A Cross Cultural Study Of Commercial Media Discourses

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A Cross-Cultural Study of Commercial Media Discourses

Author : Wenhui Yang
Publisher : Springer Nature
ISBN 13 : 9811586179
Total Pages : 164 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis A Cross-Cultural Study of Commercial Media Discourses by : Wenhui Yang

Download or read book A Cross-Cultural Study of Commercial Media Discourses written by Wenhui Yang and published by Springer Nature. This book was released on 2020-10-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.

A Cross-cultural Study of Commercial Media Discourses

Author : 杨文慧
Publisher :
ISBN 13 : 9787030623348
Total Pages : 217 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis A Cross-cultural Study of Commercial Media Discourses by : 杨文慧

Download or read book A Cross-cultural Study of Commercial Media Discourses written by 杨文慧 and published by . This book was released on 2020 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Requests in Professional Discourse

Author : Hilkka Yli-Jokipii
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (473 download)

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Book Synopsis Requests in Professional Discourse by : Hilkka Yli-Jokipii

Download or read book Requests in Professional Discourse written by Hilkka Yli-Jokipii and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Analysing Media Discourses

Author : John E. Richardson
Publisher : Routledge
ISBN 13 : 131798529X
Total Pages : 138 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Analysing Media Discourses by : John E. Richardson

Download or read book Analysing Media Discourses written by John E. Richardson and published by Routledge. This book was released on 2014-02-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continual growth in the significance of mass-mediated communication makes it essential that we are able to reflect upon and critically appreciate the semiotic processes that are involved in their impact upon social and cultural life. This edited collection showcases a range of diverse approaches to the analysis of various forms of mediated communications, including varying degrees of attention to their associated textual, discursive and social practices. Individual contributions are devoted to exploring, in analytical depth, multiple dimensions of each of the following media: newspaper articles, magazines (both historical advertising and contemporary editorial discourse), television (both situation comedy and "reality" TV programmes), books (covers and content in two genres), political leaflets, and a flight simulation computer game. The collection will be an important resource for scholars and students within disciplines including communication studies, sociology, media studies, cultural studies, discourse studies, and journalism studies. This book was published as a special issue of Social Semiotics.

Contrastive Media Analysis

Author : Stefan Hauser
Publisher : John Benjamins Publishing
ISBN 13 : 9027273294
Total Pages : 256 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Contrastive Media Analysis by : Stefan Hauser

Download or read book Contrastive Media Analysis written by Stefan Hauser and published by John Benjamins Publishing. This book was released on 2012-11-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of media, texts and culture(s) and especially the analysis of interdependent relationships between them has become a major concern in various academic fields, such as intercultural communication, contrastive textology, comparative cultural studies, historical and intercultural pragmatics. Starting from the observation that in contrastive studies of mass media communication not only the theoretical status of “culture” often remains unclear but also the interdependent relation between the theoretical conceptualization of “culture” and the methodological approach of text analysis, this volume brings together linguistic mass media studies with intercultural, diachronic, intermedia and interlingual perspectives. Apart from offering new empirical insights into the field, this volume’s aim is to advance and to broaden the methodological and theoretical discussions involved. Comparing such diverse formats and genres like newspapers, TV news shows, TV commercials, radio phone-ins, obituaries, fanzines and film subtitles, the contributions of this volume illustrate the complexity of the growing field of contrastive media analysis.

Contemporary Critical Discourse Studies

Author : Christopher Hart
Publisher : Bloomsbury Publishing
ISBN 13 : 1441160779
Total Pages : 641 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Contemporary Critical Discourse Studies by : Christopher Hart

Download or read book Contemporary Critical Discourse Studies written by Christopher Hart and published by Bloomsbury Publishing. This book was released on 2014-11-07 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: CDS is a multifarious field constantly developing different methodological frameworks for analysing dynamically evolving aspects of language in a broad range of socio-political and institutional contexts. This volume is a cutting-edge, interdisciplinary account of these theoretical and empirical developments. It presents an up-to-date survey of Critical Discourse Studies (CDS), covering both the theoretical landscape and the analytical territories that it extends over. It is intended for critical scholars and students who wish to keep abreast of the current state of the art. The book is divided into two parts. In the first part, the chapters are organised around different methodological perspectives for CDS (history, cognition, multimodality and corpora, among others). In the second part, the chapters are organised around particular discourse types and topics investigated in CDS, both traditionally (e.g. issues of racism and gender inequality) and only more recently (e.g. issues of health, public policy, and the environment). This is, altogether, an essential new reference work for all CDS practitioners.

Discourses of (De)Legitimization

Author : Andrew S. Ross
Publisher : Routledge
ISBN 13 : 1351263862
Total Pages : 318 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Discourses of (De)Legitimization by : Andrew S. Ross

Download or read book Discourses of (De)Legitimization written by Andrew S. Ross and published by Routledge. This book was released on 2018-10-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1992-04 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Media Discourse

Author : David Machin
Publisher : Routledge
ISBN 13 : 1134240902
Total Pages : 197 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Global Media Discourse by : David Machin

Download or read book Global Media Discourse written by David Machin and published by Routledge. This book was released on 2007-05-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms. At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.

Cross-Cultural Discourse Analysis:A Contrastive Study of the Organiz.....

Author : Karin Ursula Heinze
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)

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Book Synopsis Cross-Cultural Discourse Analysis:A Contrastive Study of the Organiz..... by : Karin Ursula Heinze

Download or read book Cross-Cultural Discourse Analysis:A Contrastive Study of the Organiz..... written by Karin Ursula Heinze and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Read the Cultural Other

Author : Shi-xu
Publisher : Walter de Gruyter
ISBN 13 : 3110199785
Total Pages : 257 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Read the Cultural Other by : Shi-xu

Download or read book Read the Cultural Other written by Shi-xu and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read the Cultural Other contains studies on non-Western discourse. It has two principal aims. Firstly, it argues that the study of non-Western, non-White, and Third-World discourses should become a legitimate, necessary, and routine part of international discourse scholarship. Hitherto, non-Western, non-White, and Third-Word discourses have been relegated and marginalized to a 'local', 'particular', or 'other' place in (or, one might argue, outside) the mainstream. To reclaim their place, the book deconstructs the rhetoric of universalism and the continued preoccupation with Western discourse in the profession, and stresses the cultural nature of discourse, both ordinary and disciplinary, as it outlines a culturally pluralist vision. Secondly, in order to take the multicultural view seriously, it explores the complexity, diversity, and forms of otherness of non-Western discourse by examining the case of China and Hong Kong's discourses of the decolonization of the latter. Far too often, non-Western discourse has been stereotyped as externally discrete, internally homogeneous, and formally containable within a 'universal', 'general', or 'integrated' model. The present work focuses on China and Hong Kong's discourses, which have been marginalized by their Western counterparts. Through culturally eclectic linguistic analysis and local cultural analysis, it identifies and highlights the specific ways of speaking of China and Hong Kong - their concepts, concerns, aspirations, resistance, verbal strategies, etc. - with respect to similar or different issues. The culturally pluralist view and analytical practice proffered here call for a radical cultural change in international scholarship on language, communication, and discourse.

Political Discourse in the Media

Author : Anita Fetzer
Publisher : John Benjamins Publishing
ISBN 13 : 9027292272
Total Pages : 394 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Political Discourse in the Media by : Anita Fetzer

Download or read book Political Discourse in the Media written by Anita Fetzer and published by John Benjamins Publishing. This book was released on 2007-06-27 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book departs from the premise that political discourse is intrinsically connected with media discourse, as shaped by its cultural and transcultural characteristics. It presents a collection of papers which examine political discourse in the media from a cross-culturally comparative perspective in Arab, Dutch, British, Finnish, Flemish, French, German, Israeli, Swedish, US-American and international contexts. By using different theoretical frameworks, such as conversation analysis, discourse analysis, pragmatics and systemic functional linguistics, the papers reflect current moves in political discourse analysis to cross-disciplinary and methodological boundaries by integrating semiotics, particularly multimodality, cognition, context, genre and recipient design.

Journal of New Communications Research, Vol II

Author : Jennifer McClure
Publisher : Lulu.com
ISBN 13 : 1427630704
Total Pages : 117 pages
Book Rating : 4.4/5 (276 download)

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Book Synopsis Journal of New Communications Research, Vol II by : Jennifer McClure

Download or read book Journal of New Communications Research, Vol II written by Jennifer McClure and published by Lulu.com. This book was released on 2008-02-28 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Society is focused on the mastery of new communications tools and technologies and is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies, with an emphasis on the establishment and promotion of best practices. This issue of the JNCR features several contributions that support this underlying ideal, including: an analysis of Internet dependency relations and Internet news exposure, a report on government in the Web 2.0 era and the public sector's use of social media, an exploration of the social media release and its implications for the PR-journalist relationship and a case study that focuses on the ethics of journalism and public relations in the new media environment. In addition, SNCR Founding Fellow Elizabeth Albrycht witnesses the Venice Biennale online and proposes the notion of the noosphere. And, we are pleased to feature the executive summary, authored by SNCR Senior Fellow Paul Gillin, of an upcoming SNCR research study New Media, New Influencers and Implications for the Public Relations Profession. This research, made possible by a grant from the Institute for Public Relations and Wieck Media, examines the criteria communications professionals use to define new influencers; explores how social media is being used to communicate with these influentials; and how organizations are measuring the effects of such efforts.

Mass Media in the Asian Pacific

Author : Bryce Telfer McIntyre
Publisher : Multilingual Matters
ISBN 13 : 9781853593970
Total Pages : 112 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Mass Media in the Asian Pacific by : Bryce Telfer McIntyre

Download or read book Mass Media in the Asian Pacific written by Bryce Telfer McIntyre and published by Multilingual Matters. This book was released on 1998 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of recent research findings on mass communication in the Asia Pacific region. The studies focus mainly on Hong Kong, China and Taiwan. The unfolding drama of China's take over of Hong Kong and Taiwan's potential reunification with the mainland are also addressed.

Media Culture

Author : Douglas Kellner
Publisher : Routledge
ISBN 13 : 1134845707
Total Pages : 376 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Media Culture by : Douglas Kellner

Download or read book Media Culture written by Douglas Kellner and published by Routledge. This book was released on 2003-07-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Business Discourse

Author : Francesca Bargiela-Chiappini
Publisher : Springer
ISBN 13 : 1137024933
Total Pages : 233 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Business Discourse by : Francesca Bargiela-Chiappini

Download or read book Business Discourse written by Francesca Bargiela-Chiappini and published by Springer. This book was released on 2013-07-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Public Information Messages

Author : Anne Barron
Publisher : John Benjamins Publishing
ISBN 13 : 9027256276
Total Pages : 361 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Public Information Messages by : Anne Barron

Download or read book Public Information Messages written by Anne Barron and published by John Benjamins Publishing. This book was released on 2012 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to never ever drink and drive, to slow down and to learn to say no. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.