A Multidisciplinary Cognitive Behavioural Framework Of Impulse Buying

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A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying

Author : Sarah Hong Xiao
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying by : Sarah Hong Xiao

Download or read book A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying written by Sarah Hong Xiao and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impulse buying (IB) is one of the most fragmented concepts in the marketing and consumer literature. This has resulted in some contradictory findings and a lack of an overarching theoretical framework for understanding the IB process and its outcomes. Based on a systematic review of the literature published over the past 60 years, the authors synthesize various research perspectives into a comprehensive multidisciplinary framework of IB - linking antecedents, triggers, the buying act and post-purchase outcomes. The paper makes four specific contributions relevant to both academic researchers and practitioners. First, it provides a comprehensive understanding of IB as a process and outcome, by systematically reviewing the existing literature. Second, it specifically recognizes and discusses the triggers of IB, by drawing on literature related to the buying process, intentions and motivations. Third, this is the first meta-analysis review in the area. Finally, it considers the potential consequences of IB that lead to subsequent IB, and provides a framework for future investigation. This paper also addresses a problem of relevance to both academics and practitioners, proposing further research and managerial implications.

Online Impulse Buying and Cognitive Dissonance

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

ITJEMAST 10(12) 2019

Author :
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis ITJEMAST 10(12) 2019 by :

Download or read book ITJEMAST 10(12) 2019 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Ambient Communications and Computer Systems

Author : Yu-Chen Hu
Publisher : Springer Nature
ISBN 13 : 9811679525
Total Pages : 620 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Ambient Communications and Computer Systems by : Yu-Chen Hu

Download or read book Ambient Communications and Computer Systems written by Yu-Chen Hu and published by Springer Nature. This book was released on 2022-05-07 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features high-quality, peer-reviewed papers from the Fourth International Conference on Recent Advancements in Computer, Communication, and Computational Sciences (RACCCS 2021), held at Aryabhatta College of Engineering and Research Center, Ajmer, India, on August 20–21, 2021. Presenting the latest developments and technical solutions in computational sciences, it covers a variety of topics, such as intelligent hardware and software design, advanced communications, intelligent computing technologies, advanced software engineering, the web and informatics, and intelligent image processing. As such, it helps those in the computer industry and academia to use the advances in next-generation communication and computational technology to shape real-world applications.

Re-Modeling the Brand Purchase Funnel

Author : Alexander Dierks
Publisher : Springer
ISBN 13 : 3658178221
Total Pages : 401 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Re-Modeling the Brand Purchase Funnel by : Alexander Dierks

Download or read book Re-Modeling the Brand Purchase Funnel written by Alexander Dierks and published by Springer. This book was released on 2017-04-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.

Neuromanagement and Neuromarketing

Author : Vincenzo Russo
Publisher : Frontiers Media SA
ISBN 13 : 2889748065
Total Pages : 172 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Neuromanagement and Neuromarketing by : Vincenzo Russo

Download or read book Neuromanagement and Neuromarketing written by Vincenzo Russo and published by Frontiers Media SA. This book was released on 2022-10-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Perspectives and Trends in Education and Technology

Author : Anabela Mesquita
Publisher : Springer Nature
ISBN 13 : 9811650632
Total Pages : 1003 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Perspectives and Trends in Education and Technology by : Anabela Mesquita

Download or read book Perspectives and Trends in Education and Technology written by Anabela Mesquita and published by Springer Nature. This book was released on 2021-11-17 with total page 1003 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality, peer-reviewed papers from the International Conference in Information Technology & Education (ICITED 2021), to be held at the ESPM – Higher School of Advertising and Marketing, Sao Paulo, Brazil, between the 15th and the 17th of July 2021. The book covers a specific field of knowledge. This intends to cover not only two fields of knowledge – Education and Technology – but also the interaction among them and the impact/result in the job market and organizations. It covers the research and pedagogic component of Education and Information Technologies but also the connection with society, addressing the three pillars of higher education. The book addresses impact of pandemic on education and use of technology in education. Finally, it also encourages companies to present their professional cases which is discussed. These can constitute real examples of how companies are overcoming their challenges with the uncertainty of the market.

Wedding Planning and Management

Author : Maggie Daniels
Publisher : Routledge
ISBN 13 : 1000091147
Total Pages : 534 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Wedding Planning and Management by : Maggie Daniels

Download or read book Wedding Planning and Management written by Maggie Daniels and published by Routledge. This book was released on 2020-08-11 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice. Key features of the third edition include: Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings. Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors. Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business. Over 100 international case studies exploring cultural traditions, vendor relations and best practice. A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank. This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.

Impulse Buying: Concepts, Frameworks and Consumer Insights

Author : Dr. C. Nagadeepa
Publisher : Shanlax Publications
ISBN 13 : 9391373577
Total Pages : 74 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Impulse Buying: Concepts, Frameworks and Consumer Insights by : Dr. C. Nagadeepa

Download or read book Impulse Buying: Concepts, Frameworks and Consumer Insights written by Dr. C. Nagadeepa and published by Shanlax Publications. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.

To Buy Or Not to Buy?

Author : Wei Chen Ma
Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.:/5 (913 download)

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Book Synopsis To Buy Or Not to Buy? by : Wei Chen Ma

Download or read book To Buy Or Not to Buy? written by Wei Chen Ma and published by . This book was released on 2013 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emotions as key drivers of consumer behaviors: A multidisciplinary perspective

Author : Debora Bettiga
Publisher : Frontiers Media SA
ISBN 13 : 2832519571
Total Pages : 139 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Emotions as key drivers of consumer behaviors: A multidisciplinary perspective by : Debora Bettiga

Download or read book Emotions as key drivers of consumer behaviors: A multidisciplinary perspective written by Debora Bettiga and published by Frontiers Media SA. This book was released on 2023-04-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cognitive Behavioural Processes Across Psychological Disorders

Author : Allison G. Harvey
Publisher : Oxford University Press, USA
ISBN 13 : 9780198528883
Total Pages : 380 pages
Book Rating : 4.5/5 (288 download)

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Book Synopsis Cognitive Behavioural Processes Across Psychological Disorders by : Allison G. Harvey

Download or read book Cognitive Behavioural Processes Across Psychological Disorders written by Allison G. Harvey and published by Oxford University Press, USA. This book was released on 2004 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readership: Academics, clinical psychologists and psychiatrists, cognitive behavioural therapists, and undergraduate and postgraduate students in clinical psychology

The future of energy efficiency in post-COVID-19 era

Author : Muhammad Mohsin
Publisher : Frontiers Media SA
ISBN 13 : 2832523102
Total Pages : 413 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis The future of energy efficiency in post-COVID-19 era by : Muhammad Mohsin

Download or read book The future of energy efficiency in post-COVID-19 era written by Muhammad Mohsin and published by Frontiers Media SA. This book was released on 2023-06-22 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumers

Author : Eric J. Arnould
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 912 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Consumers by : Eric J. Arnould

Download or read book Consumers written by Eric J. Arnould and published by Irwin/McGraw-Hill. This book was released on 2004 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.

Occupational Therapy Practice Framework: Domain and Process

Author : Aota
Publisher : AOTA Press
ISBN 13 : 9781569003619
Total Pages : 51 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Occupational Therapy Practice Framework: Domain and Process by : Aota

Download or read book Occupational Therapy Practice Framework: Domain and Process written by Aota and published by AOTA Press. This book was released on 2014 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: As occupational therapy celebrates its centennial in 2017, attention returns to the profession's founding belief in the value of therapeutic occupations as a way to remediate illness and maintain health. The founders emphasized the importance of establishing a therapeutic relationship with each client and designing an intervention plan based on the knowledge about a client's context and environment, values, goals, and needs. Using today's lexicon, the profession's founders proposed a vision for the profession that was occupation based, client centered, and evidence based--the vision articulated in the third edition of the Occupational Therapy Practice Framework: Domain and Process. The Framework is a must-have official document from the American Occupational Therapy Association. Intended for occupational therapy practitioners and students, other health care professionals, educators, researchers, payers, and consumers, the Framework summarizes the interrelated constructs that describe occupational therapy practice. In addition to the creation of a new preface to set the tone for the work, this new edition includes the following highlights: a redefinition of the overarching statement describing occupational therapy's domain; a new definition of clients that includes persons, groups, and populations; further delineation of the profession's relationship to organizations; inclusion of activity demands as part of the process; and even more up-to-date analysis and guidance for today's occupational therapy practitioners. Achieving health, well-being, and participation in life through engagement in occupation is the overarching statement that describes the domain and process of occupational therapy in the fullest sense. The Framework can provide the structure and guidance that practitioners can use to meet this important goal.

Interpreting Consumer Choice

Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1135238081
Total Pages : 370 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Interpreting Consumer Choice by : Gordon Foxall

Download or read book Interpreting Consumer Choice written by Gordon Foxall and published by Routledge. This book was released on 2009-09-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

Economics Lab

Author : Alessandra Cassar
Publisher : Routledge
ISBN 13 : 1134347731
Total Pages : 248 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Economics Lab by : Alessandra Cassar

Download or read book Economics Lab written by Alessandra Cassar and published by Routledge. This book was released on 2004-01-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laboratory experiments with human subjects now provide crucial data in most fields of economics and there has been a tremendous upsurge in interest in this relatively new field of economics. This textbook introduces the student to the world of experimental economics. Contributors including Reinhard Selten and Axel Leijonhufvud that s