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A Construcao De Uma Marca Com Proposito
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Book Synopsis A Construção de uma Marca com Propósito by : Marlin Kohlrausch
Download or read book A Construção de uma Marca com Propósito written by Marlin Kohlrausch and published by Editora Gente. This book was released on 2020-02-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: VOCÊ SABE QUAL É A DIFERENÇA ENTRE AS EMPRESAS QUE DESAPARECEM COM POUCOS ANOS DE VIDA E AS EMPRESAS LÍDERES DE MERCADO POR DÉCADAS? Com setenta anos de história, a Calçados Bibi é uma empresa varejista brasileira que descobriu qual é o segredo para que gestores consigam criar empresas valiosas que duram por gerações sem perder o seu significado nem o seu valor. Neste livro, Marlin Kohlrausch, a mente por trás de décadas de ouro da empresa, nos ensina como transformar qualquer negócio em uma marca com propósito, que conquista e fideliza colaboradores, parceiros e clientes. Com este livro, você aprenderá: - Construir uma marca com propósito; - Inovar para inventar o seu próprio futuro; - Garantir o crescimento exponencial de sua empresa; - Trabalhar com a Indústria 4.0; - Enfrentar os desafios do varejo; - Não parar no tempo e alcançar a felicidade.
Book Synopsis Crie marcas com alma by : Eduardo Vanzak
Download or read book Crie marcas com alma written by Eduardo Vanzak and published by Editora Gente. This book was released on 2021-09-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: O MARKETING ABRE PORTAS. O BRANDING CRIA A CONEXÃO COM O CLIENTE. OS DOIS CONSTRÓEM JUNTOS UMA EMPRESA FORTE E DURADOURA. Empresas e marcas surgem e desaparecem todos os dias. O que faz com que algumas perdurem e outras não? O que faz uma marca se tornar referência, inesquecível, ficar na memória do consumidor? Para Eduardo Vanzak, cofundador da Desinchá e sócio da agência Vanzak Labs, a resposta é simples: essas marcas têm clareza de propósito e, acima de tudo, têm alma. Ao contrário do que muitos pensam, construir uma marca que tenha alto impacto é mais simples do que pode parecer: basta ter uma metodologia clara e simples e não subestimar a importância dessa criação. Ou seja, não se trata de algo que vai custar caro ou que uma agência precisa fazer por você. Para desmistificar o branding – a criação de marcas – o autor usa sua extensa experiência de sucesso com marcas e empresas e apresenta, neste livro, um brandbook para o leitor desenvolver, passo a passo, uma marca com propósito e relevância. Mais do que um livro sobre o porquê, Crie marcas com alma é um livro sobre o como. Aqui você vai aprender a: • Nomear e posicionar a sua marca; • Entender o seu público e a sua concorrência; • Dar vida a sua marca e validar o seu branding; • Executar o único plano de marketing necessário para alcançar o sucesso. Não perca mais tempo, comece já!
Book Synopsis Crie marcas com alma by : Eduardo Vanzak
Download or read book Crie marcas com alma written by Eduardo Vanzak and published by . This book was released on 2021-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: O MARKETING ABRE PORTAS. O BRANDING CRIA A CONEXÃO COM O CLIENTE. OS DOIS CONSTRÓEM JUNTOS UMA EMPRESA FORTE E DURADOURA. Empresas e marcas surgem e desaparecem todos os dias. O que faz com que algumas perdurem e outras não? O que faz uma marca se tornar referência, inesquecível, ficar na memória do consumidor? Para Eduardo Vanzak, cofundador da Desinchá e sócio da agência Vanzak Labs, a resposta é simples: essas marcas têm clareza de propósito e, acima de tudo, têm alma. Ao contrário do que muitos pensam, construir uma marca que tenha alto impacto é mais simples do que pode parecer: basta ter uma metodologia clara e simples e não subestimar a importância dessa criação. Ou seja, não se trata de algo que vai custar caro ou que uma agência precisa fazer por você. Para desmistificar o branding – a criação de marcas – o autor usa sua extensa experiência de sucesso com marcas e empresas e apresenta, neste livro, um brandbook para o leitor desenvolver, passo a passo, uma marca com propósito e relevância. Mais do que um livro sobre o porquê, Crie marcas com alma é um livro sobre o como. Aqui você vai aprender a: Nomear e posicionar a sua marca; Entender o seu público e a sua concorrência; Dar vida a sua marca e validar o seu branding; Executar o único plano de marketing necessário para alcançar o sucesso. Não perca mais tempo, comece já!
Book Synopsis Creada con un propósito by : Darlene Sala
Download or read book Creada con un propósito written by Darlene Sala and published by Barbour Publishing. This book was released on 2020-06-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: God Has a Purpose for You, Daughter of the King! Do you struggle with feelings of inadequacy, inferiority, and worthlessness? Do you ever ask yourself: Am I worth anything? Is it wrong to be an introvert? How do I deal with my broken past? Don’t think you’re alone. Millions of others have faced the same battles you do—and have overcome them. They’ve been victorious by learning to see themselves as God sees them—as unique individuals ready to make a special contribution in the world. They’ve come to understand that they were Created for a Purpose. And so were you. That’s the message of this devotional: God made you, loves you, and has a plan for your life. Take that message to heart, then read on and be inspired as you come to know God’s ultimate purpose—to create eternal beauty in your life. Dios tiene un propósito para ti, ¡hija del Rey! ¿Luchas con sentimientos de ser inadecuada, inferior e inútil? ¿Te has preguntado alguna vez: Sirvo para algo? Está mal ser introvertida? Cómo puedo ocuparme de mi pasado roto? No creas que estás sola. Millones de mujeres más se han enfrentado a las mismas batallas que tú... y las han vencido. Han triunfado aprendiendo a verse tal como Dios las ve: como individuos únicos listos para hacer una contribución especial al mundo. Han llegado a comprender que fueron Creadas con un propósito. Y tú también. Este es el mensaje de este devocional: Dios te hizo, te ama y tiene un plan para tu vida. Tómate ese mensaje en serio, sigue leyendo y sé inspirada cuando conozcas el propósito supremo de Dios: crear belleza eterna en tu vida.
Book Synopsis Building Strong Brands by : David A. Aaker
Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Book Synopsis Reverse Design by : Ana Cristina Broega
Download or read book Reverse Design written by Ana Cristina Broega and published by CRC Press. This book was released on 2018-09-25 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location. The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid. CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. ‘DISEÑO AL REVÉS’ (‘BACKWARD DESIGN’) was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book.
Author : Publisher :Bib. Orton IICA / CATIE ISBN 13 : Total Pages :82 pages Book Rating :4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Chinese Fairy Book by : Richard Wilhelm
Download or read book The Chinese Fairy Book written by Richard Wilhelm and published by Createspace Independent Publishing Platform. This book was released on 1921 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fairy tales and legends of olden China have in common with the "Thousand and One Nights" an oriental glow and glitter of precious stones and gold and multicolored silks, an oriental wealth of fantastic and supernatural action. And yet they strike an exotic note distinct in itself. The seventy-three stories here presented after original sources, embracing "Nursery Fairy Tales," "Legends of the Gods," "Tales of Saints and Magicians," "Nature and Animal Tales," "Ghost Stories," "Historic Fairy Tales," and "Literary Fairy Tales," probably represent the most comprehensive and varied collection of oriental fairy tales ever made available for American readers. There is no child who will not enjoy their novel color, their fantastic beauty, their infinite variety of subject. Yet, like the "Arabian Nights," they will amply repay the attention of the older reader as well. Some are exquisitely poetic, such as "The Flower-Elves," "The Lady of the Moon" or "The Herd Boy and the Weaving Maiden"; others like "How Three Heroes Came By Their Deaths Because Of Two Peaches," carry us back dramatically and powerfully to the Chinese age of Chivalry. The summits of fantasy are scaled in the quasi-religious dramas of "The Ape Sun Wu Kung" and "Notscha," or the weird sorceries unfolded in "The Kindly Magician." Delightful ghost stories, with happy endings, such as "A Night on the Battlefield" and "The Ghost Who Was Foiled," are paralleled with such idyllic love-tales as that of "Rose of Evening," or such Lilliputian fancies as "The King of the Ants" and "The Little Hunting Dog." It is quite safe to say that these Chinese fairy tales will give equal pleasure to the old as well as the young. They have been retold simply, with no changes in style or expression beyond such details of presentation which differences between oriental and occidental viewpoints at times compel. It is the writer's hope that others may take as much pleasure in reading them as he did in their translation.
Book Synopsis ESG nas relações de consumo by : Fabíola Meira de Almeida Breseghello
Download or read book ESG nas relações de consumo written by Fabíola Meira de Almeida Breseghello and published by Editora Singular. This book was released on 2022-11-18 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(...) Cada vez mais os consumidores se preocupam em adquirir produtos e serviços éticos, ou seja, que foram produzidos, anunciados e comercializados a partir dos princípios expostos no Pacto Global. Os produtos e serviços, na nova percepção dos consumidores, levam junto o contexto da sua linha de produção e comercialização. O livro, agora apresentado, enfrenta estes diversos problemas complexos, com análises fundamentadas e, muitas vezes, com sugestões para aprimoramento do próprio sistema. É a ciência cumprindo seu papel de trazer reflexões no intuito de melhorar as relações humanas. São 17 artigos que dão um destaque ao ESG no contexto do Direito das Relações de Consumo. Por óbvio, pela própria formação dos diversos autores – componentes do Comitê de Relações de Consumo do IBRAC (Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional) – os artigos enfrentam o universo das responsabilidades empresariais no contexto de uma sociedade de consumo. (...)" Marcelo Gomes Sodré
Book Synopsis New worlds for old words / Mundos nuevos para viejas palabras by : Christopher J. Pountain
Download or read book New worlds for old words / Mundos nuevos para viejas palabras written by Christopher J. Pountain and published by Vernon Press. This book was released on 2021-09-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "New worlds for old words / Mundos nuevos para viejas palabras" is a collection of chapters on the theme of lexical borrowing in the languages of Western Europe with particular focus on borrowing from Latin, or from Greek via Latin, into Spanish. Such cultured, or “learnèd” borrowing—as it has sometimes been designated—, is an especially intriguing feature of the Romance languages, since they also derive from Latin. It is also of particular interest to historical linguists since it is an example of what has been called “change from above”: innovation first evidenced in the written usage of the culturally élite which then diffuses into more general acceptance, with the result that some cultured borrowings (e.g. problem/problema, social, program(me)/programa) are now amongst the most common words in the modern languages. Despite their enormous influence on such major languages as English, Spanish, Portuguese, French, and Italian, the mechanisms by which these borrowings become established in their host languages have to date been relatively little studied. This book seeks to make a contribution to this question and revive interest in what has become a neglected area of historical linguistics and contains contributions both by internationally respected scholars and new researchers in the field. This bilingual collection will appeal to academics, scholars, and postgraduate students of Hispanic Studies, Cultural History, and particularly Historical Linguistics and Romance Linguistics. "New worlds for old words / Mundos nuevos para viejas palabras" es una colección sobre los préstamos léxicos en los idiomas de Europa occidental, centrándose sobre todo en los préstamos del latín, o del griego a través del latín, al español. Los cultismos son un rasgo especialmente interesante de las lenguas romances, ya que ellos mismos proceden del latín. También es de gran interés para la lingüística histórica dado que es un ejemplo de lo que se conoce como “cambio desde arriba”: cambios atestiguados primero en la lengua escrita de la élite cultural que luego comienza a tener un uso más generalizado, y cuyo resultado es que algunos de estos cultismos (por ejemplo “problema”, “social”, “programa”) se encuentran entre las palabras más comunes en los idiomas modernos. A pesar de su enorme influencia en lenguas tan importantes como el inglés, el español, el portugués, el francés o el italiano, los mecanismos por los que estos préstamos se establecen en los idiomas de acogida se han estudiado relativamente poco hasta ahora. Este volumen es una contribución a esta cuestión y su objetivo es reavivar el interés en lo que se ha convertido en un área olvidada de la lingüística diacrónica. Se incluyen capítulos de académicos conocidos internacionalmente y de investigadores noveles. Esta colección bilingüe será de gran utilidad para académicos, investigadores y alumnos de posgrado en estudios hispánicos, estudios culturales, y particularmente lingüística histórica y lingüística de las lenguas romances.
Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Book Synopsis En clave de marcas by : Gonzalo Brujó
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Book Synopsis Twenty After Midnight by : Daniel Galera
Download or read book Twenty After Midnight written by Daniel Galera and published by Penguin. This book was released on 2020-08-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dark and masterful portrait of a generation in crisis, from one of the most exciting young voices in international literature The world had been theirs in the late 90s: they were the young provocateurs behind a countercultural scene, digital bohemians creating a new future. But fifteen years later, Duke, the leader and undisputed genius of their group, has been murdered, and the three remaining members of their circle reunite to piece together what became of their lives and how they fell so short of their expectations. Now in their thirties, Aurora, Antero, and Emiliano have succumbed to the pressures of adulthood, the exigencies of carving out a life in a country that is fraying at the seams. Reunited after years of long-held grudges and painful crushes, the three try to resurrect the spirit of the all-night parties and early morning trysts, the protests and pornography of their youths. Lurking over them, as they puzzle out their fates, is the question of whether or not there is a future for them to believe in, or if the end has already arrived. Twenty After Midnight is a portrait of the first generation of the digital age, a group that was promised everything but handed a fractured world. Daniel Galera has written a pre-apocalyptic tale of millennial longings.
Download or read book Carmen written by Prosper Mérimée and published by . This book was released on 1893 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manual prático de escrita em português by : Javier Muñoz-Basols
Download or read book Manual prático de escrita em português written by Javier Muñoz-Basols and published by Routledge. This book was released on 2019-07-18 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual prático de escrita em português/Developing Writing Skills in Portuguese provides intermediate- and advanced-level students with the necessary skills to become competent and confident writers in the Portuguese language. With a focus on writing as a craft, Manual prático de escrita em português offers a rich selection of original materials including narrative texts, expository essays, opinion pieces and newspaper articles. Each chapter covers a specific kind of writing and is designed to help tackle the material in small units. The book aids students in crafting clear, coherent and cohesive texts by means of guided practice and step-by-step activities. Suitable for use as a classroom text or as a self-study course, this book is ideal for students at level B2 – C2 of the Common European Framework for Languages or at Intermediate High – Advanced High on the ACTFL proficiency scales.
Author : Publisher : ISBN 13 :8419779873 Total Pages :2220 pages Book Rating :4.4/5 (197 download)
Download or read book written by and published by . This book was released on with total page 2220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Employer Branding Expert: Discover the power of the real employer branding Kindle Edition by : Angélica Madalosso
Download or read book Employer Branding Expert: Discover the power of the real employer branding Kindle Edition written by Angélica Madalosso and published by Angélica Madalosso. This book was released on with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employer Branding Expert is an inspiring book that dives into the fascinating world of employer branding to build strong and attractive employer brands. The book was written by the founders of ILoveMyJob, an employer branding hub responsible for developing employer brand strategies for major Brazilian and international companies. Throughout the text, the authors offer deep insights and practical content on how companies can consolidate their reputation as an employer brand to attract, retain, and engage talent. In today’s highly competitive business landscape, employer branding has become a crucial differentiator for organizations looking to scale their business quickly while attracting and retaining top talent to ensure successful growth. This book teaches how to develop and strengthen a company’s employer brand, conveying its value proposition in an authentic and captivating way, creating a unique experience for both employees and potential candidates. Throughout the pages of Employer Branding Expert, readers will discover effective strategies to: create an attractive EVP (Employee Value Proposition); engage and retain employees; attract talent through inbound recruiting and recruitment marketing strategies; increase employer brand awareness; use internal communication to retain talent; equip leadership to become reputation agents; consolidate the employer brand’s reputation in the market. With real-world examples, case studies, and practical tools, this book is an essential resource for those working directly with employer branding, business leaders, HR professionals, internal communication specialists, and anyone looking to create an authentic and attractive employer brand.
