Author : Gary Donaldson
Publisher : Rowman & Littlefield
ISBN 13 : 9780742548008
Total Pages : 216 pages
Book Rating : 4.5/5 (48 download)
Book Synopsis The First Modern Campaign by : Gary Donaldson
Download or read book The First Modern Campaign written by Gary Donaldson and published by Rowman & Littlefield. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two men on the screen could not know what was to come in their lives, and what was to happen to a nation as elections went electric. Donaldson (history, Xavier U.) concentrates wisely on the political developments and the fine points of the first media-driven presidential election campaign, when both Kennedy and Nixon were feeling their way across a political and journalistic minefield. He covers the debates, of course, but also carefully examines the marketing of the candidates, the political and electoral fallout of campaign events, and the reasons why those haunting images are etched deep into every campaign since. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com).