A Functional Analysis of Political Television Advertisements

Download A Functional Analysis of Political Television Advertisements PDF Online Free

Author :
Publisher : Lexington Books
ISBN 13 : 0739188992
Total Pages : 249 pages
Book Rating : 4.7/5 (391 download)

DOWNLOAD NOW!


Book Synopsis A Functional Analysis of Political Television Advertisements by : William L. Benoit

Download or read book A Functional Analysis of Political Television Advertisements written by William L. Benoit and published by Lexington Books. This book was released on 2014-04-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952–2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

Seeing Spots

Download Seeing Spots PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313003254
Total Pages : 252 pages
Book Rating : 4.3/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Seeing Spots by : William L. Benoit

Download or read book Seeing Spots written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 1999-07-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.

Political Advertising in the United States

Download Political Advertising in the United States PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

New Perspectives on Political Advertising

Download New Perspectives on Political Advertising PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis New Perspectives on Political Advertising by : Lynda Lee Kaid

Download or read book New Perspectives on Political Advertising written by Lynda Lee Kaid and published by . This book was released on 1986 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this vol­ume--political advertising, its history, forms, styles, settings, uses, and effects--seems appropriate because there are few, if any, forms of politi­cal communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.

Television and Political Advertising

Download Television and Political Advertising PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1135437505
Total Pages : 281 pages
Book Rating : 4.1/5 (354 download)

DOWNLOAD NOW!


Book Synopsis Television and Political Advertising by : Frank Biocca

Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2014-02-04 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Television and Political Advertising

Download Television and Political Advertising PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1135437297
Total Pages : 390 pages
Book Rating : 4.1/5 (354 download)

DOWNLOAD NOW!


Book Synopsis Television and Political Advertising by : Frank Biocca

Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2013-12-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.

Video Rhetorics

Download Video Rhetorics PDF Online Free

Author :
Publisher : University of Illinois Press
ISBN 13 : 9780252066481
Total Pages : 300 pages
Book Rating : 4.0/5 (664 download)

DOWNLOAD NOW!


Book Synopsis Video Rhetorics by : John S. Nelson

Download or read book Video Rhetorics written by John S. Nelson and published by University of Illinois Press. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads.

Communication in Political Campaigns

Download Communication in Political Campaigns PDF Online Free

Author :
Publisher : Peter Lang
ISBN 13 : 9780820486048
Total Pages : 308 pages
Book Rating : 4.4/5 (86 download)

DOWNLOAD NOW!


Book Synopsis Communication in Political Campaigns by : William L. Benoit

Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

Political Advertising in the United States

Download Political Advertising in the United States PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000468097
Total Pages : 199 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!


Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Campaign 2000

Download Campaign 2000 PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 9780742529144
Total Pages : 304 pages
Book Rating : 4.5/5 (291 download)

DOWNLOAD NOW!


Book Synopsis Campaign 2000 by : William L. Benoit

Download or read book Campaign 2000 written by William L. Benoit and published by Rowman & Littlefield. This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Political Campaign Communication

Download Political Campaign Communication PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1498530036
Total Pages : 442 pages
Book Rating : 4.4/5 (985 download)

DOWNLOAD NOW!


Book Synopsis Political Campaign Communication by : Robert E. Denton, Jr.

Download or read book Political Campaign Communication written by Robert E. Denton, Jr. and published by Rowman & Littlefield. This book was released on 2017-06-14 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.

Praeger Handbook of Political Campaigning in the United States

Download Praeger Handbook of Political Campaigning in the United States PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.2/5 (161 download)

DOWNLOAD NOW!


Book Synopsis Praeger Handbook of Political Campaigning in the United States by : William L. Benoit

Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.

Crowded Airwaves

Download Crowded Airwaves PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 9780815798958
Total Pages : 202 pages
Book Rating : 4.7/5 (989 download)

DOWNLOAD NOW!


Book Synopsis Crowded Airwaves by : James A. Thurber

Download or read book Crowded Airwaves written by James A. Thurber and published by Rowman & Littlefield. This book was released on 2001-09-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

The International Encyclopedia of Political Communication, 3 Volume Set

Download The International Encyclopedia of Political Communication, 3 Volume Set PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118290755
Total Pages : 1803 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis The International Encyclopedia of Political Communication, 3 Volume Set by : Gianpietro Mazzoleni

Download or read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1803 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association

The Persuasive Power of Campaign Advertising

Download The Persuasive Power of Campaign Advertising PDF Online Free

Author :
Publisher : Temple University Press
ISBN 13 : 1439903336
Total Pages : 200 pages
Book Rating : 4.4/5 (399 download)

DOWNLOAD NOW!


Book Synopsis The Persuasive Power of Campaign Advertising by : Travis N. Ridout

Download or read book The Persuasive Power of Campaign Advertising written by Travis N. Ridout and published by Temple University Press. This book was released on 2011-03-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Social Media and Democracy

Download Social Media and Democracy PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

DOWNLOAD NOW!


Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Manipulation of the American Voter

Download Manipulation of the American Voter PDF Online Free

Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Manipulation of the American Voter by : Karen S. Johnson-Cartee

Download or read book Manipulation of the American Voter written by Karen S. Johnson-Cartee and published by Praeger. This book was released on 1997-08-21 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manipulation of the American Voter provides the reader with the means necessary to analyze political commercials, by presenting the motives behind advertising strategies and tactics used in contemporary politics.