A Consumer's Guide to Sales Tactics

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Consumer's Guide to Sales Tactics by : California. Department of Consumer Affairs

Download or read book A Consumer's Guide to Sales Tactics written by California. Department of Consumer Affairs and published by . This book was released on 1985 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Only Sales Guide You'll Ever Need

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Author :
Publisher : Penguin
ISBN 13 : 073521168X
Total Pages : 242 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Only Sales Guide You'll Ever Need by : Anthony Iannarino

Download or read book The Only Sales Guide You'll Ever Need written by Anthony Iannarino and published by Penguin. This book was released on 2016-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

The Everything Sales Book

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Publisher : Simon and Schuster
ISBN 13 : 1605507431
Total Pages : 280 pages
Book Rating : 4.6/5 (55 download)

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Book Synopsis The Everything Sales Book by : Daniel Ramsey

Download or read book The Everything Sales Book written by Daniel Ramsey and published by Simon and Schuster. This book was released on 2009-03-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sales job can be the road to riches and independence when you use the right approach! In this book, you will get the tools you need to develop successful sales strategies - every time! This handy guide includes techniques and exercises, sample sales dialogues, and a step-by-step explanation of the typical sales call. It also includes instructions for building and organizing a powerful sales toolkit that will improve anyoneÆs bottom line. You will learn how to: Find a job in sales Discover and track leads to build a potential customer list Choose the right selling method for every sales situation Leverage the Internet, e-mail, and mobile devices Improve people skills and presentation skills Create winning sales proposals Whether you are a beginner eager to get started or an experienced sales professional looking to fine-tune your skills, this book is all you need to seal the deal!

The Ultimate Guide to Sales Training

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Publisher : John Wiley & Sons
ISBN 13 : 1118160568
Total Pages : 415 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Ultimate Guide to Sales Training by : Dan Seidman

Download or read book The Ultimate Guide to Sales Training written by Dan Seidman and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Sales Training is the go-to reference for sales managers, sales trainers, sales coaches, and sales consultants who want to increase a sales force's productivity by using these proven techniques: Building Mental Flexibility Anchoring Concepts for Easy Recall Encouraging Behavioral Change Covering a wide range of topics, The Ultimate Guide to Sales Training shows how to develop a selling system, prospect effectively, and qualify and disqualify prospects. The book also covers information on using power questioning techniques, handling objections, and includes solution selling guidelines and ideas for creating and delivering potent presentation practices. In addition, the author covers such hot topics as managing reps attitudes and how to close the sale. He also includes suggestions for overcoming buyer resistance and making change occur as well as getting beyond barriers that block decision-makers, and much, much more. Praise for The Ultimate Sales Training Handbook "This book should be on the desk of every sales manager and sales trainer. Dan Seidman created a treasure chest of ideas, concepts, skills-sets and motivation tools that are ready to be converted into cash." —Gerhard Gschwandtner, founder and publisher, Selling Power Magazine "Sales professionals throughout the world will discover performance improvement through this training encyclopedia. Dan Seidman is helping make sales training a major strategic driver for all organizations." —Tony Bingham, president and CEO, ASTD "Each chapter just might be the one piece that plugs the gap in your team's performance. Dan is truly earning the title Trainer to the World's Sales Trainers." —Willis Turner, CAE CSE, president and CEO, of Sales & Marketing Executives International

How To Sell When Nobody's Buying

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Publisher : John Wiley & Sons
ISBN 13 : 047052359X
Total Pages : 256 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis How To Sell When Nobody's Buying by : Dave Lakhani

Download or read book How To Sell When Nobody's Buying written by Dave Lakhani and published by John Wiley & Sons. This book was released on 2009-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy. How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.

How to Sell Anything to Anybody

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Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Fascinating Tactics for Sales Mastery

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Author :
Publisher : Mahesh Dutt Sharma
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis Fascinating Tactics for Sales Mastery by : Hseham Amrahs

Download or read book Fascinating Tactics for Sales Mastery written by Hseham Amrahs and published by Mahesh Dutt Sharma. This book was released on 2024-01-03 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary sales landscape is marked by unprecedented access to information, empowered consumers, and rapidly evolving technologies. In such a dynamic terrain, static and traditional approaches to selling fall short. "Fascinating Tactics for Sales Mastery" recognizes this paradigm shift and offers a repertoire of strategies that align with the contemporary nuances of consumer behavior. It is a guide for sellers navigating a landscape where adaptability and creativity are paramount. Central to the mastery of sales is an intimate understanding of the buyer's journey. From the initial spark of awareness to the final decision-making moment, every step in the buyer's process presents an opportunity for strategic engagement. This book delves into the intricacies of the buyer's journey, offering insights and tactics for sellers to seamlessly guide prospects from curiosity to commitment. While techniques and tactics form the backbone of effective selling, the heart of salesmanship lies in authenticity, empathy, and genuine connection. "Fascinating Tactics for Sales Mastery" places a strong emphasis on the human element of sales, recognizing that every tactic must be infused with a sincere desire to understand, serve, and add value to the lives of customers. It is an exploration into the intersection of strategy and humanity, where sales become a collaborative journey rather than a one-sided transaction.

Persuasion

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781987778991
Total Pages : 80 pages
Book Rating : 4.7/5 (789 download)

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Book Synopsis Persuasion by : Leonard Moore

Download or read book Persuasion written by Leonard Moore and published by Createspace Independent Publishing Platform. This book was released on 2018-04-13 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover The Real Psychological Techniques To Close The Sale Every Time Sales may be about math, but the selling itself is based on psychology, understanding consumer mindset, and persuasion techniques. The good news is, anyone can master the art of selling. It isn't a secret superpower that some people are just born with. It is a carefully cultivated and practiced skill that can help you in many situations in life. We are all salespeople. We are either selling our best qualities to a new date or selling our expertise/experience to a prospective employer or selling our ideas to people or convincing our friend to join us for a weekend movie. Knowingly or unknowingly, we are all selling. I'd say sales training is excellent training for social or public life. You meet new people every day, learn to handle objections, gain greater knowledge about the buyer's needs/psychology, look for a common ground, and handle rejection. In this book you'll learn the best selling techniques and psychological strategies to close the sale every time. With the help of this guide, you'll be able to identify your target prospects, understand what drives people to make buying decisions, how to use emotions and facts to overcome objections and close the sale. As a bonus, you'll also find two sample sales scripts that will show you how to apply the techniques learned in everyday life to improve your skills and sell more. In this guide you'll learn: Proven Techniques To Close The Sale Every Time 9 Sales Techniques That Actually Work, Explained What Drives People To Buy And How To Take Advantage Of It How To Become A Superstar Salesperson How Psychology Can Help You Sell More 4 Rules To Be A Great Salesman The Best Strategies For Prospecting And Getting Appointments 10 Most Common Objections And How To Overcome Them Sample Sales Scripts That Show How To Apply The Techniques Described And Much, Much More Discover how to close every sale! Scroll to the top and select BUY NOW!

Buyer Beware

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Author :
Publisher : eBookIt.com
ISBN 13 : 1456643568
Total Pages : 103 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Buyer Beware by : Mark William

Download or read book Buyer Beware written by Mark William and published by eBookIt.com. This book was released on 2023-12-21 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Hidden Triggers That Influence Your Every Purchase Ever walked out of a store with something you didn't intend to buy? "Buyer Beware: Secrets of Subconscious Sales Strategies" takes you on a compelling journey into the crafty world of psychological manipulation that lurks behind every sale. Drawing the curtain on the subconscious tactics that part you from your money, this book unveils the sales secrets that influence your every spending decision. Begin your adventure with an enlightening Introduction that peels back the layers of The Hidden Forces Behind Your Spending Habits. Voyage into the heart of The Psychology of Persuasion, learning how your own mind plays tricks on you. Discover the array of cognitive biases and emotional appeals that marketers exploit to make you say 'yes'. Dive deeper into The Language of Influence and become literate in the verbal subtleties designed to sway you subtly. The Illusion of Scarcity and Social Proof await to expose the clever tricks played to create a sense of urgency and belonging. You'll see through the charade and understand why you feel compelled to act quickly or follow the crowd. The chapter on The Art of Storytelling in Sales reveals why you're drawn to stories and characters in marketing, transforming products from wants into needs. Grapple with the omnipresent tactics in Price Anchoring and Perceived Value, visualizing the pull of bargains and deals, and recognize when a discount is not truly saving you money. Notice the sensory influences and subliminal messages in Seductive Visuals and Sensory Marketing around you that guide your purchasing hand. Conclude with powerful strategies in the Conclusion and Appendices that equip you with the tools to resist the ubiquitous sales tactics, reclaiming autonomy over your wallet. As you turn the final page of "Buyer Beware: Secrets of Subconscious Sales Strategies", you won't just read this book--you will experience an awakening. Empower yourself with knowledge and never fall prey to covert selling tactics again.

Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119894875
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-11-08 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

SPIN® -Selling

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Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

How to Pay Less for More

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Publisher : How to Books
ISBN 13 : 9781845282370
Total Pages : 0 pages
Book Rating : 4.2/5 (823 download)

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Book Synopsis How to Pay Less for More by : Marc Lockley

Download or read book How to Pay Less for More written by Marc Lockley and published by How to Books. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I can't afford a house. I think I'll be renting forever'. 'New cars are too expensive - I just couldn't afford one'. 'There's no point in complaining - you don't get anywhere'. 'Sales people intimidate me'. 'I never seem to get the bargains my friends get'. 'I should be paid more'. 'My working hours don't suit my life's needs'. If this sounds like you, you need this book. With this book acquire the skills to negotiate better deals in every area of your life. Negotiation Coach Marc Lockley explains the basic skills and applies them to common situations that we all experience, either at home or in the workplace, and shows how simple and satisfying negotiation can be.After leaving "The Daily Mail" as Head of Agency Sales, Marc Lockley founded Lockley Associates which specialises in developing individuals' leadership and negotiation skills. Marc estimates that by using the skills he teaches, he saves himself thousands of pounds each year. But that's only the beginning. Negotiation, he says, is an art that has a bearing on all aspects of life. REVIEWS: 'How to Pay Less for More will help you to acquire the skills to negotiate better deals in every area of your life... Here's a book telling you how to do just that.' www.motorbar.co.uk CONTENTS: 1. So how are you going to save me thousands? 2. The salesperson 3. The skills and techniques - verbal 4. The skills and techniques - non-verbal clues 5. Buying Property 6. Selling Property 7. A Wedding or a Party 8. Booking hotels and holidays 9. Buying a showroom car 10. Buying a used car-private individual 11. Complaining effectively 12. Getting a pay rise 13. Working flexible hours 14. Summary - it doesn't end there.....

When Buyers Say No

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Publisher : Business Plus
ISBN 13 : 1455550582
Total Pages : 221 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis When Buyers Say No by : Tom Hopkins

Download or read book When Buyers Say No written by Tom Hopkins and published by Business Plus. This book was released on 2014-04-01 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

Elite Sales Strategies

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Publisher : John Wiley & Sons
ISBN 13 : 111985895X
Total Pages : 263 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Elite Sales Strategies by : Anthony Iannarino

Download or read book Elite Sales Strategies written by Anthony Iannarino and published by John Wiley & Sons. This book was released on 2022-04-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized. This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides readers with: A step-by-step approach for how to become “one-up” yourself and what you provide to your clients A healthy analysis of what makes a person or a company “one-down” and tips on how to course correct Strategies, tactics, and talk tracks that will provide you with what you need to become “one-up” Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.

Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You’re In

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781599181936
Total Pages : 0 pages
Book Rating : 4.1/5 (819 download)

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Book Synopsis Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You’re In by : Sydney Biddle Barrows

Download or read book Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You’re In written by Sydney Biddle Barrows and published by Entrepreneur Press. This book was released on 2008-12-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex Sells… With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less. The business she was really in? Selling a fantasies. Fantasies inspire, excite and motivate - they make us feel good about ourselves. We all buy fantasies everyday - from a car dealership, a spa, a realtor. The salesman that masters the art of selling fantasies can write his own check. Now the Mayflower Madam shows you how - in a way you've never dreamed of. This one-of-a-kind sales guide works for any business and any salesperson. Through racy examples and entertaining anecdotes, discover how to: Unearth your prospects' unspoken expectations so you can create a sales design that delivers the goods Figure out what business your customers want you to be in - and how to reverse engineer it so your customer actually receives that experience Be selective and attract affluent customers where price is not a barrier Reverse the sales process, creating a sales choreography to take control of your prospect Quickly establish your clients' trust - lessons from a business where trust is hard to come by Plus get Sydney's 25 XXX-Rated Sales Secrets! Provocative and clever, Biddle Barrows brilliantly addresses hidden, overlooked and neglected aspects of selling. Through her own experiences, she takes you where no other sales expert has ever taken you and equips you to fine-tune your own sales process providing the ultimate payoff! [REVIEW:] The fast-talking, closing-obsessed salesperson of the past is dead and doesn’t know it. Potential customers hate being bullied; though they may cave in the face of such old-style aggression, they won’t be back and they won’t send referrals. Barrows and Kennedy make an irrefutable case that people are more beguiled by an approach centered on providing an experience consistent with inner desires than a pressure-sell. Barrows urges listening first, then selling clients what they yearn for. “What problem are they trying to solve, what pain are they seeking to al-leviate or avoid? What pleasure or gain are they hoping to experience? What do they see as the ideal outcome and how will that make them feel?” This approach meets less sales resistance than trying to convince people to want what is already on hand. The author and co-author are an absolutely unique duo in the sphere of marketing. Sydney Biddle Barrows first came to the public’s notice when labeled by the press as the “Mayflower Madam,”—mistress of a highly lucrative out-call service, called Cachet. She is now a highly in demand public speaker, business mentor, and management consultant. Dan Kennedy is a consulting guru whose daily fee (which folks line up to pay) is about the same as the average annual per capita income in the U.S.. His eleven previous books include The No B.S. series of specialized sales guides. According to Barrows and Kennedy, the smart seller should shift focus from products and pricing, to the minds of customers, and put their energy into building honest relationships. Those who aren’t sure exactly what business they’re really in (answer: whatever legal business the clients want you to be in) will soon be out of business. Niche businesses are lucrative, but sub-niches serving a very particularized segment are even more suc-cessful because the seller can tailor their approach to more closely match expectations. One proviso: the techniques detailed here apply without modification only to those serving clients with plenty of disposable cash. Individuals on limited budgets might like to be catered to, but they still check the price tag. Several additional sales specialists contribute short sections that reinforce Barrows’ and Kennedy’s priorities through examples of their own successes and learning experiences. The general approach is concerned with ending overt coercion in the sales process; it’s about deeply understanding the movies playing in clients’ heads. That’s the direction of the future for the entire occupation. Don’t discount the advice of the madam and the madman; they might know more about your business than you do. (January) Review by: Todd Mercer, Foreword magazine, January/February 2009

Consumers' Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Consumers' Guide by :

Download or read book Consumers' Guide written by and published by . This book was released on 1939 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781508682660
Total Pages : 0 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis Sales by : Ace McCloud

Download or read book Sales written by Ace McCloud and published by Createspace Independent Publishing Platform. This book was released on 2015-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of low sales and small paychecks? Do you wish you had more control over your life? Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know. Stop the pain from lost sales and prevent missed business opportunities from plaguing your career and your business! All you need to do is to learn how to develop a great sales strategy. With the right plan of action, you can be the star salesperson month after month. A career in sales is so much more fun when you are winning, helping your customers the right way and making lots of money while doing that. With the right knowledge, you can bypass outdated, aggressive sales tactics and instead learn how to tap into your customers' deepest desires, which almost guarantees a sale! Instead of "selling," you'll find ways to connect with your customers and give them what they want. You'll learn the best sales techniques developed over the last one hundred years. I have had a 20-year career in the sales industry and have learned many great secrets to sales success from some of the biggest corporations in the world. I'll arm you with the best and most updated knowledge about sales and marketing. Today's consumers are smarter, so I will show you how to connect with them on their level. The average consumer is constantly bombarded with sales pitches and advertising and the competition is tougher than ever. This means today's consumers are primed to say no almost constantly! The tactics in this book will help you overcome rejection and get to that yes! With a customer-focused approach, you'll learn how to find that sales sweet spot and begin to grow your customer base. Are you ready to earn insane profits and skyrocket your sales? In this book I offer you decades-worth of experience and pro sales methods that actually work! Would you like to be seen as a successful professional with lots of happy customers? If so, keep on reading! What Will You Learn About Sales? How to Utilize Trends To Your Advantage. How to Ask the Right Questions to Get the Right Results. How to Utilize Social Media Marketing To Increase Your Sales. How to Use Body Language and Mirroring to Maximize Your Sales Potential. How to Establish A Trusting andLasting Relationships with your Customers. You Will Also Discover: How to Market Your Product For Maximum Effectiveness. How to Turn Rejection into Reward. How to Develop A Sales Plan That Gets Results. How to Easily Close More Sales. Say goodbye to low sales forever! Be the star closer and start making some real money: Buy It Now!