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A History Of Indian Advertising In Ten And A Half Chapters
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Book Synopsis A History of Indian Advertising in Ten-and-a-half Chapters by : Ritu Singh
Download or read book A History of Indian Advertising in Ten-and-a-half Chapters written by Ritu Singh and published by Hachette India. This book was released on 2021-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
Book Synopsis Advertising Management by : Manukonda Rabindranath
Download or read book Advertising Management written by Manukonda Rabindranath and published by Springer Nature. This book was released on 2024-02-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Book Synopsis A History of Indian Advertising by :
Download or read book A History of Indian Advertising written by and published by . This book was released on 2021 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Absolutely True Diary of a Part-Time Indian (National Book Award Winner) by : Sherman Alexie
Download or read book The Absolutely True Diary of a Part-Time Indian (National Book Award Winner) written by Sherman Alexie and published by Little, Brown Books for Young Readers. This book was released on 2012-01-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller—over one million copies sold! A National Book Award winner A Boston Globe-Horn Book Award winner Bestselling author Sherman Alexie tells the story of Junior, a budding cartoonist growing up on the Spokane Indian Reservation. Determined to take his future into his own hands, Junior leaves his troubled school on the rez to attend an all-white farm town high school where the only other Indian is the school mascot. Heartbreaking, funny, and beautifully written, The Absolutely True Diary of a Part-Time Indian, which is based on the author's own experiences, coupled with poignant drawings by Ellen Forney that reflect the character's art, chronicles the contemporary adolescence of one Native American boy as he attempts to break away from the life he was destined to live. With a forward by Markus Zusak, interviews with Sherman Alexie and Ellen Forney, and black-and-white interior art throughout, this edition is perfect for fans and collectors alike.
Book Synopsis A history of advertising by : Henry Sampson
Download or read book A history of advertising written by Henry Sampson and published by . This book was released on 1874 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Branded in History by : Ramya Ramamurthy
Download or read book Branded in History written by Ramya Ramamurthy and published by Hachette India. This book was released on 2021-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Book Synopsis Homeward mail from India, China and the East by :
Download or read book Homeward mail from India, China and the East written by and published by . This book was released on 1891 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Saturday Review of Politics, Literature, Science, Art, and Finance by :
Download or read book The Saturday Review of Politics, Literature, Science, Art, and Finance written by and published by . This book was released on 1910 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Writing Arizona, 1912–2012 by : Kim Engel-Pearson
Download or read book Writing Arizona, 1912–2012 written by Kim Engel-Pearson and published by University of Oklahoma Press. This book was released on 2017-09-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the year of Arizona’s statehood to its centennial in 2012, narratives of the state and its natural landscape have revealed—and reconfigured—the state’s image. Through official state and federal publications, newspapers, novels, poetry, autobiographies, and magazines, Kim Engel-Pearson examines narratives of Arizona that reflect both a century of Euro-American dominance and a diverse and multilayered cultural landscape. Examining the written record at twenty-five-year intervals, Writing Arizona, 1912–2012 shows us how the state was created through the writings of both its inhabitants and its visitors, from pioneer reminiscences of settling the desert to modern stories of homelessness, and from early-twentieth-century Native American “as-told-to” autobiographies to those written in Natives’ own words in the 1970s and 1980s. Weaving together these written accounts, Engel-Pearson demonstrates how government leaders’ and boosters’ promotion of tourism—often at the expense of minority groups and the environment—was swiftly complicated by concerns about ethics, representation, and conservation. Word by word, story by story, Engel-Pearson depicts an Arizona whose narratives reflect celebrations of diversity and calls for conservation—yet, at the same time, a state whose constitution declares only English words “official.” She reveals Arizona to be constructed, understood, and inhabited through narratives, a state of words as changeable as it is timeless.
Book Synopsis A History of Advertising from the Earliest Times by : Henry Sampson
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Spectator written by and published by . This book was released on 1875 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nawabs, Nudes, Noodles by : Ambi Parameswaran
Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Book Synopsis Indian Advertising by : Arun Chaudhuri
Download or read book Indian Advertising written by Arun Chaudhuri and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.
Download or read book The Publishers Weekly written by and published by . This book was released on 1890 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Mechanics written by and published by . This book was released on 1932-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Publishers' Weekly written by and published by . This book was released on 1874 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bury My Heart at Wounded Knee by : Dee Brown
Download or read book Bury My Heart at Wounded Knee written by Dee Brown and published by Open Road Media. This book was released on 2012-10-23 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “fascinating” #1 New York Times bestseller that awakened the world to the destruction of American Indians in the nineteenth-century West (The Wall Street Journal). First published in 1970, Bury My Heart at Wounded Knee generated shockwaves with its frank and heartbreaking depiction of the systematic annihilation of American Indian tribes across the western frontier. In this nonfiction account, Dee Brown focuses on the betrayals, battles, and massacres suffered by American Indians between 1860 and 1890. He tells of the many tribes and their renowned chiefs—from Geronimo to Red Cloud, Sitting Bull to Crazy Horse—who struggled to combat the destruction of their people and culture. Forcefully written and meticulously researched, Bury My Heart at Wounded Knee inspired a generation to take a second look at how the West was won. This ebook features an illustrated biography of Dee Brown including rare photos from the author’s personal collection.
