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Author : Kelley Capron
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (94 download)
Download or read book A Master's Degree in Fashion Merchandising written by Kelley Capron and published by . This book was released on 2015 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stacy Stewart Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628924489
Total Pages : 1460 pages
Book Rating : 4.6/5 (289 download)
Download or read book CAD for Fashion Design and Merchandising written by Stacy Stewart Smith and published by Bloomsbury Publishing USA. This book was released on 2014-02-07 with total page 1460 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering.
Author : Tim Jackson
Publisher : Bloomsbury Publishing
ISBN 13 : 1137092718
Total Pages : 240 pages
Book Rating : 4.1/5 (37 download)
Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Author : Mary G. Wolfe
Publisher : Goodheart-Wilcox Publisher
ISBN 13 : 9781635631494
Total Pages : 0 pages
Book Rating : 4.6/5 (314 download)
Download or read book Fashion Marketing & Merchandising written by Mary G. Wolfe and published by Goodheart-Wilcox Publisher. This book was released on 2018-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Author : Michael Londrigan
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501317806
Total Pages : 272 pages
Book Rating : 4.5/5 (13 download)
Download or read book Fashion Supply Chain Management written by Michael Londrigan and published by Bloomsbury Publishing USA. This book was released on 2018-08-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer. -Industry Interviews provide real-world insight and application from professionals who have contributed to the industry -Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy -Notes from the Field sidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry
Author : Marian H. Jernigan
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.:/5 (89 download)
Download or read book Fashion Merchandising and Marketing written by Marian H. Jernigan and published by Prentice Hall. This book was released on 1990 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
Author : David Shaw
Publisher : Bloomsbury Publishing
ISBN 13 : 1474252931
Total Pages : 176 pages
Book Rating : 4.4/5 (742 download)
Download or read book Fashion Buying written by David Shaw and published by Bloomsbury Publishing. This book was released on 2017-01-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Author : Judy Black
Publisher : Crestwood House
ISBN 13 : 9780382247477
Total Pages : 52 pages
Book Rating : 4.2/5 (474 download)
Download or read book Now Hiring: Fashion written by Judy Black and published by Crestwood House. This book was released on 1994-08 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Sukhvir Singh
Publisher : LWRN Studio
ISBN 13 : 8196725647
Total Pages : 158 pages
Book Rating : 4.1/5 (967 download)
Download or read book Fashion Merchandising written by Dr Sukhvir Singh and published by LWRN Studio. This book was released on 2024-03-02 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "Fashion Merchandising" authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon. This book is the culmination of years of research, teaching, and industry experience, aimed at providing readers with a comprehensive understanding of the intricacies of fashion business and merchandising. Fashion merchandising is a dynamic field that sits at the intersection of creativity and commerce. It encompasses a wide range of activities, from trend forecasting and product development to retail management and consumer behaviour analysis. In this book, I have endeavoured to cover these diverse aspects comprehensively, offering readers a holistic view of the fashion merchandising landscape. Throughout the chapters of this book, readers will embark on a journey that explores the fundamental principles of fashion merchandising, delves into the intricacies of retail management, and examines the latest trends and technologies shaping the industry. Drawing from real-world examples and case studies, I have sought to provide practical insights and actionable strategies that readers can apply in their academic pursuits and professional endeavours. Whether you are a student aspiring to enter the world of fashion, an educator seeking to enhance your curriculum, or a seasoned professional looking to stay abreast of industry trends, "Fashion Merchandising" offers something for everyone. It is my sincere hope that this book serves as a valuable resource and inspires readers to embark on their own journey of exploration and discovery within the dynamic realm of fashion merchandising.
Author : Eleonora Pantano
Publisher : Emerald Group Publishing
ISBN 13 : 1838676651
Total Pages : 172 pages
Book Rating : 4.8/5 (386 download)
Download or read book Retail Futures written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2020-10-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Author : Kathryn Hagen
Publisher : Waveland Press
ISBN 13 : 1478635568
Total Pages : 592 pages
Book Rating : 4.4/5 (786 download)
Download or read book Fashion Illustration for Designers written by Kathryn Hagen and published by Waveland Press. This book was released on 2017-05-03 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion design begins in the designer’s creative mind, and drawing is the crucial next step to communicating creative ideas to others to bring those ideas to reality. Clear, expressive drawings engage and bring together people in patternmaking, production, marketing, and all other facets of the fashion business, ensuring that everyone shares the same vision that originates with the designer. Kathryn Hagen brings decades of experience teaching design students how best to translate their ideas into drawings. She opens with basic drawing skills using both hand tools and computer techniques before moving on to applying those skills to both the human figure and the specifics of various types of clothing. Throughout the book she exposes designers to myriad techniques and styles, encouraging each individual to discover what works best for him or her. Each chapter ends with practice exercises as well as visual references to review and reinforce material learned in the chapter lessons. Videos demonstrating hands-on examples can be viewed at waveland.com/Hagen, with emphasis on distressed fabrics and novelty treatments. 84 pages of color present a wide variety of rendering techniques.
Author : Helen Agnes Bray
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.A/5 ( download)
Download or read book Textile Fibers and Fabrics written by Helen Agnes Bray and published by . This book was released on 1926 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roslyn Dolber
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.0/5 ( download)
Download or read book Opportunities in Fashion written by Roslyn Dolber and published by . This book was released on 1980 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Ramesh Babu
Publisher : Woodhead Publishing India in T
ISBN 13 : 9789385059490
Total Pages : 0 pages
Book Rating : 4.0/5 (594 download)
Download or read book Fashion Marketing Management written by V. Ramesh Babu and published by Woodhead Publishing India in T. This book was released on 2019-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.
Author : Rosemary Varley
Publisher :
ISBN 13 : 9781350340541
Total Pages : 0 pages
Book Rating : 4.3/5 (45 download)
Download or read book Fashion Management written by Rosemary Varley and published by . This book was released on 2025 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by expert academics and experienced author team Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach covering businesses from India to Sweden, and range of real-life case studies analysing businesses from behemoths, including ASOS and Hermès, to SMEs, such as Elvis and Kresse, it is the ideal companion for all students looking to prepare not only for their exams, but also for life working in the competitive world of fashion"--
Author : Dee A. Shanley
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (186 download)
Download or read book An Evaluation of the Effectiveness of the Fashion Merchandising Four Year Degree Program at the University of Wisconsin-Stevens Point written by Dee A. Shanley and published by . This book was released on 1988 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosy Boardman
Publisher : Routledge
ISBN 13 : 0429868987
Total Pages : 241 pages
Book Rating : 4.4/5 (298 download)
Download or read book Fashion Buying and Merchandising written by Rosy Boardman and published by Routledge. This book was released on 2020-05-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
