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A Ford Dealers Twenty Year Ride
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Book Synopsis A Ford Dealer's Twenty Year Ride by : William Pennypacker Young
Download or read book A Ford Dealer's Twenty Year Ride written by William Pennypacker Young and published by . This book was released on 1932 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Birth of a Salesman by : Walter A. FRIEDMAN
Download or read book Birth of a Salesman written by Walter A. FRIEDMAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism
Book Synopsis The Public Image of Henry Ford by : David Lanier Lewis
Download or read book The Public Image of Henry Ford written by David Lanier Lewis and published by Wayne State University Press. This book was released on 1976 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
Author :Library of Congress. Copyright Office Publisher :Copyright Office, Library of Congress ISBN 13 : Total Pages :2438 pages Book Rating :4.F/5 ( download)
Book Synopsis Catalog of Copyright Entries. New Series by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries. New Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1933 with total page 2438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Vintage Ford written by and published by . This book was released on 2002 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Automobile in American History and Culture by : Michael L. Berger
Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Download or read book American Journalism written by and published by . This book was released on 1997 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ford News written by and published by . This book was released on 1931 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The American Book Collector by : W. B. Thorsen
Download or read book The American Book Collector written by W. B. Thorsen and published by . This book was released on 1967 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ford written by Allan Nevins and published by . This book was released on 1954 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ford Dealers News written by and published by . This book was released on 1928 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Automobile Industry by : Library of Congress. Division of Bibliography
Download or read book Automobile Industry written by Library of Congress. Division of Bibliography and published by . This book was released on 1938 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Garage and Auto Dealer by :
Download or read book American Garage and Auto Dealer written by and published by . This book was released on 1917 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices Publisher : ISBN 13 : Total Pages :1258 pages Book Rating :4.3/5 (243 download)
Book Synopsis January 19, 20, 23, February 21-23, 29, March 1, 6-10, 1956. 1225 p by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
Download or read book January 19, 20, 23, February 21-23, 29, March 1, 6-10, 1956. 1225 p written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1956 with total page 1258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers automobile dealers charges of unfair marketing practices by automobile manufacturers and discusses possible remedies.
Download or read book American Motorcyclist written by and published by . This book was released on 1955-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
Book Synopsis The Great Car Craze by : Ashleigh Brilliant
Download or read book The Great Car Craze written by Ashleigh Brilliant and published by Woodbridge Press Publishing Company. This book was released on 1989 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the '20s, Southern California became the most heavily motorized area on earth--with automobile registration increasing five times as fast as the population. Dr. Brilliant discusses the human, technological, aesthetic, and ecological effects the region experienced while embracing mobility as one of life's highest values.