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A Dynamic Model On Advertising Level And Product Quality
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Book Synopsis Handbook of Industrial Organization by : Mark Armstrong
Download or read book Handbook of Industrial Organization written by Mark Armstrong and published by Elsevier. This book was released on 2007-10-05 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely cited and appeared on graduate reading lists. Since the first volumes published, the field of industrial organization has continued to evolve and this volume fills the gaps. While the first two volumes of HIO contain much more discussion of the theoretical literature than of the empirical literature, it was representative of the field at that time. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis.Thie volume is an excellent reference and teaching supplement for industrial organization or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies.*Part of the renowned Handbooks in Economics series*Chapters are contributed by some of the leading experts in their fields*A source, reference and teaching supplement for industrial organizations or industrial economists
Book Synopsis Journal of Applied Operational Research by : Kaveh Sheibani
Download or read book Journal of Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2015-06-30 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are pleased to welcome readers to this issue of the Journal of Applied Operational Research (JAOR), Volume 7, Number 1. The journal reports on developments in all aspects of operational research, including the latest advances and applications. It is a primarily goal of the journal to focus on and publish practical case studies which illustrate real-life applications.
Book Synopsis Applied Operational Research by : Kaveh Sheibani
Download or read book Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2014-07-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings gather contributions presented at the 6th International Conference on Applied Operational Research (ICAOR 2014) in Vancouver, Canada, July 29-31, 2014, published in the series Lecture Notes in Management Science (LNMS). The conference covers all aspects of Operational Research and Management Science (OR/MS) with a particular emphasis on applications.
Book Synopsis Regulation and Markets by : Daniel F. Spulber
Download or read book Regulation and Markets written by Daniel F. Spulber and published by MIT Press. This book was released on 1989 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulation and Markets provides the up to date, integrated analysis of regulatory policies and the administrative process that is needed in today's field of regulation economics. The book takes a modern perspective, using the tools of industrial organization and game theory. It is the only unified treatment of the field and combines theoretical models with consideration of public policy issues in the areas of antitrust, price regulation, environmental regulation, product quality, and workplace safety. The discussion considers both the welfare effects of regulation and the institutional aspects of the administrative regulatory process. Developments in the fields of law and political science have been integrated in a rigorous manner into the economic framework.Sections of the book address administrative process and market allocation, competition and pricing under increasing returns to scale, administrative regulation of markets, and antitrust enforcement. The conclusion evaluates regulatory policy and deregulation. Extensive literature citations throughout enhance the books value as a reference.
Book Synopsis Operations Research by : Jay E. Aronson
Download or read book Operations Research written by Jay E. Aronson and published by IAP. This book was released on 2009-04-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from a conference honoring Gerald L. Thompson, the pioneer of operations research, this volume brings together some of the latest writings of major figures in the field. The volume is divided into four parts: the first part reviews the career and significance of Thompson, the second concentrates on linear and nonlinear optimization, the third looks at network and integer programming, and the fourth provides examples of applications-oriented research in manufacturing. This volume will be an invaluable resource for all scholars and researchers involved in theory and methodology in operations research and management science.
Book Synopsis Advances in Theory and Practice in Store Brand Operations by : Jiazhen Huo
Download or read book Advances in Theory and Practice in Store Brand Operations written by Jiazhen Huo and published by Springer Nature. This book was released on 2021-01-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer. This book was released on 2017-07-12 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Book Synopsis New-Product Diffusion Models by : Vijay Mahajan
Download or read book New-Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Book Synopsis Dynamic Models of Oligopoly by : D. Fudenberg
Download or read book Dynamic Models of Oligopoly written by D. Fudenberg and published by Taylor & Francis. This book was released on 2013-06-17 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fudenberg and Tirole use the game-theoretic issues of information, commitment and timing to provide a realistic approach to oligopoly.
Book Synopsis Materials, Mechatronics and Automation by : Dehuai Zeng
Download or read book Materials, Mechatronics and Automation written by Dehuai Zeng and published by Trans Tech Publications Ltd. This book was released on 2011-02-21 with total page 2203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected, peer reviewed papers from the 2011 International Conference on Materials, Mechatronics and Automation (ICMMA 2011), On 15-16 January, 2011, Australia, Melbourne
Book Synopsis Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014) by : Ershi Qi
Download or read book Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014) written by Ershi Qi and published by Springer. This book was released on 2015-01-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese Industrial Engineering Institution and organized by Xi’an Jiaotong University. The conference aims to share and disseminate information on the most recent and relevant researches, theories and practices in industrial and system engineering to promote their development and application in university and enterprises.
Download or read book Bell Journal of Economics written by and published by . This book was released on 1982 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research in the behavior of regulated industries, the economic analysis of organizations, and more generally, applied microeconomics.
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2005 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dynamic Quality Models and Games in Digital Supply Chains by : Pietro De Giovanni
Download or read book Dynamic Quality Models and Games in Digital Supply Chains written by Pietro De Giovanni and published by Springer Nature. This book was released on 2021-02-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the fields of Supply Chain Management, Digital Transformation, and Dynamic Quality models in order to illustrate how digital transformation affects the work of researchers and managers in Supply Chain Quality problems. It aims to address the gap in scholarship regarding new technologies, updating the established literature to reimagine theoretical models, dynamic games, knowledge management, supply chain coordination solutions, interfaces in circular economies, and other functional spaces for a digital era. Written for researchers, managers, and practitioners, this book offers an accessible approach to the topics through clear, management-oriented chapters, reserving mathematical background for the Appendices. It discusses an array of modern challenges in digitization, including smart device installation, Cloud data accessibility, applications of AI systems, Supply Chain monitoring via Blockchains, using sensors in operations, and digital tool integration within traditional IS frameworks.
Book Synopsis Quality Uncertainty and Perception by : Lalit Wankhade
Download or read book Quality Uncertainty and Perception written by Lalit Wankhade and published by Springer Science & Business Media. This book was released on 2010-06-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece “The market for lemons: quality uncertainty and market mechanism”, where he described quality uncertainty due to information asymmetry. It refers to the fact that a party in a transaction may have more information than the other. This is information asymmetry. If the seller has more information than the buyer about the product quality, he/she may sell it, as if it is a high-quality product. In reality, it could be a low-quality product. The buyer does not have the information regarding the quality of the offered product. The market condition that led to this transaction is quality uncertainty due to information asymmetry.
Book Synopsis Market Response Models by : Dominique M. Hanssens
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Book Synopsis MICROECONOMICS: AN ADVANCED TREATISE by : CHAUHAN, S. P. S.
Download or read book MICROECONOMICS: AN ADVANCED TREATISE written by CHAUHAN, S. P. S. and published by PHI Learning Pvt. Ltd.. This book was released on 2016-06-08 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enriching contents of the book in the Second Edition, the author proffers a thoroughly revised and updated text with main focus on Game Theory, Linear Programming and Output–Input Analysis. Besides he gives due weightage to the topics on International Trade, Decision Theory, Pricing Policies in Practice and Basics of Econometrics for Estimation of Economic Functions—by introducing them as independent chapters in the present edition. The concepts have been introduced keeping decision-makers in mind, who may be associated with the corporate world or pursuing management courses offered by various institutes in India and abroad. The mathematical treatment of the topics, which is one of the distinguishing features of the book, is facilitated in a student-friendly approach. Primarily intended for the undergraduate and postgraduate students of commerce, economics and management, the book is a comprehensive text in accordance with the syllabi of B.Com, B.Sc (Economic Hons.), M.Com, M.A. (Economics) and Master of Business Economics (MBE) courses. Besides academic pursuits, the book will also be useful for the aspirants of competitive examinations such as Indian Administrative Services (IAS), Provincial Civil Services (PCS), and Indian Economic Services (IES).
