The Copywriter's Handbook

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Author :
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Vintage Book of American Women Writers

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Publisher : Vintage
ISBN 13 : 0307744965
Total Pages : 850 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Vintage Book of American Women Writers by : Elaine Showalter

Download or read book The Vintage Book of American Women Writers written by Elaine Showalter and published by Vintage. This book was released on 2011-01-11 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries women have been marginalized and overlooked in American literary history. That injustice is corrected in this entertaining and provocative collection of 350 years of poetry and fiction by American women. From Puritan poet Anne Bradstreet to Margaret Fuller to Harriet Beecher Stowe, readers will encounter scores of lesser-known and forgotten writers who fully deserve to be rediscovered and enjoyed by new generations. Our famous women writers, including contemporary stars like Annie Proux and Jhumpa Lahiri, are showcased in their full literary context, offering an epic overview of the canon in one monumental, dazzling volume. This landmark anthology features the best work of our best American women, and was inspired and informed by the author's groundbreaking history celebrating women writers, A Jury of Her Peers.

A Book of Medical Discourses: in Two Parts

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Publisher : BoD – Books on Demand
ISBN 13 : 338510436X
Total Pages : 154 pages
Book Rating : 4.3/5 (851 download)

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Book Synopsis A Book of Medical Discourses: in Two Parts by : Rebecca Lee Crumpler

Download or read book A Book of Medical Discourses: in Two Parts written by Rebecca Lee Crumpler and published by BoD – Books on Demand. This book was released on 2023-12-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1883.

On Writing Well

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Publisher : Harper Perennial
ISBN 13 : 9780062733030
Total Pages : 300 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis On Writing Well by : William Knowlton Zinsser

Download or read book On Writing Well written by William Knowlton Zinsser and published by Harper Perennial. This book was released on 1994 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warns against common errors in structure, style, and diction, and explains the fundamentals of conducting interviews and writing travel, scientific, sports, critical, and humorous articles.

The First Book in United States History

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Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The First Book in United States History by : Waddy Thompson

Download or read book The First Book in United States History written by Waddy Thompson and published by . This book was released on 1921 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Clear and Simple as the Truth

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Publisher : Princeton University Press
ISBN 13 : 1400887356
Total Pages : 234 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Clear and Simple as the Truth by : Francis-Noël Thomas

Download or read book Clear and Simple as the Truth written by Francis-Noël Thomas and published by Princeton University Press. This book was released on 2017-03-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. In the first half of Clear and Simple, the authors introduce a range of styles--reflexive, practical, plain, contemplative, romantic, prophetic, and others--contrasting them to classic style. Its principles are simple: The writer adopts the pose that the motive is truth, the purpose is presentation, the reader is an intellectual equal, and the occasion is informal. Classic style is at home in everything from business memos to personal letters, from magazine articles to university writing. The second half of the book is a tour of examples--the exquisite and the execrable--showing what has worked and what hasn't. Classic prose is found everywhere: from Thomas Jefferson to Junichirō Tanizaki, from Mark Twain to the observations of an undergraduate. Here are many fine performances in classic style, each clear and simple as the truth. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

A New Handbook of Rhetoric

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Publisher : Penn State Press
ISBN 13 : 0271091525
Total Pages : 273 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis A New Handbook of Rhetoric by : Michele Kennerly

Download or read book A New Handbook of Rhetoric written by Michele Kennerly and published by Penn State Press. This book was released on 2021-07-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like every discipline, Rhetorical Studies relies on a technical vocabulary to convey specialized concepts, but few disciplines rely so deeply on a set of terms developed so long ago. Pathos, kairos, doxa, topos—these and others originate from the so-called classical world, which has conferred on them excessive authority. Without jettisoning these rhetorical terms altogether, this handbook addresses critiques of their ongoing relevance, explanatory power, and exclusionary effects. A New Handbook of Rhetoric inverts the terms of classical rhetoric by applying to them the alpha privative, a prefix that expresses absence. Adding the prefix α- to more than a dozen of the most important terms in the field, the contributors to this volume build a new vocabulary for rhetorical inquiry. Essays on apathy, akairos, adoxa, and atopos, among others, explore long-standing disciplinary habits, reveal the denials and privileges inherent in traditional rhetorical inquiry, and theorize new problems and methods. Using this vocabulary in an analysis of current politics, media, and technology, the essays illuminate aspects of contemporary culture that traditional rhetorical theory often overlooks. Innovative and groundbreaking, A New Handbook of Rhetoric at once draws on and unsettles ancient Greek rhetorical terms, opening new avenues for studying values, norms, and phenomena often stymied by the tradition. In addition to the editor, the contributors include Caddie Alford, Benjamin Firgens, Cory Geraths, Anthony J. Irizarry, Mari Lee Mifsud, John Muckelbauer, Bess R. H. Myers, Damien Smith Pfister, Nathaniel A. Rivers, and Alessandra Von Burg.

On Writing Well, 30th Anniversary Edition

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Publisher : Harper Collins
ISBN 13 : 0062250507
Total Pages : 337 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis On Writing Well, 30th Anniversary Edition by : William Zinsser

Download or read book On Writing Well, 30th Anniversary Edition written by William Zinsser and published by Harper Collins. This book was released on 2012-09-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

The Motor Book

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Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Motor Book by : R. J. Mecredy

Download or read book The Motor Book written by R. J. Mecredy and published by . This book was released on 1903 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Classic Book Jackets

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Publisher : Princeton Architectural Press
ISBN 13 : 9781568984919
Total Pages : 214 pages
Book Rating : 4.9/5 (849 download)

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Book Synopsis Classic Book Jackets by : Thomas Stansfield Hansen

Download or read book Classic Book Jackets written by Thomas Stansfield Hansen and published by Princeton Architectural Press. This book was released on 2005 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Salter's life and work bridged two continents and cultures and spanned the political turmoil of the mid-twentieth century. He survived both world wars, the rise of National Socialism in Germany, and permanent exile in a new land, but nothing halted his tireless and brilliant design work. Classic Book Jackets tells Salter's story and describes the innovative thinking he brought to his clients and students (including his designation of seven jacket types that are still valid today). It includes more than two hundred reproductions of his finest works as well as a complete catalog of his jackets, designs, and lettering jobs for the book trade."--BOOK JACKET.

The Book of Self

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Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Book of Self by : James Oppenheim

Download or read book The Book of Self written by James Oppenheim and published by . This book was released on 1917 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Oreo

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Publisher : New Directions Publishing
ISBN 13 : 081122323X
Total Pages : 156 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Oreo by : Fran Ross

Download or read book Oreo written by Fran Ross and published by New Directions Publishing. This book was released on 2015-07-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering, dazzling satire about a biracial black girl from Philadelphia searching for her Jewish father in New York City Oreo is raised by her maternal grandparents in Philadelphia. Her black mother tours with a theatrical troupe, and her Jewish deadbeat dad disappeared when she was an infant, leaving behind a mysterious note that triggers her quest to find him. What ensues is a playful, modernized parody of the classical odyssey of Theseus with a feminist twist, immersed in seventies pop culture, and mixing standard English, black vernacular, and Yiddish with wisecracking aplomb. Oreo, our young hero, navigates the labyrinth of sound studios and brothels and subway tunnels in Manhattan, seeking to claim her birthright while unwittingly experiencing and triggering a mythic journey of self-discovery like no other.

From Dissertation to Book

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Publisher : University of Chicago Press
ISBN 13 : 022606218X
Total Pages : 178 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis From Dissertation to Book by : William Germano

Download or read book From Dissertation to Book written by William Germano and published by University of Chicago Press. This book was released on 2014-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.

On Writing Well

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Publisher : HarperCollins Publishers
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis On Writing Well by : William Knowlton Zinsser

Download or read book On Writing Well written by William Knowlton Zinsser and published by HarperCollins Publishers. This book was released on 1985 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does. Whether you want to write about people or places, science and technology, business, sports, the arts, or about yourself in the increasingly popular memoir genre, On Writing Well offers you both fundamental principles as well as the insights of a distinguished practitioner. How to Write a Memoir tells you how to write the story of your life. Everyone has a story - whether you're a professional writer or just want to validate your personal and family reminiscences, William Zinsser explains how to do it, and do it well.

Writing and Rhetoric Book 2: Narrative 1

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Publisher :
ISBN 13 : 9781600512193
Total Pages : 0 pages
Book Rating : 4.5/5 (121 download)

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Book Synopsis Writing and Rhetoric Book 2: Narrative 1 by : Narrative Tchr

Download or read book Writing and Rhetoric Book 2: Narrative 1 written by Narrative Tchr and published by . This book was released on 2013-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing & Rhetoric Book 2: Narrative 1 Teacher's Edition includes the complete student text, as well as answer keys, teacher's notes, and explanations. For every writing assignment, this edition also supplies diescriptions adn examples of what excellent student writing should look like, providing the teacher with meaningful and concrete guidance.

Stolen Words

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Publisher : Harvest Books
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Stolen Words by : Thomas Mallon

Download or read book Stolen Words written by Thomas Mallon and published by Harvest Books. This book was released on 2001 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on the subject of plagiarism (The New York Times) is updated with a new afterword about the Internet. What is plagiarism, and why is it such a big deal? Since when is originality considered an indispensable attribute of authorship? Stolen Words is a deft and well-informed history of the sin every writer fears from every angle. Award-winning author Thomas Mallon begins in the seventeenth century and pushes forward toward scandals in publishing, academia, and Hollywood, exploring the motivations, consequences, and emotional reverberations of an intriguing and distressingly widespread practice. In this now-classic study, Mallon proves himself to be one of our most versatile, original, and delightful writers.

The Official Preppy Handbook

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Publisher : Workman Publishing
ISBN 13 : 9780894801402
Total Pages : 228 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Official Preppy Handbook by : Lisa Birnbach

Download or read book The Official Preppy Handbook written by Lisa Birnbach and published by Workman Publishing. This book was released on 1980 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: