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A Nonparametric Approach To Perceptions Based Market Segmentation Foundations
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Book Synopsis A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations by : Josef A. Mazanec
Download or read book A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations written by Josef A. Mazanec and published by Springer. This book was released on 2012-09-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new series edited by the "Jubiläumsstiftung of the Wirtschaftsuniversität Wien” aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
Book Synopsis A Nonparametric Approach to Perceptions-based Market Segmentation by : Christian Buchta
Download or read book A Nonparametric Approach to Perceptions-based Market Segmentation written by Christian Buchta and published by Springer Verlag. This book was released on 2000 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new series edited by the "Jubiläumsstiftung of the Wirtschaftsuniversität Wien", aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. The Volumes One and Two focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issue in a company's marketing decision making. The analytical tools highlighted in the Foundations' and Applications' Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
Book Synopsis The SAGE Handbook of Tourism Management by : Chris Cooper
Download or read book The SAGE Handbook of Tourism Management written by Chris Cooper and published by SAGE. This book was released on 2021-08-04 with total page 1629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe
Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Book Synopsis Strategic Marketing in Tourism Services by : Rodoula H. Tsiotsou
Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Book Synopsis Advances In Doctoral Research In Management by : Graeme Hutcheson
Download or read book Advances In Doctoral Research In Management written by Graeme Hutcheson and published by World Scientific. This book was released on 2006-07-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide.This first book in the Advances in Doctoral Research in Management series includes both doctoral research papers and a section on doctoral research notes consisting of shorter versions of extended monographs. There is also a section on research methodology papers that builds awareness and provides applications of new methodological concepts, techniques and tools.
Download or read book Journal of Travel Research written by and published by . This book was released on 2006-08 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Analysis written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Data Analysis" in the broadest sense is the general term for a field of activities of ever-increasing importance in a time called the information age. It covers new areas with such trendy labels as, e.g., data mining or web mining as well as traditional directions emphazising, e.g., classification or knowledge organization. Leading researchers in data analysis have contributed to this volume and delivered papers on aspects ranging from scientific modeling to practical application. They have devoted their latest contributions to a book edited to honor a colleague and friend, Hans-Hermann Bock, who has been active in this field for nearly thirty years.
Book Synopsis Handbook of Tourist Behavior by : Metin Kozak
Download or read book Handbook of Tourist Behavior written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
Book Synopsis Tourism Management by : Arch G. Woodside
Download or read book Tourism Management written by Arch G. Woodside and published by CABI. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Book Synopsis Statistical Data Mining and Knowledge Discovery by : Hamparsum Bozdogan
Download or read book Statistical Data Mining and Knowledge Discovery written by Hamparsum Bozdogan and published by CRC Press. This book was released on 2003-07-29 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Massive data sets pose a great challenge to many cross-disciplinary fields, including statistics. The high dimensionality and different data types and structures have now outstripped the capabilities of traditional statistical, graphical, and data visualization tools. Extracting useful information from such large data sets calls for novel approache
Book Synopsis Market Segmentation by : Michel Wedel
Download or read book Market Segmentation written by Michel Wedel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Download or read book Journal of Economic Literature written by and published by . This book was released on 2001 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Early Framers of Tourism Knowledge, Volume III by : Metin Kozak
Download or read book Early Framers of Tourism Knowledge, Volume III written by Metin Kozak and published by Taylor & Francis. This book was released on 2023-06-27 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume III of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.
Book Synopsis Consumer Psychology of Tourism, Hospitality and Leisure by : R. R. Perdue
Download or read book Consumer Psychology of Tourism, Hospitality and Leisure written by R. R. Perdue and published by CABI. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.
Book Synopsis Management Science Applications in Tourism and Hospitality by : Zheng Gu
Download or read book Management Science Applications in Tourism and Hospitality written by Zheng Gu and published by Routledge. This book was released on 2014-01-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA’s strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you’ll be able to: utilize destination benchmarking perform multiunit restaurant productivity assessments using DEA conduct hotel labor productivity assessments using DEA measure and benchmark productivity in the hotel sector using DEA model tourism demand use an improved extrapolative hotel room occupancy rate forecasting technique forecast short-term planning and management for a casino buffet restaurant apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.
Book Synopsis Destination Recommendation Systems by : Daniel R. Fesenmaier
Download or read book Destination Recommendation Systems written by Daniel R. Fesenmaier and published by CABI. This book was released on 2006-01-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the work of leading researchers, this book provides a clear and accessible overview of current research on destination recommendation systems. These systems guide consumer behaviour by enabling Internet users to quickly and effectively find relevant information about travel destinations, attractions, accommodation and transportation. The chapters in this book cover consumer behaviour, perceptual factors influencing consumer choice, and the design of destination recommendation systems. The book examines four different types of destination marketing system and concludes by analysing the future of recommendation systems for travellers.
