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Author : T. J. Collette
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (233 download)
Download or read book A Manual for Bankers in Sales Techniques and Bank Services Marketing written by T. J. Collette and published by . This book was released on 1964 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 1118065719
Total Pages : 214 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author : Linda Richardson
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bankers in the Selling Role written by Linda Richardson and published by . This book was released on 1984-09-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to guide--subtitled A Consultative Guide to Cross-Selling--designed to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.
Author : R. Eric Reidenbach
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Nagdeman
Publisher : John Wiley & Sons
ISBN 13 : 0470467541
Total Pages : 288 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Professional's Guide to Financial Services Marketing written by Jay Nagdeman and published by John Wiley & Sons. This book was released on 2009-04-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 113485059X
Total Pages : 694 pages
Book Rating : 4.1/5 (348 download)
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2017-11-07 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1136403051
Total Pages : 417 pages
Book Rating : 4.1/5 (364 download)
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author : Mary Ann Pezzullo
Publisher :
ISBN 13 : 9780899823171
Total Pages : 440 pages
Book Rating : 4.8/5 (231 download)
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda Richardson
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.3/5 (9 download)
Download or read book 101 Tips for Selling Financial Services written by Linda Richardson and published by . This book was released on 1986-01-17 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a nationally known sales trainer, this compact guide to selling financial products and services addresses 101 common situations that cause trouble for sales representatives. Each trap is described in depth, with specific examples that show how to turn the trap into an opportunity. New sales people, seasoned reps, and trainers and sales managers in banking, brokerage, insurance, and related fields who must adapt to a more aggressive marketing environment will find over a hundred guidelines and pointers for increasing productivity, and specific techniques for handling objections, mastering the ``incremental'' close, increasing self-awareness--even obtaining valuable ``intelligence'' from clients and competitors.
Author : Tina Harrison
Publisher : Routledge
ISBN 13 : 1134095554
Total Pages : 607 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Author : Merlin Gackle
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bankers as Brokers written by Merlin Gackle and published by Irwin Professional Publishing. This book was released on 1994 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Until recently, bankers could do little to stop the flow of customer deposits into non-bank investment products. Not only were they facing disintermediation of dollars but, perhaps more importantly, disintermediation of customers as well." "Now banks can fight back - by offering their customers the full range of financial products that they have been looking for. Bankers as Brokers is the banker's definitive guide to starting, running and succeeding with an investment products line." "This comprehensive overview takes bankers through the critical elements of the investment products business, helping financial institutions develop a program that fits their needs and their customers." "Bankers as Brokers offers strategies on increasing income, customer retention and new business with a wholly integrated program. It also identifies and addresses the potential problems in the area, including deposit cannibalization and regulatory concerns." "Bankers as Brokers tackles the following issues and more: building a better bank through brokerage; reviewing, adopting, promoting and selling investment products; leveraging customer trust with financial planning services; specific needs and concerns of community banks; creating a full-service financial center by offering investment products; dramatic changes in customer needs and how to meet them; high-tech marketing methods that target new customers; integrating investment products with the "rest" of the bank; and the growing regulatory and compliance concerns for banks." "Both an assessment of today's market and a road map for the future, Bankers as Brokers can help bankers chart the course to record-setting profitability."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author : Leo Onyiriuba
Publisher : CreateSpace
ISBN 13 : 9781484803431
Total Pages : 412 pages
Book Rating : 4.8/5 (34 download)
Download or read book Drives and Tasks in Bank Marketing written by Leo Onyiriuba and published by CreateSpace. This book was released on 2013 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some bankers feel they do not have to read any book to do their marketing jobs well. They think that all they need to succeed in marketing are flair, ability to network, personal contacts, and entreaty. Doing so, they simply do things that tend to gratify expediency of the marketing situation in which they find themselves. Of course the foregoing views are erroneous. The factors on which the erroneous views hinge relate to, and could be useful in, only certain personal selling assignments. Otherwise, in executing complex marketing tasks, such factors would hardly be relevant. Of the twenty-two chapters of this book, for instance, such factors gained value in only one and a half chapters (see chapters five and twenty-two). This implies that bank marketing transcends the picture of it portrayed by those bankers. Unfortunately, while the erroneous views persist, there are skills gaps in customer service and managing banking relationships. The irony of this situation is that marketing provides structure for, and nourishes, these important functions. In fact, customer service and relationship management are the major building blocks of bank marketing. In writing this book, the author demonstrate the practical issues, lessons, and solutions with which bankers and customers must contend, with suggestions on how to meet their mutual expectations and needs. Enriched with market researches, empirical data, literature reviews, and theoretical analyses, the book underscores the interdependence of knowledge of theory and practice for the success of marketing in banking. Its target market includes practising bankers, business schools and students. The book is divided into five sections, and covers major aspects of bank marketing as follows: Section I: General principles, goals, and tasks Marketing of financial services - an overview Financial services marketing environment Market analysis, segmentation, and targeting Marketing planning - bases, tasks, and issues Calls, prospecting for accounts, and negotiating transactions Marketing and operations duel Section II: Customer service - orientation, Standard, and measures Customer definition, analysis, and service Enthroning ideals of customer service Service orientation and disposition of employees Operations risks, errors, and frauds Section III: Springboard for bank marketing Relationship management strategies, drives and practices Account management goals and responsibilities Liquidity - staving off treasury crisis Section IV: Markets structure, behaviour, and strategies Retail banking and small businesses Consumer banking sector, behaviour, and analysis Commercial banking sector and middle-tier market Corporate banking sector and strategies Government and public sector Section V: Marketing tools, mix, and strategies Product concepts, development and policy Pricing decisions, strategy, and policy Promotional strategies, practices, and influences Distribution and financial services delivery system "Drives and tasks in bank marketing" is certainly an invaluable text for practitioners and students alike."
Author : Sheila Black
Publisher :
ISBN 13 : 9780861761814
Total Pages : 179 pages
Book Rating : 4.7/5 (618 download)
Download or read book Handbook of Marketing and Selling Bank Services written by Sheila Black and published by . This book was released on 1985 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth H. Marks
Publisher : John Wiley & Sons
ISBN 13 : 111819862X
Total Pages : 400 pages
Book Rating : 4.1/5 (181 download)
Download or read book Middle Market M & A written by Kenneth H. Marks and published by John Wiley & Sons. This book was released on 2012-01-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth coverage in a single handbook of the middle market based on the body of knowledge of the Certified M&A Advisor credential program M&A advisors have an unprecedented opportunity in the middle market with the generational transfer of wealth and capital being deployed by private equity and corporate investors. Middle Market M&A: Handbook for Investment Banking and Business Consulting is a must-read for investment bankers, M&A intermediaries and specialists, CPAs and accountants, valuation experts, deal and transaction attorneys, wealth managers and investors, corporate development leaders, consultants and advisors, CEOs, and CFOs. Provides a holistic overview and guide on mergers, acquisitions, divestitures and strategic transactions of companies with revenues from $5 million to $500 million Encompasses current market trends, activities, and strategies covering pre, during, and post transaction Addresses the processes and core subject areas required to successfully navigate and close deals in the private capital market Includes content on engagement and practice management for those involved in the M&A business This practical guide and reference is also an excellent primer for those seeking to obtain their FINRA Series 79 license.
Author : Jain, Dhiraj
Publisher : IGI Global
ISBN 13 : 1522540369
Total Pages : 331 pages
Book Rating : 4.5/5 (225 download)
Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Service written by and published by . This book was released on 1918 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Ogden Ross
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing in Commercial Banks written by W. Ogden Ross and published by . This book was released on 1968 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
