A Discourse Analysis On Political Commercial Advertisement

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A DISCOURSE ANALYSIS ON POLITICAL COMMERCIAL ADVERTISEMENT

Author : RODI HARTONO
Publisher : Penerbit Qiara Media
ISBN 13 : 6234360106
Total Pages : 86 pages
Book Rating : 4.2/5 (343 download)

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Book Synopsis A DISCOURSE ANALYSIS ON POLITICAL COMMERCIAL ADVERTISEMENT by : RODI HARTONO

Download or read book A DISCOURSE ANALYSIS ON POLITICAL COMMERCIAL ADVERTISEMENT written by RODI HARTONO and published by Penerbit Qiara Media. This book was released on 2022-10-18 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.

Television and Political Advertising

Author : Frank Biocca
Publisher : Routledge
ISBN 13 : 1135437572
Total Pages : 265 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Television and Political Advertising by : Frank Biocca

Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2014-02-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Political Discourse Analysis

Author : Isabela Fairclough
Publisher : Routledge
ISBN 13 : 1136490272
Total Pages : 282 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Political Discourse Analysis by : Isabela Fairclough

Download or read book Political Discourse Analysis written by Isabela Fairclough and published by Routledge. This book was released on 2013-06-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this accessible new textbook, Isabela and Norman Fairclough present their innovative approach to analysing political discourse. Political Discourse Analysis integrates analysis of arguments into critical discourse analysis and political discourse analysis. The book is grounded in a view of politics in which deliberation, decision and action are crucial concepts: politics is about arriving cooperatively at decisions about what to do in the context of disagreement, conflict of interests and values, power inequalities, uncertainty and risk. The first half of the book introduces the authors’ new approach to the analysis and evaluation of practical arguments, while the second half explores how it can be applied by looking at examples such as government reports, parliamentary debates, political speeches and online discussion forums on political issues. Through the analysis of current events, including a particular focus on the economic crisis and political responses to it, the authors provide a systematic and rigorous analytical framework that can be adopted and used for students’ own research. This exciting new text, co-written by bestselling author Norman Fairclough, is essential reading for researchers, upper undergraduate and postgraduate students of discourse analysis, within English language, linguistics, communication studies, politics and other social sciences.

Political Discourse Analysis

Author : Robert Butler
Publisher : Edinburgh University Press
ISBN 13 : 1399523201
Total Pages : 242 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Political Discourse Analysis by : Robert Butler

Download or read book Political Discourse Analysis written by Robert Butler and published by Edinburgh University Press. This book was released on 2024-03-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Discourse Analysis addresses the challenges facing political actors at all levels of society and across a range of regimes. It shows how discursive legitimisation strategies can vary on a continuum ranging from the stabilising effects of institutional discourse and the management of destabilising factors inherent in new types of media to the destabilising potential of rhetorical devices and deliberate de-legitimisation strategies used to attack opponents. The diverse approaches show how political actors strive to maintain control in the context of democratic deficit and crisis in developed societies while addressing growing global threats to stability in all regimes. While many actors seek legitimisation through the institutional structure, media or rhetoric, others may seek to weaken any opposition to them through de-legitimisation. In this collection Butler provides the reader with replicable methods that can be adapted to political contexts.

Critical Discourse Analysis of Chinese Advertisement

Author : Chong Wang
Publisher : Springer
ISBN 13 : 9811046212
Total Pages : 281 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Critical Discourse Analysis of Chinese Advertisement by : Chong Wang

Download or read book Critical Discourse Analysis of Chinese Advertisement written by Chong Wang and published by Springer. This book was released on 2017-07-04 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

A Functional Analysis of Political Television Advertisements

Author : William L. Benoit
Publisher : Lexington Books
ISBN 13 : 0739188992
Total Pages : 249 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis A Functional Analysis of Political Television Advertisements by : William L. Benoit

Download or read book A Functional Analysis of Political Television Advertisements written by William L. Benoit and published by Lexington Books. This book was released on 2014-04-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952–2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

Political Advertising in the United States

Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Information for a Better World: Shaping the Global Future

Author : Malte Smits
Publisher : Springer Nature
ISBN 13 : 3030969576
Total Pages : 497 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Information for a Better World: Shaping the Global Future by : Malte Smits

Download or read book Information for a Better World: Shaping the Global Future written by Malte Smits and published by Springer Nature. This book was released on 2022-02-22 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 13192 – 13193 constitutes the refereed proceedings of the 17th International Conference on Information for a Better World: Shaping the Global Future, held in February 2022. Due to COVID-19 pandemic the conference was held virtually. The 32 full papers and the 29 short papers presented in this volume were carefully reviewed and selected from 167 submissions. They cover topics such as: Library and Information Science; Information Governance and Ethics; Data Science; Human-Computer Interaction and Technology ̧ Information Behaviour and Retrieval ̧ Communities and Media ̧ Health Informatics.

Political Economy of Contemporary African Popular Culture

Author : Kealeboga Aiseng
Publisher : Lexington Books
ISBN 13 : 1666955671
Total Pages : 377 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Political Economy of Contemporary African Popular Culture by : Kealeboga Aiseng

Download or read book Political Economy of Contemporary African Popular Culture written by Kealeboga Aiseng and published by Lexington Books. This book was released on 2024-04-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

Methods for Critical Discourse Analysis

Author : Ruth Wodak
Publisher : SAGE
ISBN 13 : 1446244083
Total Pages : 217 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Methods for Critical Discourse Analysis by : Ruth Wodak

Download or read book Methods for Critical Discourse Analysis written by Ruth Wodak and published by SAGE. This book was released on 2009-03-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods of Critical Discourse Analysis provides a concise, comprehensible and thoroughly up-to-date introduction to CDA, appropriate for both novice and experienced researchers. This new edition has been updated throughout, with a new introduction contextualizing the development of the CDA approach, and two entirely new chapters on the 'social actor approach' to CDA and the use of quantitative corpus linguistic methods. The editors have brought together contributions from leading experts in the field, who each introduce their own approaches to CDA. Examples are included throughout, demonstrating the value of the method in analyzing a variety of genres of written material on a whole range of topics, including global warming, leadership in management, and globalization. This book will be of great interest to students and researchers in linguistics, sociology and psychology interested in interdisciplinary approaches to coping with topical social problems.

The Routledge Handbook of Chinese Discourse Analysis

Author : Chris Shei
Publisher : Routledge
ISBN 13 : 1351819399
Total Pages : 674 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The Routledge Handbook of Chinese Discourse Analysis by : Chris Shei

Download or read book The Routledge Handbook of Chinese Discourse Analysis written by Chris Shei and published by Routledge. This book was released on 2019-01-14 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered and understood. To date, there has been a lack of consolidation at the discourse level such that a reference framework for understanding the language in a top-down fashion is still underdeveloped. The Routledge Handbook of Chinese Discourse Analysis is the first to showcase the latest research in the field of Chinese discourse analysis to consolidate existing findings, put the language in both theoretical and socio-functional perspectives, offer guidance and insights for further research and inspire innovative ideas for exploring the Chinese language in the discourse domain. The book is aimed at both students and scholars researching in the areas of Chinese linguistics and discourse analysis.

Campaigning for Hearts and Minds

Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

The Power of Language and the Language of Power from Churchill to Obama

Author : Rossella Marcianò
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1036400905
Total Pages : 168 pages
Book Rating : 4.0/5 (364 download)

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Book Synopsis The Power of Language and the Language of Power from Churchill to Obama by : Rossella Marcianò

Download or read book The Power of Language and the Language of Power from Churchill to Obama written by Rossella Marcianò and published by Cambridge Scholars Publishing. This book was released on 2024-03-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the first decade of the 21st century, the world did not experience a major pandemic nor a war at the borders of Europe. Many events, more or less tragic, however, occurred in those years, from Brexit to the triumph of leftist liberalism in the USA. This book is a comprehensive study of the political rhetoric of major politicians in those years, all belonging to the British and American world, from Obama to Farage, from Johnson to Romney, with occasional incursions from the not-so-distant past of British and American politics, from Churchill to Enoch Powell and Margaret Thatcher. This book, methodologically, uses the analytical tools provided by Critical Discourses Analysis (CDA), a linguistic sub-discipline that evolved from the pioneering works of scholars such as Norman Fairclough, Teun A. van Dijk, and Ruth Wodak. It offers a comprehensive and sophisticated analysis of the rhetorical devices used by men and women of power, demonstrating how much rhetoric, now as it has been from time immemorial, from the classical worlds of Athens, Rome and Jerusalem, and even before, shaped not only the language of the politicians, for good or evil, but the destiny of the world.

Decoding Ad Culture

Author : Harisur Rahman
Publisher : Rowman & Littlefield
ISBN 13 : 1666943177
Total Pages : 319 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Decoding Ad Culture by : Harisur Rahman

Download or read book Decoding Ad Culture written by Harisur Rahman and published by Rowman & Littlefield. This book was released on 2024-09-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Describing Discourse

Author : Nicola Woods
Publisher : Routledge
ISBN 13 : 1134662696
Total Pages : 274 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Describing Discourse by : Nicola Woods

Download or read book Describing Discourse written by Nicola Woods and published by Routledge. This book was released on 2014-05-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience of language in use. Describing Discourse takes the unique approach of introducing discourse studies through the hands-on analysis of linguistic data. The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education. Each chapter provides examples, exercises and commentary designed to develop the analytical abilities needed in describing the characteristic forms and typical functions of different discourses. Describing Discourse provides the ideal entry into the study of discourse for students new to the subject.

Television Studies: The Key Concepts

Author : Ben Calvert
Publisher : Routledge
ISBN 13 : 1134195753
Total Pages : 615 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Television Studies: The Key Concepts by : Ben Calvert

Download or read book Television Studies: The Key Concepts written by Ben Calvert and published by Routledge. This book was released on 2007-08-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Studies: The Key Concepts is the definitive reference guide to an area of rapidly expanding academic interest. Among those aspects of television studies covered in this comprehensive and up-to-date guide are: theoretical perspectives which have shaped the study of television - Marxism; semiology; feminism concepts which have shaped the study of television - narrative; representation; bias television genres - soap opera; news; science fiction methods used for understanding television - content analysis; audience research relevant social, economic and political phenomena - ownership; social policy.

A Comprehensive Reference Dictionary of Linguistics, A-D

Author : Huseynaga Rzayev
Publisher : Wipf and Stock Publishers
ISBN 13 : 1532669844
Total Pages : 603 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis A Comprehensive Reference Dictionary of Linguistics, A-D by : Huseynaga Rzayev

Download or read book A Comprehensive Reference Dictionary of Linguistics, A-D written by Huseynaga Rzayev and published by Wipf and Stock Publishers. This book was released on 2019-09-10 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exhaustive linguistic dictionary has been designed both for classroom use and for English language professionals. It provides a unique and effective learning source which ‘mirrors’ the continual spring of linguistic knowledge. It suggests a comprehensive, insightful analysis of the highly controversial and complicated issues of present day linguistics. This dictionary provides a pedagogical tool for those teaching various aspects of language to both upper lever undergraduates and graduate level researchers, and exploits the benefits of Turkish, Azerbaijani and Russian language scholarship in this field.