A Guide To Corporate Blogging

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Corporate Blogging For Dummies

Author : Douglas Karr
Publisher : John Wiley & Sons
ISBN 13 : 9780470901472
Total Pages : 434 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Corporate Blogging For Dummies by : Douglas Karr

Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Blogwild!

Author : Andy Wibbels
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Blogwild! by : Andy Wibbels

Download or read book Blogwild! written by Andy Wibbels and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.

The Corporate Blogging Book

Author : Debbie Weil
Publisher : Piatkus Books
ISBN 13 : 9780749939939
Total Pages : 218 pages
Book Rating : 4.9/5 (399 download)

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Book Synopsis The Corporate Blogging Book by : Debbie Weil

Download or read book The Corporate Blogging Book written by Debbie Weil and published by Piatkus Books. This book was released on 2009 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you and your company need to know to join the blogosphere

Blogging to Drive Business

Author : Eric Butow
Publisher : Que Publishing
ISBN 13 : 9780789749949
Total Pages : 0 pages
Book Rating : 4.7/5 (499 download)

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Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by Que Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more - building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr."--Back cover.

Startup CEO

Author : Matt Blumberg
Publisher : John Wiley & Sons
ISBN 13 : 1119723663
Total Pages : 486 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Startup CEO by : Matt Blumberg

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Blogging

Author : Jill Walker Rettberg
Publisher : John Wiley & Sons
ISBN 13 : 0745655963
Total Pages : 239 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Blogging by : Jill Walker Rettberg

Download or read book Blogging written by Jill Walker Rettberg and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.

Professional Blogging For Dummies

Author : Susan J. Getgood
Publisher : John Wiley & Sons
ISBN 13 : 0470901500
Total Pages : 395 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Professional Blogging For Dummies by : Susan J. Getgood

Download or read book Professional Blogging For Dummies written by Susan J. Getgood and published by John Wiley & Sons. This book was released on 2010-07-08 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

The Huffington Post Complete Guide to Blogging

Author : The editors of the Huffington Post
Publisher : Simon and Schuster
ISBN 13 : 143912325X
Total Pages : 241 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Huffington Post Complete Guide to Blogging by : The editors of the Huffington Post

Download or read book The Huffington Post Complete Guide to Blogging written by The editors of the Huffington Post and published by Simon and Schuster. This book was released on 2008-12-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask. As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place. The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.

Blog Rules

Author : Nancy Flynn
Publisher : Amacom Books
ISBN 13 : 9780814429501
Total Pages : 244 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Blog Rules by : Nancy Flynn

Download or read book Blog Rules written by Nancy Flynn and published by Amacom Books. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely.

The Language of Corporate Blogs

Author : Katarzyna Fronczak
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527573451
Total Pages : 365 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis The Language of Corporate Blogs by : Katarzyna Fronczak

Download or read book The Language of Corporate Blogs written by Katarzyna Fronczak and published by Cambridge Scholars Publishing. This book was released on 2021-08-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.

Blog, Inc.

Author : Joy Deangdeelert Cho
Publisher : Chronicle Books
ISBN 13 : 1452107203
Total Pages : 187 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Blog, Inc. by : Joy Deangdeelert Cho

Download or read book Blog, Inc. written by Joy Deangdeelert Cho and published by Chronicle Books. This book was released on 2012-09-19 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

ProBlogger

Author : Darren Rowse
Publisher : John Wiley & Sons
ISBN 13 : 0470881747
Total Pages : 176 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis ProBlogger by : Darren Rowse

Download or read book ProBlogger written by Darren Rowse and published by John Wiley & Sons. This book was released on 2010-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Technical Blogging

Author : Antonio Cangiano
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680507133
Total Pages : 448 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Technical Blogging by : Antonio Cangiano

Download or read book Technical Blogging written by Antonio Cangiano and published by Pragmatic Bookshelf. This book was released on 2019-06-21 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

A-Z OF BLOGGING

Author : Lisa Slater
Publisher :
ISBN 13 : 9781910406717
Total Pages : 174 pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis A-Z OF BLOGGING by : Lisa Slater

Download or read book A-Z OF BLOGGING written by Lisa Slater and published by . This book was released on 2018-01-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The A-Z of Blogging shows you how to effectively share your ideas, thoughts and knowledge in a way that engages your target audience. If you're thinking about starting a blog, already blog but aren't seeing results or are responsible for your company blog, then the A-Z of Blogging is for you.

Cupcakes and Cashmere

Author : Emily Schuman
Publisher : ABRAMS
ISBN 13 : 1613123221
Total Pages : 461 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Cupcakes and Cashmere by : Emily Schuman

Download or read book Cupcakes and Cashmere written by Emily Schuman and published by ABRAMS. This book was released on 2012-07-20 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seasonal guide to fashion, food, entertaining, and more—from spring cleaning to summer beach beauty, fall flavor recipes to a winter gift guide. Based on Emily Schuman’s popular lifestyle blog of the same name, Cupcakes and Cashmere is the must-have guide for those looking to establish their own sense of style, organize and decorate their home, or throw an easy and stylish party. Organized by season, the book expands on Schuman’s blog by including DIY projects, organization tips, party-planning ideas, beauty how-tos, and seasonal recipes. Cupcakes and Cashmere features original material that has not been previously published on the site. With her signature photographic layouts, Emily creates a lifestyle that is chic and achievable for every reader, making this the ultimate style guide for living a fashionable life.

Strategies and Tools for Corporate Blogging

Author : Gene John Cass
Publisher : Routledge
ISBN 13 : 075068416X
Total Pages : 242 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Strategies and Tools for Corporate Blogging by : Gene John Cass

Download or read book Strategies and Tools for Corporate Blogging written by Gene John Cass and published by Routledge. This book was released on 2007 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071811176
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by : Mark Schaefer

Download or read book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2013-04-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer