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A Practical Guide To Business Creativity
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Book Synopsis A Practical Guide to Business Creativity by : Jodie Newman
Download or read book A Practical Guide to Business Creativity written by Jodie Newman and published by Icon Books Ltd. This book was released on 2013-11-07 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action. Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.
Book Synopsis Organizational Creativity by : Gerard J. Puccio
Download or read book Organizational Creativity written by Gerard J. Puccio and published by SAGE Publications. This book was released on 2017-03-31 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.
Book Synopsis Creativity In Business (a Practical Guide For Creative Thinking) by : Carol Kinsey Goman
Download or read book Creativity In Business (a Practical Guide For Creative Thinking) written by Carol Kinsey Goman and published by . This book was released on 2004 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis T-Shirts and Suits: A Guide to the Business of Creativity by :
Download or read book T-Shirts and Suits: A Guide to the Business of Creativity written by and published by David Parrish. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business Side of Creativity by : Cameron S. Foote
Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Book Synopsis Organizational Creativity by : Gerard J. Puccio
Download or read book Organizational Creativity written by Gerard J. Puccio and published by SAGE Publications. This book was released on 2017-03-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.
Book Synopsis Creativity in Business by : Carol Kinsey Goman
Download or read book Creativity in Business written by Carol Kinsey Goman and published by Crisp Pub Incorporated. This book was released on 2000 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will walk you through lessons and techniques to uncover your creative potential, learn blocks and blockbusters to creativity, become a confident and innovative problem-solver, and help build a climate for creativity. Everyone has untapped creativity waiting to be released! This book will help you uncover more of your innate creative potential and teach you how to access your creativity at will. Anyone can develop the skills to become a better idea-generator and innovative problem-solver.
Book Synopsis Creativity and Data Marketing by : Becky Wang
Download or read book Creativity and Data Marketing written by Becky Wang and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
Book Synopsis Creativity at Work by : Jeff DeGraff
Download or read book Creativity at Work written by Jeff DeGraff and published by John Wiley & Sons. This book was released on 2002-10-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired results by developing the right practices * Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself
Book Synopsis Creative Thinking in Business by : Carol Kinsey Goman
Download or read book Creative Thinking in Business written by Carol Kinsey Goman and published by . This book was released on 1989-01-01 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative thinking can provide fresh insights and new perspectives on the most routine elements in any job. This book shows how creative thinking skills can be developed more fully.
Book Synopsis In Your Creative Element by : Claire Bridges
Download or read book In Your Creative Element written by Claire Bridges and published by Kogan Page Publishers. This book was released on 2016-12-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.
Book Synopsis The Business of Creativity by : Michael Jacobsen
Download or read book The Business of Creativity written by Michael Jacobsen and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a guide to creative business start-ups. The Creative business sector covers the areas of advertising, architecture, arts and antique markets, crafts, design, designer fashion, film, video and photography; musical and visual performing arts, publishing, radio, software, computer games and electronic publishing; and television. This resource covers business essentials including what foundations to put in place to the business started; how to set up and grow a business; sources of funding and tips for organizing business finances; what angels and other investors look for; where to find support; and the psychology of business success. It also gives actionable advice and essential tips to start and grow a business.
Book Synopsis Business Playground by : Dave Stewart
Download or read book Business Playground written by Dave Stewart and published by Pearson Education. This book was released on 2010-07-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground
Book Synopsis The Radical Innovation Playbook by : Olga Kokshagina
Download or read book The Radical Innovation Playbook written by Olga Kokshagina and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-10-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radical Innovation Playbook is a practical guide that helps innovators and entrepreneurs to harness new, extreme ideas despite complex business barriers along the way. Designed to be easy-to-use The Radical Innovation Playbook provides insight, practical solutions and reusable canvasses to help innovation managers, CEOs, Chief Innovators and directors of innovation labs to develop breakthrough ideas. In this playbook you will learn how to: Make vital decisions about how to plan and share your radical ideas Collect and analyse information to influence and convince others Engage with peers and stakeholders about your innovation project Challenge established company norms and business models Discover, explore and secure investment Gain confidence and skills for a successful launch Reach new markets and commercial channels Build a structure within an organisation that enables innovation to grow Inspire and support future generations to make an impact and achieve success Read The Radical Innovation Playbook and discover how to successfully unleash and develop your breakthrough moment. Olga Kokshagina, RMIT University, Melbourne, Australia Allen Alexander, University of Exeter, UK
Book Synopsis The Business of Design by : Keith Granet
Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Book Synopsis Creative Transformation by : John David Garcia
Download or read book Creative Transformation written by John David Garcia and published by . This book was released on 2005-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Thinking In New Boxes: A New Paradigm for Business Creativity by : Alan Iny
Download or read book Thinking In New Boxes: A New Paradigm for Business Creativity written by Alan Iny and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is paramount if you are to thrive in times of accelerating change or crisis. Learn how to foster the creative mindset that will help you overcome missed opportunities and stay ahead of the competition. In this audio course, Luc de Brabandere and Alan Iny, bestselling authors of Thinking In New Boxes and strategic innovation experts at The Boston Consulting Group, offer a revolutionary framework for sustainable business creativity. Their short lessons teach you ingenious ways to challenge your current perspectives, explore and generate exciting new ideas and solution, and then select and implement the best ones that will drive breakthrough results. This audiobook was created by Penguin Random House. We are pleased to host this content in our library.
