Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download A Managers Guide To Stochastic Brand Choice Models full books in PDF, epub, and Kindle. Read online A Managers Guide To Stochastic Brand Choice Models ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : John Keon
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.:/5 (81 download)
Download or read book A Manager's Guide to Stochastic Brand Choice Models written by John Keon and published by . This book was released on 1979 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Liyu Zhu
Publisher : VDM Publishing
ISBN 13 : 9783836461368
Total Pages : 168 pages
Book Rating : 4.4/5 (613 download)
Download or read book Discrete Brand Choice Models written by Liyu Zhu and published by VDM Publishing. This book was released on 2008 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we study brand choice problem via the following three perspectives: a companys market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model for brand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to the dynamic pricing problem occurring in production-inventory systems with jump events. Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.
Author : Frank Myron Bass
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (796 download)
Download or read book A Stochastic Brand Choice Framework for Econometric Modelling of Time Series Market Share Behavior written by Frank Myron Bass and published by . This book was released on 1979 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William F. Massy
Publisher : MIT Press (MA)
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.F/5 ( download)
Download or read book Stochastic Models of Buying Behavior written by William F. Massy and published by MIT Press (MA). This book was released on 1970 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Author : R. Dale Wilson
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.0/5 ( download)
Download or read book Testing Stochastic Models of Consumer Choice Behavior written by R. Dale Wilson and published by . This book was released on 1977 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandeep R. Chandukala
Publisher : Now Publishers Inc
ISBN 13 : 1601981643
Total Pages : 100 pages
Book Rating : 4.6/5 (19 download)
Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
Author : Robert Milton Atkinson
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.:/5 (936 download)
Download or read book A Maximum Likelihood Approach to Stochastic Models of Brand Choice written by Robert Milton Atkinson and published by . This book was released on 1976 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Randall L. Schultz
Publisher : North-Holland
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Decision Models written by Randall L. Schultz and published by North-Holland. This book was released on 1981 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.
Author : Howard M. Taylor
Publisher : Academic Press
ISBN 13 : 1483269272
Total Pages : 410 pages
Book Rating : 4.4/5 (832 download)
Download or read book An Introduction to Stochastic Modeling written by Howard M. Taylor and published by Academic Press. This book was released on 2014-05-10 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Stochastic Modeling provides information pertinent to the standard concepts and methods of stochastic modeling. This book presents the rich diversity of applications of stochastic processes in the sciences. Organized into nine chapters, this book begins with an overview of diverse types of stochastic models, which predicts a set of possible outcomes weighed by their likelihoods or probabilities. This text then provides exercises in the applications of simple stochastic analysis to appropriate problems. Other chapters consider the study of general functions of independent, identically distributed, nonnegative random variables representing the successive intervals between renewals. This book discusses as well the numerous examples of Markov branching processes that arise naturally in various scientific disciplines. The final chapter deals with queueing models, which aid the design process by predicting system performance. This book is a valuable resource for students of engineering and management science. Engineers will also find this book useful.
Author : Franz Böcker
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (615 download)
Download or read book Stochastic Consumer Brand Choice Models- written by Franz Böcker and published by . This book was released on 1981 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert M. Atkinson
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (63 download)
Download or read book A maximum likelihood approach to stochastic models of brand choice written by Robert M. Atkinson and published by . This book was released on 1978 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 529 pages
Book Rating : 4.8/5 (145 download)
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author : David Bruce Montgomery
Publisher : Palala Press
ISBN 13 : 9781378127834
Total Pages : 96 pages
Book Rating : 4.1/5 (278 download)
Download or read book A Stochastic Response Model with Application to Brand Choice written by David Bruce Montgomery and published by Palala Press. This book was released on 2018-02-19 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : B.WIERENGA
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4./5 ( download)
Download or read book AN INVESTIGATION OF BRAND CHOICE PROCESSES written by B.WIERENGA and published by . This book was released on 1974 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dipak Chand Jain
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.:/5 (168 download)
Download or read book Studies in Stochastic Choice Models with Implications for Market Structure written by Dipak Chand Jain and published by . This book was released on 1986 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carl Heyel
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 ( download)
Download or read book The VNR Concise Guide to Management Decision Making written by Carl Heyel and published by . This book was released on 1980 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
