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Author : Tseng Kuo-Feng
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Content Analysis of Market-driven Television News Magazines written by Tseng Kuo-Feng and published by . This book was released on 2001 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Riff
Publisher : Routledge
ISBN 13 : 1135605106
Total Pages : 253 pages
Book Rating : 4.1/5 (356 download)
Download or read book Analyzing Media Messages written by Daniel Riff and published by Routledge. This book was released on 2006-04-21 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1483379574
Total Pages : 297 pages
Book Rating : 4.4/5 (833 download)
Download or read book Introduction to Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2015-07-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.
Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1452206252
Total Pages : 553 pages
Book Rating : 4.4/5 (522 download)
Download or read book Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2013 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed approach to studying media influences and presents a vision of what it means to operate at a higher level of media literacy. The author agues that media have a profound influence on the way we perceive the world, shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. Topics covered include content, audience, media industries, media ownership, privacy, violence, sports, social media, and piracy of media messages.
Author :
Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve M. Barkin
Publisher : Routledge
ISBN 13 : 131529091X
Total Pages : 232 pages
Book Rating : 4.3/5 (152 download)
Download or read book American Television News: The Media Marketplace and the Public Interest written by Steve M. Barkin and published by Routledge. This book was released on 2016-09-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman," a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television - celebrity, gossip-driven "soft news" - and news "magazines" became increasingly widespread. In the 1980s cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still both serve the public interest and maintain an audience.
Author : John H. McManus
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780803952539
Total Pages : 264 pages
Book Rating : 4.9/5 (525 download)
Download or read book Market-Driven Journalism written by John H. McManus and published by SAGE Publications, Incorporated. This book was released on 1994-04-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.
Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 2001 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.U/5 (183 download)
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Carroll
Publisher : Routledge
ISBN 13 : 1135252440
Total Pages : 481 pages
Book Rating : 4.1/5 (352 download)
Download or read book Corporate Reputation and the News Media written by Craig Carroll and published by Routledge. This book was released on 2010-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.
Author : Francis Arackal
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805453
Total Pages : 178 pages
Book Rating : 4.3/5 (888 download)
Download or read book MEDIA OMNIPRESENCE A Study of Media, Marketing, Development and Politics written by Francis Arackal and published by Archers & Elevators Publishing House. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher H. Sterling
Publisher : SAGE Publications
ISBN 13 : 1452261520
Total Pages : 3131 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Journalism written by Christopher H. Sterling and published by SAGE Publications. This book was released on 2009-09-23 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
Author : Krishna Sen
Publisher : Routledge
ISBN 13 : 1136891498
Total Pages : 219 pages
Book Rating : 4.1/5 (368 download)
Download or read book Politics and the Media in Twenty-First Century Indonesia written by Krishna Sen and published by Routledge. This book was released on 2010-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the media in the post-authoritarian politics of twenty-first century Indonesia. It considers how the media is being transformed, its role in politics, and its potential impact in enabling or hampering the development of democracy in Indonesia.
Author : Gabriele Siegert
Publisher : Springer
ISBN 13 : 3319182366
Total Pages : 405 pages
Book Rating : 4.3/5 (191 download)
Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.:/5 (3 download)
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2013 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Meryl Aldridge
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033522945X
Total Pages : 201 pages
Book Rating : 4.3/5 (352 download)
Download or read book EBOOK: Understanding the Local Media written by Meryl Aldridge and published by McGraw-Hill Education (UK). This book was released on 2007-04-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will local media deal with the challenge of the Internet? How important is regional news to the nations of the UK? What does the future hold for newspapers, regional television and local radio news? Most adults in the UK read a local newspaper; regional news bulletins are among the most-watched on television; and local radio has a loyal following. This is hardly surprising as, for most people, the everyday activities of life take place within familiar local territory. Even though the majority of political and economic decisions affecting daily life are taken far away and are shaped by global processes, their impact is experienced locally. Local media are vital if there is to be an effective arena for informed debate about these issues. But despite being both popular and politically important, local media are often overlooked on media-related courses and in discussions of the role of the media in contemporary society. Understanding the Local Media addresses this gap by explaining how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences’ attitude to them; and discusses local media as places of work. Meryl Aldridge brings issues alive by the extensive use of real examples and offers a fascinating insight into this media sector for students and teachers on academic and professional media courses. It also provides stimulating reading for anyone interested in UK media today.
Author : Eli Cohen.
Publisher : Informing Science
ISBN 13 : 1932886036
Total Pages : 445 pages
Book Rating : 4.9/5 (328 download)
Download or read book Information and Beyond: Part I written by Eli Cohen. and published by Informing Science. This book was released on with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research papers on Collaborative Work / Working Together / Teams, Control, Audit, and Security, Curriculum Issues, Decision Making / Business Intelligence (DM/BI), Distance Education & e-Learning, Doctoral Studies, Economic Aspects, Education / Training, Educational Assessment & Evaluation, Ethical, and Social, & Cultural Issues
