A Guide To Preparing Cost Effective Press Releases

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A Guide to Preparing Cost-Effective Press Releases

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Author : William Winston
Publisher : Routledge
ISBN 13 : 1317765346
Total Pages : 138 pages
Book Rating : 4.3/5 (177 download)

Book Synopsis A Guide to Preparing Cost-Effective Press Releases by : William Winston

Download or read book A Guide to Preparing Cost-Effective Press Releases written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

A Guide to Preparing Cost-Effective Press Releases

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Author : William Winston
Publisher : Routledge
ISBN 13 : 1317765354
Total Pages : 129 pages
Book Rating : 4.3/5 (177 download)

Book Synopsis A Guide to Preparing Cost-Effective Press Releases by : William Winston

Download or read book A Guide to Preparing Cost-Effective Press Releases written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

How to Write a Press Release, Second Edition

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Author : Brian Cook
Publisher : Createspace Independent Pub
ISBN 13 : 9781466277007
Total Pages : 44 pages
Book Rating : 4.2/5 (77 download)

Book Synopsis How to Write a Press Release, Second Edition by : Brian Cook

Download or read book How to Write a Press Release, Second Edition written by Brian Cook and published by Createspace Independent Pub. This book was released on 2011-08-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.

Beginner's Guide to Writing Powerful Press Releases

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Author : Mickie Kennedy
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502812360
Total Pages : 0 pages
Book Rating : 4.8/5 (123 download)

Book Synopsis Beginner's Guide to Writing Powerful Press Releases by : Mickie Kennedy

Download or read book Beginner's Guide to Writing Powerful Press Releases written by Mickie Kennedy and published by Createspace Independent Publishing Platform. This book was released on 2014-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

Marketing Information

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Author : Hiram C. Barksdale
Publisher :
ISBN 13 : 9780884062608
Total Pages : 504 pages
Book Rating : 4.0/5 (626 download)

Book Synopsis Marketing Information by : Hiram C. Barksdale

Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Write Perfect Press Releases

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Author : Steven Lewis
Publisher : Taleist
ISBN 13 : 9780980855968
Total Pages : 104 pages
Book Rating : 4.8/5 (559 download)

Book Synopsis How to Write Perfect Press Releases by : Steven Lewis

Download or read book How to Write Perfect Press Releases written by Steven Lewis and published by Taleist. This book was released on 2012 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

Press Release Secrets

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Author : Alun Hill
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530264674
Total Pages : 60 pages
Book Rating : 4.2/5 (646 download)

Book Synopsis Press Release Secrets by : Alun Hill

Download or read book Press Release Secrets written by Alun Hill and published by Createspace Independent Publishing Platform. This book was released on 2016-02-26 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a journalist, I personally receive over a thousand press releases in my email each day. See what we want in a press release! 3 x bonuses Included: 1) The most perfect, best working, press release template in the world! This 100% effective guaranteed-to-work-every-time press release template - if you follow this template, your success is assured, every time! 2) My personal rolodex of press release sites you can use! Use the sites to get your press release into the hands of the journalists. 3) My personal, effective, Press Release Cheat Sheet! Make sure every press release you send is perfect - every time. This book is based on my best selling, $299, video training course - and is written in my friendly, easy to follow, style! Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time. And that could be you and your company being featured. Whatever the size of your company - journalists WANT your story. It keeps us journalists in a job, after all! You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies. Much cheaper than buying adverts. And much more trusted by your potential customers of course! As a journalist, I personally receive over a thousand press releases in my email each day. Yes, I know that sounds impossible, but it's a side effect of being a reasonably well known journalist! Over 95% of them don't get read, though! The headline doesn't appeal to me / isn't relevant to me / doesn't attract me / doesn't make sense. (Sometimes a combination of all four!) Another 4% get opened and binned within seconds. About 5 (that's a half of one per cent!) a day get followed up. I will only use and publish one or two of these (on TV, radio, online). But I miss some good stories, because the release is written all wrong. This course shows you what to do right. You can use press releases the way I show you and be very successful indeed. What Are You Going To Get From This Book? Learn how to Issue successful press releases, over and over again. Learn what to add - and what not to! See what goes into getting a press release published - on TV, radio or in the press. Using the included template, easily and quickly create a press release about your company or product. Using the included checklist, make 100% sure that your press release is perfect.

Master Media Relations

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Author : Donna Giancontieri
Publisher : iUniverse
ISBN 13 : 1440109036
Total Pages : 142 pages
Book Rating : 4.4/5 (41 download)

Book Synopsis Master Media Relations by : Donna Giancontieri

Download or read book Master Media Relations written by Donna Giancontieri and published by iUniverse. This book was released on 2008-12 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos

Subject Guide to Books in Print

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Author :
Publisher :
ISBN 13 :
Total Pages : 3310 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Subject Guide to Books in Print by :

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Writing Effective News Releases, 2nd Edition

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Author : Catherine McIntyre
Publisher : Piccadilly Books
ISBN 13 : 9780941599009
Total Pages : 176 pages
Book Rating : 4.5/5 (99 download)

Book Synopsis Writing Effective News Releases, 2nd Edition by : Catherine McIntyre

Download or read book Writing Effective News Releases, 2nd Edition written by Catherine McIntyre and published by Piccadilly Books. This book was released on 2008-07-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.

Practical Guide for Technical and Skills Trainers: Subject index 1984-1990

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Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.3/5 (97 download)

Book Synopsis Practical Guide for Technical and Skills Trainers: Subject index 1984-1990 by :

Download or read book Practical Guide for Technical and Skills Trainers: Subject index 1984-1990 written by and published by . This book was released on 1989 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making the News

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Author : John Longhurst
Publisher : Novalis Press (CN)
ISBN 13 : 9782895077145
Total Pages : 117 pages
Book Rating : 4.0/5 (771 download)

Book Synopsis Making the News by : John Longhurst

Download or read book Making the News written by John Longhurst and published by Novalis Press (CN). This book was released on 2006 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your church or non-profit organization tell the largest number of people about your events, programs and issues without spending a lot of money. Work with the media. Supply the various media outlets with the thing they need - news - and get access to the readers, viewers and listeners you want in return.

Corporate Publications in Print

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Author : Craig T. Norback
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Corporate Publications in Print by : Craig T. Norback

Download or read book Corporate Publications in Print written by Craig T. Norback and published by McGraw-Hill Companies. This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Access Register

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Author : Canada
Publisher :
ISBN 13 :
Total Pages : 1082 pages
Book Rating : 4.:/5 (4 download)

Book Synopsis Access Register by : Canada

Download or read book Access Register written by Canada and published by . This book was released on 1985 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:

MacUser

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Author :
Publisher :
ISBN 13 :
Total Pages : 982 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis MacUser by :

Download or read book MacUser written by and published by . This book was released on 1992-04 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Financial Planner's Guide to Publicity and Promotion

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Author : Lindsay K. Wyatt
Publisher : Longman Financial Services Publishing
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (9 download)

Book Synopsis Financial Planner's Guide to Publicity and Promotion by : Lindsay K. Wyatt

Download or read book Financial Planner's Guide to Publicity and Promotion written by Lindsay K. Wyatt and published by Longman Financial Services Publishing. This book was released on 1986 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

BMJ

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Author :
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 ( download)

Book Synopsis BMJ by :

Download or read book BMJ written by and published by . This book was released on 2005 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: