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A History Of The Oklahoma State University School Of Journalism And Broadcasting
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Book Synopsis A History of the Oklahoma State University School of Journalism and Broadcasting by : Harry Eugene Heath
Download or read book A History of the Oklahoma State University School of Journalism and Broadcasting written by Harry Eugene Heath and published by Oklahoma State University Press. This book was released on 1992 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History of the Mass Media in the United States by : Margaret A. Blanchard
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Journalism in the United States by : Edd Applegate
Download or read book Journalism in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2011-05-19 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Print and broadcast journalism in the United States have changed in recent years as a result of millions of people using the Internet and social media for obtaining some or most of the information they desire." So notes professor of journalism Edd Applegate, who, after surveying the decline in circulation and advertising revenues of newspapers and broadcast and radio news stations and the rise of cable news and website journalism, outlines in Journalism in the United States: Concepts and Issues the effect of this sea of change on key matters in journalism today. In this work, Applegate updates readers on the current conditions of the print and broadcast industries with chapters on a variety of topics, from theories of the press to the structure of the print and broadcast industries, from the role of advertising and public relations to the role of the changing view of the press' views of and commitments to objectivity and "news balance." Throughout, Applegate obliges readers to wrestle with how the change in medium, from print or broadcast to Web, is not the main culprit in how the news has changed. Instead, he illustrates how many of the core issues remain unchanged and what is needed is a more complex analysis of core concepts and issues and how these have been affected-from freedom of the press to the treatment of minorities-by the evolution of news as a business and the education of journalists today for that business. With a selected bibliography and an index to assist the reader, this book is a wonderful text for upper-level undergraduates, graduates, and college faculty with journalism or mass communications courses, as well as for academic libraries.
Download or read book JQ. Journalism Quarterly written by and published by . This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section "Book reviews" and other bibliographical material.
Book Synopsis The Business of Entertainment by : Robert C. Sickels
Download or read book The Business of Entertainment written by Robert C. Sickels and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business. Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.
Download or read book AEJMC News written by and published by . This book was released on 2006 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sports Media History by : John Carvalho
Download or read book Sports Media History written by John Carvalho and published by Routledge. This book was released on 2020-10-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 1992 with total page 1832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcasting written by and published by . This book was released on 1982-05 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcasting & Cable written by and published by . This book was released on 2001-10 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis FCC Record by : United States. Federal Communications Commission
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1998 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gale Directory of Publications and Broadcast Media by :
Download or read book Gale Directory of Publications and Broadcast Media written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies specific print and broadcast sources of news and advertising for trade, business, labor, and professionals. Arrangement is geographic with a thumbnail description of each local market. Indexes are classified (by format and subject matter) and alphabetical (by name and keyword).
Book Synopsis Pedagogy: Using Television Shows, Games, and Other Media in the Classroom by : Laura Dumin
Download or read book Pedagogy: Using Television Shows, Games, and Other Media in the Classroom written by Laura Dumin and published by Vernon Press. This book was released on 2024-07-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a dive into moving beyond the essay as the only method for teaching and learning content. Authors range from instructors in K-12 to instructors in higher education and look at concepts as varied as using VR technologies to provide immersive experiences to students to use an app to help supplement teaching. Instructors in a variety of fields, both in and out of the writing classroom, may find project and assignment ideas to argue in their own classrooms. Instructors looking to provide a transformative learning experience in a new way will find lots of options here.
Book Synopsis Gale Directory of Publications and Broadcast Media by : Donald P. Boyden
Download or read book Gale Directory of Publications and Broadcast Media written by Donald P. Boyden and published by Gale Cengage. This book was released on 1990 with total page 1222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Directory of Corporate Counsel, 2024 Edition by :
Download or read book Directory of Corporate Counsel, 2024 Edition written by and published by Wolters Kluwer Law & Business. This book was released on with total page 4790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Giving Directory written by and published by . This book was released on 1997 with total page 1904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
