. Using a step-by-step structure that takes students through the production process from conception to delivery, this book explores initial brainstorming through to planning, research, recording and editing. Operational procedures are set out in detail, taking into account the context in which students work and the type of equipment available to them. Clear instructional photographs are provided to illustrate key teaching points. Written by an experienced BBC producer and director, this textbook is ideal for FE Media students as well as those just starting out in the industry. Updated online resources include templates, notes and exercises to help students prepare for their own productions, as well as a glossary of key terms and helpful weblinks.
Book Synopsis Researching Audiences by : Catherine Murray
Download or read book Researching Audiences written by Catherine Murray and published by Bloomsbury Academic. This book was released on 2003-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Book Synopsis Exploring Media Research by : Andy Ruddock
Download or read book Exploring Media Research written by Andy Ruddock and published by SAGE. This book was released on 2017-08-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by Routledge. This book was released on 2021-07-29 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample assignments. The book’s Twitter account (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism) share the latest industry trends and offer tips for teaching the topic.
Book Synopsis Advertising Media Models by : Roland T. Rust
Download or read book Advertising Media Models written by Roland T. Rust and published by Free Press. This book was released on 1986 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Planning: A Practical Guide, Third Edition by : Jim Surmanek
Download or read book Media Planning: A Practical Guide, Third Edition written by Jim Surmanek and published by McGraw Hill Professional. This book was released on 1996-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
Author :Dr.N.V.SREEDHARAN, Dr. A.S. AMBILY Publisher :Archers & Elevators Publishing House ISBN 13 :9390996996 Total Pages : pages Book Rating :4.3/5 (99 download)
Book Synopsis HAND BOOK ON RESEARCH METHODOLOGY A PRACTICAL GUIDE FOR DOING RESEARCH by : Dr.N.V.SREEDHARAN, Dr. A.S. AMBILY
Download or read book HAND BOOK ON RESEARCH METHODOLOGY A PRACTICAL GUIDE FOR DOING RESEARCH written by Dr.N.V.SREEDHARAN, Dr. A.S. AMBILY and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
