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A Narrative Approach To Business Growth
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Book Synopsis A Narrative Approach to Business Growth by : Mona Ericson
Download or read book A Narrative Approach to Business Growth written by Mona Ericson and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to open up previously marginalized perspectives in research on growth through this incorporation of storytelling - one of the most fundamental features of human life. Thus, the concepts of business growth and entrepreneurial activity described in this book are brought to life for the student, scholar and reader in a way that more conventional analyses cannot achieve. The author also uses the concept of plot as a means to interconnect practitioners growth-related activities and concomitant changes. The firm becomes a living and evolving concept rather than a singular unit to be studied. A Narrative Approach to Business Growth offers a detailed case study that illustrates the value of this increasingly important approach to the study of business growth. The rich, empirically oriented material in this book allows the reader to make sense of, learn about and vicariously experience a variety of growth activities and their dynamic relationships. Scholars and students of business growth, entrepreneurship and strategy will find this bookcompelling and eye-opening.
Book Synopsis Marketing Communications by : Micael Dahlen
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Book Synopsis Storytelling in Organizations by : Karin Thier
Download or read book Storytelling in Organizations written by Karin Thier and published by Springer. This book was released on 2018-03-31 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies. The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations! George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)
Book Synopsis Narrative and Innovation by : Andreas P. Müller
Download or read book Narrative and Innovation written by Andreas P. Müller and published by Springer Science & Business Media. This book was released on 2013-02-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.
Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Book Synopsis Career Counseling by : Larry Cochran
Download or read book Career Counseling written by Larry Cochran and published by SAGE. This book was released on 1997-04-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: While personality traits and talents may help to predict a predisposition to a career type, this method of analysis neglects the influences of human purpose, passion, and life history. In Career Counseling, author Larry Cochran fills the void by introducing the theory of narrative construction, a method of counseling that injects personal identity into career development in a practical way. Cochran demonstrates how literary models and constructivist methods can be used in career development to provide the essential subjective dimension that has been lacking in practical counseling. In addition, he provides the innovative materials that are necessary for making this process both efficient and effective. This volume will be widely used by scholars and professionals in the fields of career counseling, clinical/counseling psychology, social psychology, and management.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis What is Narrative Therapy? by : Alice Morgan
Download or read book What is Narrative Therapy? written by Alice Morgan and published by Gecko 2000. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling book is an easy-to-read introduction to the ideas and practices of narrative therapy. It uses accessible language, has a concise structure and includes a wide range of practical examples. What Is Narrative Practice? covers a broad spectrum of narrative practices including externalisation, re-membering, therapeutic letter writing, rituals, leagues, reflecting teams and much more. If you are a therapist, health worker or community worker who is interesting in applying narrative ideas in your own work context, this book was written with you in mind.
Book Synopsis Handbook of Longitudinal Research Methods in Organisation and Business Studies by : Melanie E. Hassett
Download or read book Handbook of Longitudinal Research Methods in Organisation and Business Studies written by Melanie E. Hassett and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is a very timely contribution to organization and business studies. Most calls for longitudinal research are made in sections of published work that deal with limitations of the study or suggestions for further research. This book places longitudinal research methods at center stage. With its practical, hands-on approach it guides us how to design a longitudinal study in and around organizations whether qualitative or quantitative and how to implement it. I warmly recommend this Handbook to ambitious senior and junior researchers. It makes the commonly presented excuses for not undertaking longitudinal research completely redundant. Rebecca Piekkari, Aalto University, School of Business in Helsinki, Finland This is a very timely book that fills an important gap in the field of research methods. So far very little attention has been paid to longitudinal research methods, while the usefulness of this type of research has often been discussed in many papers and conferences. Insights provided by scholars who have been doing this type of research provide useful guidelines for anyone interested in research methods from senior scholars to young researchers and PhD candidates. This volume will serve as an excellent complement to the existing range of books on research methods. Pervez Ghauri, Kings College London, UK This innovative Handbook demonstrates that there is no single best approach to conducting longitudinal studies. At their best, longitudinal research designs yield rich, contextualised, multilevel and deep understanding of the studied phenomenon. The lack of resources in terms of time, funding and people can pose a serious challenge to conducting longitudinal research. This book tackles many of these challenges and discusses the role of longitudinal research programmes in overcoming such obstacles. This book shows how longitudinal research methods enable the understanding of dynamics, mechanisms, causalities and interrelationships of organizational and business concepts in context and in relation to time. It discusses the richness and versatility of longitudinal research and offers, to students and experienced scholars alike, numerous viewpoints, reflections and personal accounts about conducting longitudinal research, from planning and fieldwork to reporting and managing of research projects.
Book Synopsis The Business Model Book by : Adam J. Bock
Download or read book The Business Model Book written by Adam J. Bock and published by Pearson UK. This book was released on 2017-12-20 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. Every company has a business model. When the business model works, the company creates value. Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time—so should your business model. Understand how and why business models matter to your organisations success Learn how to evaluate and test business models to identify the most appropriate model Use the business model life-cycle approach to keep your business model relevant and successful. “Clever, innovative, and simple -- a must read workbook for entrepreneurs!” Charles CHEN Yidan, Co-Founder, Tencent Holdings. “Buy it. Read it. Most importantly, use it!” John Mullins, London Business School, Author of The Customer-Funded Business and The New Business Road Test. “This may well turn out to be your scrapbook for business models. An excellent resource that will get your ideas flowing!” Shane Corstorphine, VP, Regional Growth (Global Regions) and General Manager (Americas), Skyscanner.
Book Synopsis Narrative Organizations by : Christine Erlach
Download or read book Narrative Organizations written by Christine Erlach and published by Springer Nature. This book was released on 2020-07-27 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
Book Synopsis Business Storytelling by : Rebecca Fox
Download or read book Business Storytelling written by Rebecca Fox and published by Independently Published. This book was released on 2023-08-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how you can transcend the ordinary business communication with the transformative power of storytelling! Presenting the Special Report on "Business Storytelling: Harnessing Communication for Strategic Growth". Captivatingly curated by Rebecca Fox, the 'Storyteller of Commerce', this guide is not your ordinary business manual. It is a beacon of knowledge illuminating the untapped strength of business narratives and how they can herald strategic growth. Replacing jargon and endless data with narratives, this report promises to open up a new, unexplored dimension of corporate communication. Through the power of storytelling, create profound human connections that inspire action and spark growth. Backed by a range of case studies and enriched with practical insights, this guide is set to redefine the paradigms of business success. The Art and Science of Business Storytelling Understanding the Power of Story in Corporate Communication The Psychology of Storytelling: Creating Emotional Resonance Crafting Your Company's Narrative: Where to Start Strategic Storytelling: Frameworks and Techniques Amplifying Brand Identity Through Storytelling Utilizing Storytelling in Leadership and Employee Engagement Crisis Management: The Role of Storytelling Digital Storytelling: Integrating Technology and Narrative Case Studies: Successful Business Storytelling Examples With a refreshing and engaging approach, this Special Report will transform the way you perceive and practice business communication. Whether you're a burgeoning start-up, an established corporation, or a curious individual, there is a story in you awaiting to rewrite your road to growth and success. Embrace the power of storytelling and step into a world of limitless possibilities!
Book Synopsis Self-Narratives by : Hubert J. M. Hermans
Download or read book Self-Narratives written by Hubert J. M. Hermans and published by Guilford Press. This book was released on 2001-06-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapters describe how clinicians can work with what is openly discussed, and how to ascertain less conscious events and motives. A powerful clinical tool that enhances cooperation between the client and therapist, the model delineated in this volume can be used in a wide variety of settings and is easily integrated with a range of orientations. Providing complete guidelines for its clinical use, Self-Narratives is an ideal resource for psychotherapists and counselors alike. Teachers or trainers who want to educate students in self-knowledge and self-reflection will find here an ideal method for stimulating these processes.
Book Synopsis A Narrative Approach to Social Media Mourning by : Korina Giaxoglou
Download or read book A Narrative Approach to Social Media Mourning written by Korina Giaxoglou and published by Routledge. This book was released on 2020-06-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how social media are reconfiguring dying, death, and mourning. Taking a narrative approach, it argues that dying, death, and mourning are shared online as small stories of the moment, which are organized around transgressive moments and events with motivational, participatory, or connective scope. Through the different case studies discussed, this book presents an empirical framework for analyzing small stories of dying, death and mourning as practices of sharing which become associated with specific modes of affective positioning, i.e. modulations of different degrees of distance or proximity to the death event and the dead, the networked audience(s), and the affective self. The book calls for the study of affect as integral to narrative activity and opens up broader questions about how stories and emotion are mobilized in digital cultures for accruing audiences, value (social or economic), and visibility. It will be of interest to researchers in narrative analysis, the anthropology and sociology of emotion, digital communication, media and cultural studies, and (digital) death and dying.
Book Synopsis Narratives in Social Science Research by : Barbara Czarniawska-Joerges
Download or read book Narratives in Social Science Research written by Barbara Czarniawska-Joerges and published by SAGE. This book was released on 2004-03-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides: an historical overview of the development of the narrative approach; a guide to how narrative methods can be applied in fieldwork; how to incorporate a narrative approach within a field project; guidelines for interpreting collected or produced narratives; and useful guides for further reading.
Book Synopsis Narrative Economics by : Robert J. Shiller
Download or read book Narrative Economics written by Robert J. Shiller and published by Princeton University Press. This book was released on 2020-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.
Download or read book Business Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-16 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.
