Innovation in Pricing

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Author :
Publisher : Routledge
ISBN 13 : 1136199748
Total Pages : 447 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Innovation in Pricing by : Andreas Hinterhuber

Download or read book Innovation in Pricing written by Andreas Hinterhuber and published by Routledge. This book was released on 2013-05-07 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

Brand Aid

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Publisher : Amacom Books
ISBN 13 : 9780814406816
Total Pages : 332 pages
Book Rating : 4.4/5 (68 download)

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Book Synopsis Brand Aid by : Brad VanAuken

Download or read book Brand Aid written by Brad VanAuken and published by Amacom Books. This book was released on 2003 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."

Essentials of Business Communication

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Publisher : South Western Educational Publishing
ISBN 13 : 9780324233643
Total Pages : 0 pages
Book Rating : 4.2/5 (336 download)

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Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey

Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Managing Retail Consumption

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Publisher : Wiley
ISBN 13 : 9780471489122
Total Pages : 0 pages
Book Rating : 4.4/5 (891 download)

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Book Synopsis Managing Retail Consumption by : Barry J. Davies

Download or read book Managing Retail Consumption written by Barry J. Davies and published by Wiley. This book was released on 2002-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses. The text looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of management of retail operations. It also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

Marketing and Smart Technologies

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Publisher :
ISBN 13 : 9789811515651
Total Pages : 458 pages
Book Rating : 4.5/5 (156 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by . This book was released on 2020 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

The Korean Economy

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Publisher : Routledge
ISBN 13 : 1351348248
Total Pages : 127 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Korean Economy by : You-il Lee

Download or read book The Korean Economy written by You-il Lee and published by Routledge. This book was released on 2019-05-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.

Sport, Culture and Society

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Publisher : Routledge
ISBN 13 : 1134401639
Total Pages : 432 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Sport, Culture and Society by : Grant Jarvie

Download or read book Sport, Culture and Society written by Grant Jarvie and published by Routledge. This book was released on 2006-04-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.

Retail Marketing Management

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Publisher :
ISBN 13 : 9780333485804
Total Pages : 276 pages
Book Rating : 4.4/5 (858 download)

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Book Synopsis Retail Marketing Management by : David Walters

Download or read book Retail Marketing Management written by David Walters and published by . This book was released on 1989 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.

The Butterfly Effect in Competitive Markets

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Author :
Publisher : Springer
ISBN 13 : 113743497X
Total Pages : 269 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Butterfly Effect in Competitive Markets by : . Rajagopal

Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Retail Management

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Publisher :
ISBN 13 : 9780130263346
Total Pages : 808 pages
Book Rating : 4.2/5 (633 download)

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Book Synopsis Retail Management by : Barry Berman

Download or read book Retail Management written by Barry Berman and published by . This book was released on 2001 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

The Management of Corporate Acquisitions

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Publisher : Springer
ISBN 13 : 1349130168
Total Pages : 544 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis The Management of Corporate Acquisitions by : Alessandro Sinatra

Download or read book The Management of Corporate Acquisitions written by Alessandro Sinatra and published by Springer. This book was released on 2016-07-27 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally! A comprehensive volume on the management of corporate acquisitions that summarizes contemporary research, and that moves what we know about acquisition management a step further. The book encompasses innovative works from several countries, related to a variety of issues; managerial motives, the role of acquisitions in competitive strategy, as well as organizational and political processes. Unlike several other works on acquisitions, this book emphasizes the most critical issue faced by managers today; how to manage successfully already acquired companies and operations. Both researchers, managers and students of strategy and organization will find this book an important supplement.

Human Resource Management

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Publisher : SAGE Publications
ISBN 13 : 1506360319
Total Pages : 1426 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Human Resource Management by : Robert N. Lussier

Download or read book Human Resource Management written by Robert N. Lussier and published by SAGE Publications. This book was released on 2017-11-30 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether your students are HRM majors or general business majors, Human Resource Management: Functions, Applications, and Skill Development, Third Edition, will help them build the skills they need to recruit, select, train, and develop talent. Bestselling authors Robert N. Lussier and John R. Hendon explore the important strategic function HR plays in today′s organizations. A wide variety of applications, self-assessments, and experiential exercises keep students engaged and help them see the relevancy of HR as they learn skills they can use in their personal and professional lives. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis and illustrate HRM in action. Watch this video on Culture Shock for a preview. Learn more. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-2106-6. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit.

Handbook of Qualitative Research Methods in Marketing

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Publisher : Edward Elgar Publishing
ISBN 13 : 1847204120
Total Pages : 609 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Retail Space Allocation

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Publisher :
ISBN 13 : 9780861763023
Total Pages : 23 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Retail Space Allocation by : Francis Buttle

Download or read book Retail Space Allocation written by Francis Buttle and published by . This book was released on 1984 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer attitudes to food quality products

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Author :
Publisher : Springer
ISBN 13 : 9086867626
Total Pages : 284 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis Consumer attitudes to food quality products by : Marija Klopčič

Download or read book Consumer attitudes to food quality products written by Marija Klopčič and published by Springer. This book was released on 2013-03-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.

International Business

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Publisher : Routledge
ISBN 13 : 1136394516
Total Pages : 842 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Business by : Marios Katsioloudes

Download or read book International Business written by Marios Katsioloudes and published by Routledge. This book was released on 2007-03-15 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics

Encyclopedia of American Business

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Publisher : Infobase Publishing
ISBN 13 : 1438109865
Total Pages : 529 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Encyclopedia of American Business by : Rick Boulware

Download or read book Encyclopedia of American Business written by Rick Boulware and published by Infobase Publishing. This book was released on 2014-05-14 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying, selling, budgeting, and saving are fundamental business practices that almost everyone understands on a basic level.