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Author :
Publisher :
ISBN 13 : 9789391028558
Total Pages : 276 pages
Book Rating : 4.0/5 (285 download)
Download or read book A History of Indian Advertising written by and published by . This book was released on 2021 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ritu Singh
Publisher : Hachette India
ISBN 13 : 9350097680
Total Pages : 304 pages
Book Rating : 4.3/5 (5 download)
Download or read book A History of Indian Advertising in Ten-and-a-half Chapters written by Ritu Singh and published by Hachette India. This book was released on 2021-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
Author : Manukonda Rabindranath
Publisher : Springer Nature
ISBN 13 : 9819986575
Total Pages : 276 pages
Book Rating : 4.8/5 (199 download)
Download or read book Advertising Management written by Manukonda Rabindranath and published by Springer Nature. This book was released on 2024-02-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Author :
Publisher :
ISBN 13 : 9789388322683
Total Pages : 309 pages
Book Rating : 4.3/5 (226 download)
Download or read book Branded in History written by and published by . This book was released on 2021 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramya Ramamurthy
Publisher : Hachette India
ISBN 13 : 938832269X
Total Pages : 320 pages
Book Rating : 4.3/5 (883 download)
Download or read book Branded in History written by Ramya Ramamurthy and published by Hachette India. This book was released on 2021-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Download or read book The History of Advertising written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jef I. Richards
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781538141212
Total Pages : 464 pages
Book Rating : 4.1/5 (412 download)
Download or read book A History of Advertising written by Jef I. Richards and published by Rowman & Littlefield Publishers. This book was released on 2022 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--
Author : Sherman Alexie
Publisher : Random House
ISBN 13 : 1448188563
Total Pages : 273 pages
Book Rating : 4.4/5 (481 download)
Download or read book The Absolutely True Diary of a Part-Time Indian written by Sherman Alexie and published by Random House. This book was released on 2016-09-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-new edition of the tragicomic smash hit which stormed the New York Times bestseller charts, now featuring an introduction from Markus Zusak. In his first book for young adults, Sherman Alexie tells the story of Junior, a budding cartoonist who leaves his school on the Spokane Indian Reservation to attend an all-white high school. This heartbreaking, funny, and beautifully written tale, featuring poignant drawings that reflect the character's art, is based on the author's own experiences. It chronicles contemporary adolescence as seen through the eyes of one Native American boy. 'Excellent in every way' Neil Gaiman Illustrated in a contemporary cartoon style by Ellen Forney.
Author : Ambi Parameswaran
Publisher : Pan Macmillan
ISBN 13 : 150984063X
Total Pages : pages
Book Rating : 4.5/5 (98 download)
Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Author :
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.B/5 (1 download)
Download or read book Homeward mail from India, China and the East written by and published by . This book was released on 1891 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 856 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Spectator written by and published by . This book was released on 1875 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sunil Khilnani
Publisher : Random House India
ISBN 13 : 9385990950
Total Pages : 544 pages
Book Rating : 4.3/5 (859 download)
Download or read book Incarnations written by Sunil Khilnani and published by Random House India. This book was released on 2017-01-12 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all of India’s myths, stories and moral epics, Indian history remains a curiously unpeopled place. In Incarnations, Sunil Khilnani fills that space, recapturing the human dimension of how the world’s largest democracy came to be. His trenchant portraits of emperors, warriors, philosophers, film stars and corporate titans—some famous, some unjustly forgotten—bring feeling, wry humour and uncommon insight to dilemmas that extend from ancient times to our own.
Author : Mark Tungate
Publisher :
ISBN 13 : 9780749452582
Total Pages : pages
Book Rating : 4.4/5 (525 download)
Download or read book Ad Land: A Global History Of Advertising written by Mark Tungate and published by . This book was released on 2008-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Presbrey
Publisher :
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.:/5 (211 download)
Download or read book The History and Development of Advertising written by Frank Presbrey and published by . This book was released on 1929 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.:/5 (41 download)
Download or read book The Publishers Weekly written by and published by . This book was released on 1890 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.B/5 (1 download)
Download or read book Publishers' Weekly written by and published by . This book was released on 1874 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sujatha Gidla
Publisher : Farrar, Straus & Giroux
ISBN 13 : 0865478112
Total Pages : 321 pages
Book Rating : 4.8/5 (654 download)
Download or read book Ants Among Elephants written by Sujatha Gidla and published by Farrar, Straus & Giroux. This book was released on 2017-07-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like one in six people in India, Sujatha Gidla was born an untouchable. While most untouchables are illiterate, her family was educated by Canadian missionaries in the 1930s, making it possible for Gidla to attend elite schools and move to America at the age of twenty-six. It was only then that she saw how extraordinary -- and yet how typical -- her family history truly was. Her mother and uncles were born in the last days of British colonial rule. They grew up in a world marked by poverty and injustice, but also full of possibility. The Independence movement promised freedom. Yet for untouchables and other poor people, little changed. In rich, novelistic prose, Ants Among Elephants tells Gidla's extraordinary family story detailing her uncle's emergence as a poet and revolutionary and her mother's struggle for emancipation through education.
